Today I have Erica Suter as my guest. We’re getting into the world of youth sports, and how competitive and business-minded it has become.  Erica is a strength and conditioning coach, whose passion lies in youth sports and training young players to become strong, resilient and creative, while still enjoying the game.  Give us your background; how did you get here, and what do you do? (01:15) Erica says she has been a strength and conditioning coach for eight years; her main focus is on elementary, middle and high school kids. She does have college athletes training with her, who has been with her since a young age. Soccer has always been a joyous part of her life. She played soccer while in college, and when she graduated she became a volunteer and coach for young kids in Brazil.  She was unsure of her future, so she started looking for ways to make a career out of coaching. When she returned from Brazil, she started training athletes in her free time. She noticed that her training was taking off, so she left her job six months later and started coaching full time.  What advice would you give someone who's new in the industry, and not getting a lot of traction? (09:12) Erica says consistency is the key factor in becoming successful.  The most important thing to keep in mind is that people need to do something they’re passionate about and can post about every day; something that doesn’t feel like an obligation.  This can be a video compilation of their training or services, it can be podcasting or having an active Twitter account.  Gaining traction shouldn’t be your only goal; make this a journey in finding yourself and what you’re good at.  How has soccer changed over the last 10 years in North America? (11:40) The first thing Erica mentions is that soccer has become faster and more physical, and of course, more competitive.  More and more youngsters are becoming involved in soccer, especially female athletes.  She adds that because it’s become so competitive, kids are finding less joy in soccer, as they seem to be experiencing a lot of pressure.  People are forgetting the purpose of youth sports. The pressure has led kids to compare themselves on social media; they aren’t playing for fun anymore, they are playing to become professional, or get a college scholarship.  Early specialization isn’t necessarily a good thing. Where do you think the most pressure is coming from, parents, or coaches? (13:07) Erica says it’s a combination of both. However, she tries to be forgiving with parents, as they are receiving all sorts of information, and in most cases, they don’t know any better. Parents are most likely forced into early specialization. The world of sports is rapidly becoming a world of business. It may be that parents don’t realize this is the direction they’re heading in, but the system is forcing them to go there. With sports becoming a business, parents are forced to keep up with tournaments, club fees, and leagues.  As a way of approaching this problem, she always advises parents to let their children take part in additional activities outside of their primary sport; something that is more for relaxation. She adds that seeing a strength and conditioning coach will allow kids to learn a variety of skills and movement, which will enhance their primary sport.  Expand on how soccer changed your life and put you in a safe place (14:32) Erica says she has always been thankful for soccer, and how much she loves it. She had good role models and coaches growing up.  She was in a very abusive relationship in high school, which almost cost her her happiness. She was willing to quit soccer and follow her boyfriend at the time to college.  The day before early admissions were due to John Hopkins University, she realized soccer had always been her safe place and she wasn’t ready to give it up.  Erica remembers the moment she told her parents that she was ending the relationship and playing soccer at John Hopkins, as one of the most memorable moments of her life. Resources Connect with Erica on LinkedIn Visit Total Youth Soccer Fitness Website

In today’s episode, I have Adam Zeitsiff as a guest, discussing the health and fitness industry and what COVID-19 holds for the future of fitness.  Adam Zeitsiff is the president and CEO of Gold’s Gym, which is an American chain of fitness centres.  Who is your strongest demo? (02:20) Adam says a decade ago they were still famous for helping people get stronger in bodybuilding, which is what put them on the map. So if asked this question then, bodybuilding would have been their demo. Today, however, their demo is split from a male and female standpoint.  The 22 to 44 age group is big at the moment, again, evenly split between male and female.  A big part of their market is still helping people get stronger, and their bodybuilding heritage is still a proud part of the business.  As a leader and CEO, how is your role changing right now? (03:40) He says they closed the gym on March 16th, and although it was a very difficult decision, it was the right choice in their efforts to support humanity.  He has since been acting out the role of chief psychologist and reaches out to his whole team regularly to make sure that everyone is in the right frame of mind.  