The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Virtual Assistant
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Jul 25, 2023 • 19min

#168 Blogging's Comeback with AI Tools

Content Marketing Series #11 Remember when blogging was the new kid on the block? I do. It was my first love in the world of digital marketing. It was satisfying knowing I was connecting with people through my words. As time passed, the novelty wore off, and blogging took a back seat to more immediate forms of content.  Recently, I've noticed a shift. In this solo episode, I discuss how blogging is making a comeback, but this time it's different. It's sleeker, faster, and more efficient all thanks to AI tools. It can produce blogs in seconds, opening a whole new landscape of opportunities.  Listen and learn as I share more about: why blogging matters more than ever in digital marketing. the strategic power of blogging for captivating your target audience. the magical link between blogging and SEO. how to make evergreen content and repurpose blog posts. the changing role of the Digital Marketing Assistant with AI tools The game has changed, but the goal remains the same. Blogging is coming back, thanks to AI tools that make it easier to capitalize on this form of content marketing.   Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jul 18, 2023 • 53min

#167 Strategies for Building and Managing Online Communities with Shana Lynn Bresnahan

Content Marketing Series #10 You can’t keep customers loyal just by constantly bombarding them with ads and promos. Think about it: would you stick around if someone was constantly shouting at you to buy their stuff? It's all about forming a bond that goes beyond flashy advertisements. That's where strong communities come into play. In today's episode, community strategist Shana Lynn Bresnahan shares valuable insights and strategies for creating a strong and engaged community. Shana began her career in corporate marketing, but her entrepreneurial spirit led her to become the CEO of Community Cultivated. By fostering unwavering connections, Shana helps businesses establish a loyal customer base that stands the test of time.  Listen in to learn more about: the importance of purpose and culture when building a community actionable tips on attracting the right audience insights into the vital role and responsibilities of a community manager creating safe spaces where everyone feels valued how marketing assistants are rocking content creation and strategic planning the game-changing sweet spot where AI and content marketing meet Tune in to be inspired by Shana's approach of viewing communities not just as Facebook groups but as a group of people united by a shared cause.    Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99. Connect with Shana: Instagram: @shanaspeaks  Facebook: www.facebook.com/shanaspeaks Website: www.shanalynn.com  Freebie: 77+ Connection Ideas for a Stronger Community- A fast-track guide for anyone who desires a more engaged community, deeper connections, and more progress for your members. Links Mentioned in Show: Check out Shana’s signature course CULTIVATE: Training on everything you need to manage a thriving online community, course, membership, or group program. With Shana’s proven frameworks, proactive strategies, and streamlined systems, you'll gain the skills you need to propel your success and drive your career forward. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jul 6, 2023 • 59min

#166 Short-Form, Big Impact: Using Instagram Reels in Marketing with Kristina Knapp

Content Marketing Series #9 Many business owners and marketers are facing the same challenges when it comes to effectively reaching their target audience. They often end up wasting time and resources on strategies that just don't resonate. It's time to shift your focus and embrace short-form videos, specifically Instagram Reels. These bite-sized videos have the potential to grab attention and increase brand awareness. In this episode, my guest Kristina Knapp (social media expert and CEO Boss B*tch) spills her secrets to marketing success through short-form videos. Kristina’s been getting businesses real results long before she founded Elixir Media Co. After working as an onboard trainer for Michael Kors, Kristina was recruited by other companies to help flip their business like an episode of Bar Rescue or The Profit. By the end of this episode, you'll: Discover the importance of storytelling in your content. Learn how to create content with a purpose using Kristina's unique filtering system. Appreciate how being authentic can keep your audience hooked. Understand how to help your clients make “micro-decisions.”  Kristina isn’t just another blogger turned social media guru looking to give Instagram feeds a cutesy makeover. Tune in to hear more about how she helps powerful women entrepreneurs leverage platforms like Instagram Reels for brand visibility and growth. Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99. Connect with Kristina: Instagram: @elixirmediaco Facebook: https://www.facebook.com/ElixirMediaCo/  Website: https://www.elixirmedia.co/ Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jul 4, 2023 • 59min

