S6 E3 | Onchain Media: The Next Era of Advertising and Brand Building w/Steph Alinsug

Oct 19, 2023

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On this episode of Rehash, we speak with Steph Alinsug, founder of VESSEL, the launchpad for onchain media. We talk about what onchain media is, how we can rethink advertising, and what companies can do with more relevant information on their users.

Steph is one of the few repeat guests we’ve had on Rehash. The first time she was on the podcast was almost exactly one year ago in November of last year, and you can listen to Rehash S3 E10 for more context on her thinking around how web3 media has evolved over the last year.

As it turns out, onchain media refers to so much more than simply putting pieces of media onchain, and its effects can be seen and felt across a wide berth of marketing, advertising, and branding initiatives for individual creators and large corporations alike.

Steph challenges us to rethink what we know about advertising and keep an open mind to new, value additive forms of advertising that can actually benefit consumers instead of the value extractive forms of advertising we’ve all grown to know and not love. She paints a picture of what the marketing stack could look like for companies in the future and the ways in which onchain media can help companies better understand their customers so that they can, in turn, provide more targeted value to their most loyal supporters.

If you work in the marketing space or if you’re a creator or founder, you won’t want to miss this episode as you’ll learn a lot of innovative concepts to help you rethink your brand and marketing strategy.

COLLECT THIS EPISODE

https://www.rehashweb3.xyz/

Rehash: https://twitter.com/rehashweb3

Diana: https://twitter.com/ddwchen

Steph: https://twitter.com/cryptohun3y

VESSEL: https://twitter.com/onvessel_world

LINKS

S3 E10 w/Steph Alinsug: https://youtu.be/Hgix7aBdgOk?si=_fBzKKwqrtYPdWkQ
Thinx Ad: https://s3.r29static.com/bin/entry/d4c/640x427,85/1493957/image.webp
Onchain Summer: https://onchainsummer.xyz/
Lens: https://twitter.com/LensProtocol
Farcaster: https://twitter.com/farcaster_xyz
The Box (Decent): https://www.decent.xyz/

TIMESTAMPS

0:00 Intro

3:11 How Steph’s thinking around web3 media has evolved over the last year

3:48 What is onchain media?

4:25 Why would media need to be onchain?

9:55 How Glossier could benefit from onchain media

12:06 How onchain media can benefit podcasters

13:15 Onchain advertising

18:10 Twitter question from Rob (Ambire)

21:24 Future of onchain media

26:32 How to achieve our ideal media future

30:51 Everything you need to know about VESSEL

37:31 How Steph crypto pills her friends and family

40:43 Follow Steph and VESSEL

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.