The company has an amazing franchise support organization, which is also reaching out all the time.  He has to keep himself in check every day as well, realizing that this is something no one has experienced before, and it’s hard for everyone. But this too shall pass. Have you seen any creative problem solving out there? (08:13) Adam says one thing he has noticed from their own business is how they came together as a global franchise community to help drive online content and fitness.  They have Gold’s amp fitness and exercise app, which offers audio coaching, video coaching, and music. They’ve made the app available for free until the end of May so that anyone can use it. This is their way of supporting members and nonmembers.  They made contact with all franchises around the globe to create video-on-demand content, and within a few days, they launched their content. They came together as a fitness community, which was something that didn’t exist beforehand.  A lot of their local franchises have made their premises available to necessary workers like firefighters who are working around the clock. This way, these necessary workers can take showers and clean up because they can’t go home.  When the dust settles, what do you think the fitness industry is going to look like? (11:16) He says when the gyms reopen, he doesn’t know what “normal” will be? Things will probably never go back to what they were, but they can try and create some semblance of it. People are going to return gradually and then there will be the “gym rats” who will be the first people there when the doors open, but this will probably be the exception. It will take a while for people to get comfortable again because, besides the quick trip to the store, people will not have been in a public setting in a long time. The virus has accelerated the demand for digital fitness; it has been part of the industry for a while, but people are becoming aware of it now more than ever. What is the one thing fitness professionals and gym owners should not be doing right now? (15:22) He says this is the time where your brand and your legacy can be defined or redefined.  Regulations are in place for a reason; don't meet your clients and help them work out at the back with the lights off. He says it sounds silly, but he has heard of people doing it.  Don't put sales over the health and safety of members. No one is receiving revenue at the moment, so everyone is struggling, but remember that safety comes first.  Don't lose contact with family, friends or members. Reach out, don't stay idle in that regard.  Resources Connect with Adam on LinkedIn Visit the Gold’s Gym Website

In today’s episode, Tony Gentilcore and I discuss our current global situation regarding COVID-19; what it means for the fitness world, and how to cope at this time.  Tony is the co-founder of Cressey Performance in Hudson, Massachusetts, and the author of a popular blog called Because Heavy Things Won’t Lift Themselves.  Do you see people marketing the fact that people are making more money during this time? 03:16 Tony says the one thing he has noticed is that people are still selling products during this time. He adds that he sees no issue with it, as he does the same.  Fitness professionals recognize the fact that they have a lot of free time, and offer others in the industry a way to improve their skills and crafts.  He says they just released their shoulder and hip blueprint because he feels it is a good resource to have during this time. They even lowered the price, and they are offering a payment plan.  Tony also says that there are individuals who are taking a nefarious approach to their marketing and taking advantage of the situation, which is unfortunate.  How do you feel about individuals selling their services at this time? 06:17 If you have something valuable to offer, you shouldn’t feel bad about selling your services.  He explains that he shut down his studio, so he’s not training anyone in person, but he is offering virtual training classes. He says he is charging his normal rate for these classes because he is still a certified, knowledgeable coach.  Tony says in these times of uncertainty, people are feeling obligated to lower their prices because they aren’t offering their services in person, which he feels is a normal reaction, but most loyal customers will be satisfied with paying the full rate.  He adds that we are in a time where people understand that we need to support each other, and he sees a lot of good things happening in the industry.  What do you think are the qualities of leadership? 07:49 Tony explains that being on lockdown will take its toll on mental health, and we should look out for each other. He says there is a big opportunity for fitness professionals to become a major role in their clients’ lives.  You can engage with your clients by doing Zoom calls, running groups or even just call your clients, and that will go a long way.  He adds that people are going to need help with their weight management and mobility during the lockdown, but the most important thing is that they just need someone to talk to.  He says there is more to being a coach than just training; during this lockdown, Tony has put in a lot of effort to support his clients, both emotionally and with their fitness levels.  