#165 Strategic Content Repurposing on Social Media with Linda Vogt

Content Marketing Series #8 It’s time-comsuming and exhausting trying to come up with brand new content all the time. You don’t have to reinvent the wheel when it comes to your social media posts. Save yourself from the burnout! Join us as we explore the secrets of repurposing content for effective social media marketing. My guest is Linda Vogt, a social media strategist and manager from Orlando, Florida. Linda's journey into the world of social media began just over a year ago when she decided to take a leap of faith and embrace a new career path. After 8 years of teaching, Linda fearlessly dove into the world of social media, immersing herself in masterclasses and volunteering for a friend to acquire the necessary skills. Her story is inspiring and a testament to the power of determination and continuous learning. Listen in as Linda shares: expert tips for getting content from clients and streamlining the communication process her process for repurposing old posts and maximizing their impact on social media the biggest mistake people are making on Instagram right now the number one post every Freelancer should have pinned on their Instagram account to attract potential clients and showcase their expertise her favorite social media schedulers and repurposing tools that can enhance your efficiency and productivity If you're struggling with managing multiple social media platforms or coming up with content ideas, Linda has got you covered. Tune in to learn about the power of repurposing content and how to transform old posts into enagement gold mines.   Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99. Links Mentioned in the Show Grab Linda’s Freebie: Social Media Audit Workbook A brief guide to audit content, audience, competitors, and goals, and it will help connect business goals with social media goals.   Connect with Linda: Instagram: @lvsocialcontent  Facebook: www.facebook.com/lvsocialcontent  Website: www.lvsocialcontent.com Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jun 27, 2023 • 45min

#164 4 Types of Social Media Content You Need to Create with Sydney O’Brien

Content Marketing Series #7 Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA Business all in one easy place? Grab it here for just $7.99.   Ever feel like you're stuck in a never-ending loop when it comes to social media? You know the drill: post every day, engage with your audience, and watch your business thrive. But despite all your efforts, the results just aren't rolling in. The constant scrolling, liking, and commenting can be downright draining. It's time to put an end to the frustration.   In this episode, we'll dive into the 4 types of engaging social media content you should be creating for your business. My guest is Sydney O'Brien, an Instagram strategist who found her calling in an unexpected way. As a stay-at-home mom seeking a creative outlet, Sydney discovered her passion for helping her sister's wellness coaching business thrive on social media. Armed with her English degree and a love for reading, she delved into the world of social media management and hasn't looked back. Sydney’s goal is to take the guesswork out of social media marketing and help other business owners find flexibility and freedom in their businesses.   In this episode, Sydney shares: The secrets to transforming your Instagram strategy and captivating your target audience. How to embrace the art of engaging storytelling to create a captivating Instagram presence. Tips and tricks for maintaining a magnetic Instagram persona that sets your business apart. Strategies to gear up for the ultimate launch and achieve outbound engagement success on social media. Join Sydney as she shares invaluable insights on the types of social media content that can skyrocket engagement and amplify your presence on Instagram. Say goodbye to the old ways of just selling and hello to a genuine connection with your audience.    Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup Links Mentioned in the Show Check out Sydney’s freebie Launch Guide: Master launch post creation in just 1 hour with a 5-step strategy for marketing on social media.   Connect with Sydney: Instagram: @socially.yours.strategist     Facebook: www.facebook.com/sociallyyoursstrategist/  Website: www.sociallyyours.biz/ Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jun 20, 2023 • 1h 2min

