
Future of Fitness
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Latest episodes

May 4, 2021 • 47min
Growson Edwards: Cipio.AI & Solving Fitness Business Problems with Data
Growson Edwards is the Founder & CEO at CIPIO.ai. He is a technical expert and a true professional. He has a unique sense of business objectives and the latest technology and knows how to blend both. Growson is a highly trusted resource and advisor when it comes to leveraging technology to achieve strategic business objectives. Connect with him: https://www.linkedin.com/in/growsonedwards/ https://cipio.ai/ Connect with us: www.futureoffitness.co

Apr 27, 2021 • 42min
Eamon Lloyd: Modern Approaches to Corporate Health & Wellbeing
Eamon Lloyd is the Senior Director - Head of Partnerships UK, Ireland & Netherlands at Gympass. They are on a mission to make Wellbeing Universal, and with it forge long-term operator partnerships, which see true mutual benefits. They are the UK leaders in corporate fitness sales, uniting employees from their corporate partners with a curated network of fitness facilities. He works side by side with our operator partners to achieve outstanding results. Every partnership is bespoke and all marketing and attention is focused on the inactive employee so rather than taking from the existing pool we attract new members to facilities. Like his colleagues at Gympass, he is extremely passionate about getting more inactive people to exercise and believe we have the best solution on the market to positively impact the membership penetration rate. Links: https://site.gympass.com/us/corporate Connect with Eamon Connect with us: https://www.futureoffitness.co/

Apr 20, 2021 • 43min
Jonathan Puskas: Exos & An Appetite For Innovation
Jonathan Puskas is a former World Record holder (cycling) and accomplished Operations and Human Resources executive with two decades of experience in Human Performance supporting organizations ranging from non-profit start-ups to Fortune 100 companies including Intel, Microsoft, Nike, adidas, Google, and the U.S. Navy. Connect with us: www.futureoffitness.com

Apr 13, 2021 • 39min
David Freeman: Layering The Digital Experience
David Freeman is a health and fitness professional that has been in the fitness industry for 15 years. He is the National Digital Performer Brand Manager| LT Inclusion Council Director with Life Time The Healthy Way of Life Company. He has been featured on the cover of Experience Life Magazine as an innovator within the health and fitness industry, and was featured in Men’s Health and Men’s Journal, as the subject matter expert in helping change lives around the world and grow Life Time’s performance brand, Alpha. David attended the University of Richmond where he played football, and went on to play professionally overseas where he first found his calling and purpose as a fitness professional Connect with us: www.futureoffitness.co

Apr 6, 2021 • 43min
Andy Peat: Attention On Data-Driven Retention
This week we have Andy Peat, he has had an extraordinary journey in fitness. He's been a franchisee, sales manager and CEO at Lift Brands, which manages the Snap Fitness franchise chain. While he admits franchising has its challenges, he's an advocate for a business model that provides easy access to business opportunities. connect with us: www.futureoffitness.co

Mar 30, 2021 • 52min
Juliet Starret: Work Pain Tolerance & Keeping Kids Moving
Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is co-founder and CEO of TheReadyState.com, which has revolutionized how athletes think about human movement and athletic performance as well as former CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. She is the co-author of the Wall Street Journal Bestseller, Deskbound and co-host of The Ready State Podcast. Before turning her attention to The Ready State and San Francisco CrossFit full-time, Juliet had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years. In recent months, Juliet and Kelly have taken a stand for kids’ health with StandUpKids.org, which seeks to get stand-up desks into schools across the country and promote healthy movement, exercise and lifestyle in today’s youth with goals of combating the obesity epidemic, and instilling healthy lifestyle and diet practices. She also talks about their mission to help - to Relieve Pain, Prevent Injury, Improve Physical Performance

Mar 23, 2021 • 43min
Miranda Alcaraz - Street Parking & Fitness Simplified
Street Parking was founded by Julian and Miranda Alcaraz in 2016. Miranda – after 15 years in the fitness industry, 8 years on CrossFit HQ seminar staff, and 8 years competing in CrossFit. Julian – after 10 years in the fitness industry, and 5 years competing in CrossFit. Both having trained and competed at the highest level – the CrossFit Games – they found themselves in new territory – busy. Julian was running a business and Miranda had settled into a full time job. At the time the couple was dating and lived over an hour away from each other. They noticed something interesting. The workouts they would post on their social media from HOME – with simple equipment – was what people who followed them responded to most. An idea was formed. Post the simple workouts we are doing at home – so people can follow along. Charge a fee that is totally doable for most people. Create a community where we can push and motivate each other. The first ever workouts were posted in November 2016 (just a few days before Miranda found out she was pregnant with their baby boy). Memberships went up for sale the week before New Years. Within the first month, Street Parking had 700 Members. Miranda has had huge success in the fitness industry and now in business. Her current business, Street Parking, has over 10,000 members and she started in less than two years ago! Street Parking is a workout program designed for people who have limited time and/or equipment. Let’s listen to how she accomplished this in such a short time. Listen, subscribe and share!

Mar 16, 2021 • 40min
Conor O'Loughlin: A Strong Conviction For the In-Person Experience
Conor O'Loughlin is the CEO of Glofox. Having played professional rugby for an 8 year period with Connacht, subsequently built out a web and app development business which provided tech services on a consultancy basis. Through this business Conor and his co-founders (Anthony Kelly and Finn Hegarty) recognised how the fitness industry has evolved and specifically how the challenges around managing these businesses were facing could be solved using technology. Let’s listen to his journey, the idea of Glofox, how they’d deal with COVID and their mission to become the number one operating system for the fitness industry. check out: glofox.com connect with us: futureoffitness.co

Mar 9, 2021 • 44min
Marc Zionts: Building Resiliency In Your Coaching Business
Marc Zionts is an executive, athlete, and environmentalist and has been successfully leading companies since 1987. Zionts is the Executive Chairman of Precision Nutrition, a BV Investment Partners portfolio company. We talk about building resilience in coaching like partnerships with clients to optimize health, well-being through developing and sustaining positive mindsets, the tools that need to use to help health coaches automate their business and much MORE! Relevant Links: https://www.instagram.com/precisionnutrition/ https://www.facebook.com/insidePN https://twitter.com/insidePN https://www.linkedin.com/company/precision-nutrition/ Connect with us: www.futureoffitness.co

Mar 2, 2021 • 52min
Kelly Starrett: Stepping Into The Gap
Kelly Starrett is a CrossFit trainer, physical therapist, author, and speaker. His 2013 fitness book, Becoming a Supple Leopard, was featured on The New York Times bestselling sportsbooks list. He is a co-founder, with his wife Juliet Starrett, of the fitness website MobilityWOD. He created The Ready State Virtual Mobility Coach. It’s like having a virtual Kelly Starrett in your pocket. And it’s already helped tens of thousands of people resolve pain, prevent injury, and improve their physical performance. In this episode, we’ll get Kelly’s thought processes behind “Stepping Into The Gap” Relevant Links: https://thereadystate.com/ The Ready State Youtube Channel Connect with us: https://www.futureoffitness.co/