What is going to be different about the fitness industry once this pandemic has run its course? 13:59 Tony says he thinks a lot of people will realize that they have created an efficient setup for themselves, and they won’t see the point in spending a lot of money on a gym membership anymore.  He adds that he thinks there will be a delay in the time it takes people to get back to the gym once this is over.  However, for the people who have made fitness a part of their lives, going back to the gym will probably be the first thing they take control of when this pandemic has ended.  He says he is very concerned about small business owners and what this lockdown will mean for their business. He thinks a lot of people will have to close their businesses and lose all their hard work.  Are there any tips you have for people to get through lockdown? 27:56 Tony says it’s important to reach out to friends and colleagues.  He says people want to feel like they are in people’s thoughts and that they have a support system.  He adds that you need to stay authentic and be yourself. It’s okay to be in touch with your emotions; it’s okay to show vulnerability and its okay to cry. He says that he finds solace in the fact that everyone is in the same boat.  Everyone is dealing with this crisis. We all experience it differently, and it causes more problems for some people than others, but no one is alone in this. It doesn’t just affect one group or class of people.  Resources Connect with Tony on LinkedIn

Kate Jaramillo & Ken Andrukow  In this episode, I have a conversation with Kate and Ken about what is currently happening in the world with COVID 19 and find out from them what we can do as entrepreneurs and leaders within our communities and businesses. Kate is a top tier wellness professional and a loving wife and mother to 4 beautiful children. One of the most impactful lessons that one can learn both personally and professionally is whatever we wish to achieve; we can by taking massive action. She strives to give people the avenue to go down to living the life that they truly deserve.   Ken is an experienced business owner and mentors with a demonstrated history of building businesses that scale.  What is going on in your area, and how are people responding to COVID 19 and all the measures to slow the spread down? (1:32) Ken says that the people in the city are slowing and systematically distancing themselves from each other. He officially shut down his gym the day before until further notice. The sad part is that there are people who are contracting the virus and passing away, so it's hard to be optimistic in times like these. Ken says that for him, the bottom line is that we’re all in the same boat. There isn’t one person in the world who isn’t, and we must all remain positive, this thing will eventually clear.  According to him takes positivity to get through this, and everyone has to work together, do the right thing, and stay home even though there may be financial implications. Kate says she works from home, so it doesn’t have a direct impact on her schedule, but everyone is trying to be careful and limiting their activities. She also mentioned that her kids have joined online classes and that even their gymnastics teacher started giving online classes. Kate is focused on serving her community and helping mitigate their fears and anxiety. It's important for people to stay calm. How does one step up in your local community and become a leader in times like these? How do you become a leader in your community and in your business? (5:07) Ken feels that people should see being optimistic as being opportunistic. In tough times being are being forced to be innovative, identify problems, and use what you can create to help other people. He feels that there are people who are opportunistic when they are inflating the prices of certain products. If you are out there leading people and helping others to feel better and see the positive, an opportunity may arise, and there is nothing opportunistic about that.  He encourages people to give away their influence and create value instead of selling. He talks about a client who decided to give away a coaching course that would have been sold for $1000 and because the client did that more than 2000 people signed up so far. Even though the revenue was given up, people will come back because they saw the value. How do you support local businesses in these times or relieve the financial stress on your clients? (9:04) Ken says they closed the gym because they had to, and whether they closed or not, everyone is stuck at home and can’t go to the gym. We have to realize there is a barrier put between us, and we have to ask ourselves how to overcome the barrier. How do we help our gym members and hold them accountable? His gym is doing virtual classes three times a day, and one of the classes will be recorded so that members can use it later. They are also doing a gear loan out to assist members and keep them active. They were also doing a nutrition challenge for their members and increased the level of communication with their members by texting them regularly and calling them. What trends do you see in the health and wellness community? (10:58) Kate says that everyone is a little bit scared and feels that their clients rather want to sit and watch the news while eating Oreos; they are stress eating.  