#163 Simplifying Podcast Creation with Krystal Proffitt

Feeling frustrated and discouraged because your podcast isn't taking off? You're putting in the effort, pumping out content left and right, but somehow your listener engagement and growth just aren't matching up. With consistency and some strategic thinking, you can overcome these challenges and create a podcast that really hits home with your audience. Our guest today is Krystal Proffitt, a seasoned content strategist and coach who hosts "The Proffitt Podcast". Krystal is all about teaching you the ins and outs of content strategy, repurposing, branding, and marketing through her own podcast, digital courses, and even her YouTube channel dedicated to content creation. She's also a go-to Content Expert on other YouTube channels like Buzzsprout and Streamyard. In this episode, you'll be able to: Use Krystal’s “4 Lessons Learned from Recording More than 1,000 Podcast Episodes” Realize just how important it is to engage with your audience and build genuine connections. Learn the art of repurposing your podcast content to make the most of your marketing efforts. Dive into the world of networking and collaborating with fellow podcasters to expand your listener base. Krystal is armed with all the knowledge you need to turn your podcast into a killer marketing tool that'll grow and nurture your audience. So tune in and soak up her expertise, passion for podcasting, and all those valuable insights she's got for digital marketers and aspiring podcasters who want to make it big and sustain that success. Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup Links Mentioned in the Show Check out Krystal’s bestselling Amazon book, Start a Binge-Worthy Podcast Grab her Freebie: 5-Minute Podcast Bootcamp Learn the ins and outs of podcasting in a few minutes a day over the next five days. Krystal break’s it down into tiny bite-sized pieces that won't overwhelm you. Connect with Krystal: Instagram: @krystalproffitttx Facebook: https://facebook.com/krystalproffitttx Website: https://krystalproffitt.com/ Podcast:  The Proffitt Podcast   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jun 13, 2023 • 50min

#162 How to use YouTube as a Lead Generation Machine with Melissa Mitchell

Content Marketing Series #5 Are you frustrated because YouTube isn't bringing in the leads you hoped for, despite all your efforts to create awesome videos and promote them everywhere? Many entrepreneurs and marketers struggle to attract profitable clients on YouTube, even after putting in a ton of work. It can be discouraging to see little engagement and views, especially when you've poured your heart into creating compelling content.  In this episode, YouTube strategist Melissa Mitchell shares her expert tips on how to generate leads and grow your business using the platform. Melissa is the owner of Wandermint Creative based in Canada and she's a pro at helping businesses tap into the power of YouTube to get leads and grow their audiences. She started off in graphic design and communications but realized that social media management wasn't fulfilling her passion. That's when she made the switch and found her success with YouTube!    Listen in and you'll get to: Understand why having a strong video content strategy is crucial for online success. Dive into the art of creating eye-catching video thumbnails. See why targeting keywords is essential for ranking high on search engines. Learn the perks of focusing on one platform to maximize your marketing efforts.   Maybe you've tried different approaches, but none of them seem to work just right. With the right strategies, YouTube can become your secret weapon for expanding your brand's reach and attracting profitable clients. Tune in as Melissa explores ways to unleash the full potential of your YouTube channel as a lead generator. Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup Links Mentioned in the Show Check out Melissa’s Masterclass: Get on the Waitlist for the Next Round of Video Marketing Accelerator. A 6-Week Live Cohort to show you how to set up your organic lead generation engine with YouTube! You can find training from Melissa by visiting her YouTube channel at https://www.youtube.com/wandermintcreative  Connect with Melissa: Instagram: @wandermintcreative  Facebook: Wandermint Creative Website: www.wandermintcreative.com Freebie: YouTube Channel Checklist that shows you how to get your YouTube channel set up for success! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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Jun 6, 2023 • 1h 6min