The people in the health and wellness industry are concerned about their clients, and they are also worried about their business because they may have to refund their clients. She thinks that online entrepreneurs will be okay because they have little overheads.  People should be there for their clients, empathize with them and let them know that you can understand where they are at reminding them that this will be a great time to practice mindfulness, mindfulness eating, and doing more face to face meetings over Facebook live or zoom meetings. People can still do live workouts together to foster community. We should give more access to their community. While we can’t control any of what is happening with the virus, what can we do? (12:36) Kate feels that this is the perfect time for us to innovate and be creative. We can pour back into our business by watching the webinars are classes that we’ve been putting together and improving them. People should see what other people’s needs are right now and create challenges to bring people together. We should be the entrepreneurs we are and create what is currently missing in the marketplace. Ken says that we should focus on what we can change and how we respond. Any final points on leadership in a crisis? (17:49) Ken encourages people to calm down if you're feeling down, get on Zoom or Facetime, and connect with your friends and the people you love. Let people know that you are thinking about them. Kates says we should take the time and step back; this is the perfect buffer opportunity. We should catch up on sleep and spend time with kids and family and then get back at it and see how you can serve other people. Resources Connect with Ken on LinkedIn Connect with Kate on LinkedIn  

Alan is the owner of Ultimate Ventures Limited, an enthusiastic speaker and owns and operates one of the toughest cycling events in the world – Race Around Ireland. He works with entrepreneurs and managers of small to medium-sized businesses as they set goals, create action plans and develop the skills.  He also works with large companies including Microsoft, helping them build high-performance teams through shared goals, better communication, and resilience training while managing energy and wellness. He trains sportspeople and regularly delivers motivational and educational talks.  Ultimate Ventures Limited has Sports Performance Programs and Business Performance Programs. What is your background and how did you to where you are now? (01.31) Alan has been in the fitness industry since 1989.  He started weight training in school to avoid bullies and as he gained weight the bullies wanted to know how he was doing it so he designed a training plan. He went on to study recreation and leisure management and then fitness courses and started working in different gyms training athletes. He started his own gym at that time after attending a hypnosis show and took a side route into software development, developing a system where your computer could tell how stressed you were, by the way, you were using the mouse. This fell through as it was too early for a market. Alan sold his gym and went back to college for four years when he was 22 and then went to work at Sunshine Coast University. How have you incorporated hypnotism and some of the principles from that into what you're doing? (08.00) Alan says that it's just one tool he can introduce as part of the mental skills training as the nervous system cannot tell the difference between something that is vividly imagined and reality. Hypnosis is really just a guided version of the visualization. What were the challenges you faced in communicating the value of mental training to people on top of their current training? (11.19) Getting trainers and coaches to act on their belief that a large part of your performance is your mental game and skills training. The second issue is that it's seen as being separate to train. Alan says that the next issue was the nutritional part of training and that trainers were saying the nutrition was important but that they did not necessarily have a plan. The fourth challenge is training the psychological and the mental skills train, which he feels it's still seen on the outside and to help people understand how to simplify and integrate this into training. Eric and Alan discuss anxiety and how it relates to training. He maintains that it's how we perceive the situation that can make a massive difference to what we're actually doing. Your competitors are not there to beat you, they are there to make you better. What other segments do you think that this would be of value? (26.26) Alan says they are using the same skill base they use in the sports sector and teaching it to the companies that he is working with, from a business point of view, whether it's an entrepreneur or major corporations. He also works with students, actors, and Directors. Basically anyone who deals with performance-based anxiety such as public speaking. Who are some of the other people who are really pushing for in this field? (29.15) Meditation gurus, for example, are the people that Alan is looking at. From a fitness point of view the training peaks guys, are doing really well, and then a big part of that he is actually looking at, at the moment, is eSports What alan is interested in the most is integrated technologists. Eric and Alan discuss mental training for eSports and mental training in general. Resources: Connect with Alan Linkedin Check out Ultimate Ventures Limited Website Check out Alan’s Course Going into the Zone Website

Ryan McKenzie is a Fitness Business Consultant from Orlando, Florida, where he has worked with some of the best trainers, gyms, and corporations in the world. He is also an author, speaker, and industry leader. Ryan is a certified personal trainer (NASM-CPT; PES; FMS 1 & 2; TRX; Parisi; TFW; RMT; MBF) and owns Training with Ryan. Ryan, give us a backstory on who you are and how you got to where you are now? (1.13) Ryan was born in Orlando, Florida, and started in the fitness industry as a personal trainer right out of college. He started working at a gym in Orlando RDV Sportsplex Athletic Club. He says it is the best gym that he has ever been to in his life and that he learned a lot from them. How did you make a transition from personal training into where you are now? How did that whole thing go? (4.40) Ryan says he slowly got better at what he was doing and start to get certified. He realized at that point that he was just doing a sales job, and that was not what he wanted. He preferred to work out with people and have fun with people. Ryan grew his one on one training to the point where he realized that he needed to start group training to be able to spend time with his family, so he spoke to his manager, and they initiated group training with groups of up to 8 people. How do you define small group training? (12.00) Ryan's sweet spot for small groups is 3 to 8, although he could probably make it work with 10. Less than three is a private group. Ryan and Eric discuss the disadvantages for the client who does one on one training as opposed to small group training. He noticed that other trainers were having the same problem as he was with one one one sessions being canceled and realized that if you put them in a group, there's a different level of accountability. It is now between peers rather than financial. Where do you think most trainers go wrong in selling small group training? (16.10) Most trainers lead with the benefits of the value of small business training, this being a lower price, which is not necessarily the best thing that they can offer. Ryan notes that where most trainers go wrong with training is that they position their small group training as the cheapest option as opposed to the best choice, and an additional bonus is that it is more affordable. Training at a good gym with a higher price per small group session is an investment most people are willing to make.  How big do you think small group training is going to be in the next ten years as health clubs and boutique gyms grow? (33.13) Ryan talks about the fact that large groups and media groups are on the downturn and that small groups will be resurgent from the social point of view. People are saturated with technology and want to go back to small groups or one on one. Eric and Ryan then discuss the social aspect of small groups. Where do people find you and where they go to get your courses and your book? (41.20) Ihatesellingbook.com is the landing page to pick up my book for free. All my courses are on trainingwithryan.thinkific.com. My other website is trainingwithryan.com. Ryan's Book Recommendations:  I Hate Selling Resources: Connect with Ryan Linkedin Check out Training with Ryan  Website Check out Ryan's Courses Website  

Wade is the President and Director of Education at BiOptimizers.com. Education at BiOptimizers.com is dedicated to discovering, presenting, and sharing strategies backed by cutting edge research that leads to Healthy High Performance. They believe their products empower humanity to achieve an optimal state of well-being in the body, mind, and soul, holistically defined as BiOptimization. Wade is a 3-time All Natural National Bodybuilding Champion, an advisor to the American Anti-Cancer Institute, an Enagic Master Trainer, and the Founder of the Prosperity & Health Alliance as well as being the Director of Education at BiOptimizers Nutrition. He began weight training at the age of 15 and has traveled the world to study with Physical, Financial, & Spiritual Masters. He has written several books and co-founded a nutrition company. Tell us more about your background? (0.46) Wade grew up in rural Canada on the East Coast and played hockey. At the age of 15, three things happened that set him on the path he now travels. The first, his parents moved from a small town to a smaller town to become caretakers at a private resort. The second was that his sister, four years his senior, was diagnosed with cancer of the lymph nodes called Hodgkin's Disease. After a long illness, she died, and he remembers asking himself: How could a treatment like that make you sicker? A question that drove him for the rest of his life. The third was a bodybuilding magazine his sister gave him with Troy Zuccolotto, who had just become Mr. California. He