#161 Freelancer Story: Virtual Assistant to Content Marketer with Sophia Vega

Content Marketing Series #4   After a year filled with school closures and uncertainty, a dedicated teacher with 15 years of experience found herself spending most of her time at home working on school-related tasks. She knew deep down that this pace was unsustainable. Then, a simple quote shared on social media struck a chord: "You're totally replaceable at work, but you're not replaceable at home. Home is your real life. Keep that perspective always."  In this episode of our Content Marketing series, Sophia Vega shares her freelancer origin story.  Sophia is a military spouse, mom of two humans and two fur babies, and a mental health advocate. She quit teaching and started her own business as a VA within a week. Sophia is now an SEO Strategist and Content Marketer.  When she started as a virtual assistant, she noticed that many clients needed marketing assistance. She focused her studies and courses on marketing and rebranded her business after seeing the shortcomings of a client's marketing consultant. Sophia is a go-getter and put herself out there and started taking on more marketing tasks for clients. She upleveled out of a general VA position and into a specialist role. One of her important lessons: promoting yourself and your skills. Tune in and learn more as Sophia shares: how her teaching background set her up for success why she niched down into content marketing the steps she took to become a content manager getting started with SEO how to capture a client’s voice advice for people considering freelancing I know Sophia’s story of wanting more freedom will resonate with many of you. It’s great witnessing this shift with more people embracing specialized roles within the VA community. It's essential for both VAs and clients to understand the diverse skill sets available. Start promoting your expertise, break free from generalization, and embrace the specialized talents that make you a Unicorn. Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.  Doors open in June! Apply here for my Digital Marketer’s Workgroup   Connect with Sophia: Instagram: @sophiavegadigitalmarketing  Facebook: Sophia Vega Virtual Solutions Website: www.sophiavegadigitalmarketing.com LinkedIn: www.linkedin.com/in/svdigitalmarketing/  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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May 30, 2023 • 1h 2min

#160 Creating an Organized System for Canva with Brenda Cadman

Content Marketing Series #3 Do you ever find yourself going bonkers while hunting for that one design or project? You know, that moment of sheer frustration when it seems like everything you need has magically vanished? You're desperately trying to locate a specific design, and your precious time is slipping away faster than you can say "Canva." Brenda Cadman, a Canva Verified Expert, is here to help us see the light at the end of this chaotic tunnel. After spending more than two decades supporting businesses with their website development needs, she now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently. She’s taught thousands of small business owners through her courses and loves to help business owners tame their hot mess accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love. We take a deep dive into the organizational pitfalls that bottleneck your productivity.  Listen in as Brenda shares: the biggest mistakes she sees with Canva organization how to be consistent with naming folders & files tips for maintaining your organization system  what to do with folders for clients you no longer work with how to handle the “shared projects graveyard” Whether you're a solopreneur wearing multiple hats or a virtual assistant serving clients, having an efficient system in Canva saves you a lot of precious time and frustration. Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup Connect with Brenda:  Instagram: @brendacadman Facebook: https://facebook.com/groups/howtousecanva Website: https://brendacadman.com/everything/  Freebie “Canva Filing Cabinet Challenge”: https://brendacadman.com/filingcabinetchallenge Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
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May 23, 2023 • 49min

#159 Customer Insights: The Starting Point for all your Marketing Services with Melissa Harstine

Content Marketing Series #2 Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them.  Guess what– there’s a better way. Today, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for building a great content strategy: how you talk to people, how you engage them, how you cold pitch them, and how to create content that converts. Melissa, a customer insights strategist, helps 6- and 7-figure course creators close the gap between what they want to say and what their audience actually needs to hear before they're ready to buy. The result? Ideal clients convert faster, and the course or program continues to grow. Tune in and learn as Melissa shares: how to get customers to say yes to an interview her process of scheduling and conducting interviews  the juiciest question to ask  looking for common trends and rhythms among your audience and pulling out themes what kind of content you need to put out during “nurture season” Most importantly, she shares how to avoid making content that sounds robotic. Doing these interviews can get fresh, standout ways of explaining a concept or unique stories that make your audience relate and decide to buy. Make sure to grab Melissa’s freebie “How to Get Them on the Call”. Make the request in a compelling way so those people agree to chat with you. She’s made it easy for you- swipe her done-for-you email template so that you can get a "heck yes!” instead of crickets.   Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.  Doors open in June! Apply here for my Digital Marketer’s Workgroup   Connect with Melissa: Instagram: @melissaharstinecreative Website: https://melissaharstine.com/ Sign up for Melissa's Podcast Summit happening in August: "Your Next Launch is Only As Good as Your Last Debrief." She'll be dropping two private podcasts and hosting a private Voxer access channel. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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