was on the cover with two pretty girls, and it made Troy want those same muscles so that he could also get pretty girls. After that, he decided to build a homemade Home Gym. Wade believes in Arnold Schwarzenegger saying: With a positive attitude, self-discipline, and hard work, you can achieve anything. It is Arnold's vision that led him to a career in exercise physiology. It was also his inspiration to compete at the Mr. Universe competition where he represented his country and then cultivating his exercise science because he was competing as a vegetarian and drug-free athlete at the world-class level. What's your philosophical approach to that having that very impactful situation early on? (4.42) One of the things Wade shares with people is the human condition is pretty precarious and nobody gets out alive. We're all going to die, and we're all going to experience tragedy, we're all going to experience heartbreak. One of the things he learned when his sister was dying was that everyone has regrets, and he was determined not to have regrets. He wants to experience a rich life, not necessarily a bunch of things collected around him. As tragic as his sister dying was, it culminated in his way of life, a way of living, and a professional career that supports him. He says that nobody wants you to hang on to the negativity of the past or the tragedy of the past. They would rather you take that person's legacy and positively remember them, in an inflexible way, and something that makes a difference in your life because that's how people live on through you. Let's talk about what you do now, the BiOptimizer, and then how did this whole thing come about? (10.31) Wade explains that after being on a spartan diet for 11 months while training for Mr. Universe, he then gained 42 pounds of fat and water in 11 weeks.  He met Dr. Michael O'Brien, who said something that changed his life. He said, "you've learned to build the body from the outside in, now you have to build the body from the inside out." Wade and Matt had started a bodybuilding site for natural athletes called Freaky Big Naturally, where they ended up coaching about 15,000 athletes around the world, which helped them gather a lot of data. There was a trend emerging back then, and one of the things that came up over and over again was digestive health problems for people.  About five years ago, they rebranded their company to BiOptimizer as their fundamental focus is fixing digestion and optimizing people's health. How long did it take for you to get used to that switch?? (16.50) It took Wade a year to get used to the switch, using fasting to help the process. Now, after 20 years of routinely fasting about twice a year, although not pushing himself when weight training, he finds that he is still high energy levels and functionality. What type of lifestyle factors do you see are the biggest problems for people when it comes to gut health? (20.09) He says that people do not take tests to check on their health. Wade has a podcast with Dr. Paul Maximus, which has five tests that men especially should have. We need to go to an M.D. who schooled in long term care because it's not just about living longer; it's about living stronger and not relying on medications. Tell us about what you're doing with the Cancer Institute. What are you working on now? (24.46) Cancer treatment is an extremely challenging metabolic condition and often wrecks gut health as well. Wade makes a regular donation to the Cancer Institute as part of his legacy with his sister's illness They help people by providing support in the digestive health and the recovery process, either during or post. Where do you think this research on gut health and the testing is heading? (27.48) Wade says that in the short term, the development of new enzymatic formulations and pathways that will cultivate into responses is where they are headed. In the long term, they are at the forefront of cultivating and developing super strains of probiotics. Eric and Wade discuss the increase of experimentation and gene splitting, bringing in Charles Darwin's theories. What do I do to be part of that movement, as a fitness health professional? How do I start positioning myself? (33.00) Wade recommends beginning with the five tests he mentioned earlier. The next thing you need is to get a naturopathic doctor or a nutritional coach and fitness coach in your life as soon as possible. Wade also recommends that you clean up your gut.   What do you think people are looking at, between supplementation and the right doctors and consistent testing? (35.40) Wade says the tests that he just allocated are going to be a couple of thousand dollars, but that's going to carry you for five years.  He thinks most people really should allocate somewhere between 500 to 1000 dollars a month if they can do it. Wade, tell people where they can get hold of you, where they can find out more about you, and if there are any particular offers you'd like to produce for the audience as well? (38.19) Go to bioptimizers.com/blitzradio to get a discount on any products and services. Every product we sell is a 365-day guarantee and will fix your digestion. He suggests one of their digestive health kits to get started. They have a lot of great courses and give a lot of it away all the education is free. Wade's book: Staying Alive in a Toxic World Staying Alive is an essential, no-nonsense protocol for optimal health, fitness, and vitality in as little as 15 minutes per day using the 7-Step A.W.E.S.O.M.E. Health formula. Written with Katrine Volynsky, the authors bring their combined expertise into an easy-to-follow, cutting-edge system geared to your age, gender, budget, and current state of health that can radically enhance your quality of life. "The solutions to the challenges in the world lie within us. How is it that we expect to live a healthy, disease-free life when we continually eat foods that reduce the electrical potential of the human body we inhabit? We wrote this book to demonstrate how YOU can bring more vitality back into your life, build up your stamina, and incredible access amounts of energy to do what you love." Resources: Connect with Wade Linkedin and Website Check out Education at BiOptimizers.com Website

Vito LaFata Vito LaFata is the co-owner of The Visionary Planner and now has a vineyard with a Tuscan Villa in a private retreat called Vision in the Vineyards. He is a Business Educator, Personal Brand Coach, and certified High-Performance Coach to Wellness & Fitness professionals wanting to grow their personal brands. The Visionary Planner is a complete step by step Business in a Box and Operations Manual to start, launch and scale your online business. What has Vito been doing the past few years? He built his brand and business to enable him to spend time with his family. Vito started a vineyard retreat, Vision in the Vineyards, and equates this with people’s lives. Are you willing to plant the seeds, toil and water them and then wait four years for the profit? He talks about funneling and methodology as well as visions and missions to get him to where he is now. What are the keys to understanding one’s vision and having something that is so emotionally driving that it gets you through the rough period of getting started? Vito says firstly a person needs to be clear on your objectives before you begin and have a future forecast. His vision was the Tuscan Villa in the vineyard and he put his dreams into intention, not leaving them as dreams. He starts his lectures with vision and anchors and reiterates that if you do not have these then you may not be an entrepreneur and entrepreneurship is not for you. Vito engineers and architects his life and has built his brand, The Visionary Planner, so that he could anchor himself in the things he has to testify to. Monetary goals are important, and the difference between earnings and wealth. What does it mean to develop Brand in your mind? Visionaries are the future of the world and this is why he created his brand. He talks about picking the things you stand for, how you see the world and creating things to serve that vision. How does someone take steps to build Brand and what are the steps to take to initiate people with that? The Visionary Planner has 5 steps to coaching clients.  One of the steps is knowing your audience and having a content message. What tactics do you have for people to build their audience? Your content needs to match with your message. You need to have a blueprint or roadmap for your content coaching. All the best brands and businesses have a signature to get duplicatable results and audiences. You need to have perspective to build a process and market it as your own to be able to demand your worth. The world is coming back to experiencing connection vs social media, so you need to capture the funnel and move people into the process of conversation which is what gets you the audience. What do the next two years look like for you? Vito says that their main focus will be to keep scaling up. There are three top missions for his 5-year plan His vision of the vineyard and scaling it up. To create legacy builders To take The Visionary Planner to the next level. Vito leaves us with the following: Figure out what moves the needle and start focusing. Vito’s Book Recommendations  Grant Cardone’s books Grant Cordone Store Connect with Vito Linkedin Check out The Visionary Planner  Website  

Scott Aaron  Scott Aaron is an entrepreneur, a speaker, and a coach. He started as an entrepreneur when he took over his father’s company at the age of 18. The business grew, and they opened a second branch and eventually sold the business to become a millionaire. After a few bad choices, he went bankrupt but bounced right back up, and found ways to recover. Scott took what he learned and became a coach, offering his elite services on LinkedIn. He also shares his knowledge on his podcast; Network Marketing Made Simple. Tell us more about how you got to be where you are today. Give us some of the detail of your backstory. (1:07) Scott’s story began at a young age when entrepreneurship was, in a way, forced on to him. At the age of 18, his father pleaded guilty to insurance fraud and was sentenced to jail, forcing Scott to take ownership of his father’s gym. Without realizing it at the time, he took his first steps into entrepreneurship. Scott managed to graduate with a bachelor’s degree in HR, which meant he had an insanely busy schedule. His life consisted of going to classes, and after that, going to the gym to help out there. He managed to grow the business from a 300 member business to an 1100 member business in the two and a half years his father was in prison. After his father’s release, they managed the business together and upgraded to two gyms. They eventually sold off the gyms for a million dollars, and at the age of 24, he became a millionaire. A couple of years later, they opened a new gym, but not too long after he found himself $1.5 million in debt. In July 2016, he filed for bankruptcy and closed the doors of the gym for good. When you closed your gym, how did you feel, what were the emotions that filling you? (13:37)  Scott says it was a sad day for his father because his dream died, but it was also a day of new coming because it was the day that his life truly began. He doesn’t miss the gym. Most people don’t understand how much work it is to be a personal trainer. To get back to what feelings he had on that day, he would say that it was a feeling of relief and a feeling of positivity or a sense of hope and a feeling of excitement. He would no longer get calls from all the credit card companies and the debt collectors. Scott felt like he had control of his life for the first time in a very long time. Tell us more about what you were selling when you were doing your network marketing. (16:44)  The companies name was Isagenix, and he still uses their products each day. The thing he values most about his time with them is what he learned about branding and marketing and how important it is. One thing that he found very important in network marketing was that you have to go all in. A lot of people fail in network marketing because they don’t go all in, and that makes a huge difference. Tell me more about how you’re helping people with coaching and a bit more about what you are doing nowadays. (23:33)  A few years ago, Scott started feeling disconnected. He tried finding that human connection through social media like Facebook and Instagram. After using social media platforms, Scott felt like he was drifting even further away from people. The next option was LinkedIn, where he updated his profile to look more professional. The next step was to start sending messages to people who were mirror images of him. He found that the people he connected with were keen to collaborate with him, and soon after that, he was fully booked. He recorded his first podcast episode, and shortly after that, his inbox was full of messages from people who wanted to hire him. He realized then that most people don’t know how network marketing works. Without revealing all your secrets, what can you tell us about LinkedIn, and what are people doing wrong? (31:59) They decide to automate everything on LinkedIn, and that is one of the biggest mistakes you can make. You build a reputation of someone who uses automated messaging systems, and that’s not good for your image. Some people cross a line by trying to use LinkedIn to sell to you; it is one of the fastest ways to make it to someone’s blacklist. Another mistake people make is that they are trying to use LinkedIn like Facebook and Instagram, and it is so far from it. How much time would you say do you spend on LinkedIn? (40:12) Scott says that he could spend as much time as he wants on LinkedIn, but he tries to get at least 20 to 30 minutes a day. A lot of his time on LinkedIn is to show gratitude to people or to respond to people. He also spends a lot of his time on LinkedIn to teach other people how to use it and how to set it up. What can you tell me about the services that you provide? (41:16) Scott is the host of the podcast called Network Marketing Made Simple. It’s not only about marketing, but it’s also meant for entrepreneurs and business owners too. He’s published a book called The LinkedIn Book For Network Marketing, which is available on Amazon. Scott offers elite-level coaching programs. Get more information on Scott’s website  Connect with Scott on LinkedIn

Dr. Drobot, The Health Performance Specialist™ is an international, leading authority on European Biological Medicine and electroceutical performance technologies and is the founder of the American Centers of Biological Medicine in Scottsdale and New England, collectively the largest, most comprehensive Biological Medical centers in North America. Dr. Drobot serves as the medical liaison and performance program designer for Nexus Wellness, the Bahamas-based, luxury wellness destination. He is also currently the performance specialist doctor to the Arizona Cardinals and Coyotes professional organizations.    Dr. Drobot has spent the last twenty years harnessing cutting edge science and bioregulatory technology to assess and amplify human biology and physiology. Helping professional organizations reach peak performance through neurohacking mindset is the height of Dr. Drobot’s professional passion. Dr. Drobot connects with organizations across the globe to create bespoke cultures of health performance in the corporate finance and boutique business space, transforming corporate warriors into peak performers.    Dr. Drobot is the author of Bioregulatory Medicine. Stay posted for his performance store and bioregulatory technologies coming in 2020.