The Marketing Freelancer: Unicorns Unite

Janelle Harlan, a former corporate worker turned health coach and virtual assistant, shares her transition into the world of digital marketing. After realizing her passion for marketing while building the back end of her health coaching business, she made the bold decision to start her own virtual assistant business. In this episode, Janelle shares how she enrolled in the Unicorn Digital Marketing Assistant School, where she gained confidence in her skills and received invaluable support.Listen in to hear her discusswhat makes UDMA School so specialsecrets to networking and building relationships for referralsunderstanding the interconnectedness of a client's marketing ecosystem the value of soft skills in setting boundaries and building a businessthe benefits of project-based work and the flexibility it provides Janelle's story is a testament to the power of networking, continuous learning, and adapting to your client’s needs. Her story is an inspiration for new VAs, showing the potential for growth and success in this industry.Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Count me in! Connect with Janelle:Instagram: @janelleharlan1Facebook: Janelle Harlan Digital Marketing ServicesWebsite: www.janelleharlan.comLinks Mentioned in Show:Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

I remember how exciting it was to land my first clients– individuals who were actually looking for the exact services I could offer. The key was understanding their pain points, tailoring my services to fit their needs, and building trust with my follow-through and genuine interest in their businesses.One thing I always emphasize is the power of building a personal brand and getting known for your work. By establishing yourself as a digital marketing assistant, you'll find that clients will start coming to you for help.In this episode, I cover howto break away from Facebook groups and tap into new client sources.specialization can lead you to clients willing to pay premium prices.to lay the foundation and build a portfolio without prior experience.being part of the Unicorn Digital Marketing Assistant School will help you find clients.I know some of you might be worrying about not having previous experience in this field. But don’t worry, you don't need it! You just need to find a way to transfer your existing skills to the online space. The world of virtual assistance is incredibly diverse, and there's a place for everyone in it. Keep growing your skillset, and most importantly, keep learning.Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Count me in! Links Mentioned in Show:Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity.Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Freelancers don’t have to create a dazzling social media presence. I've been there too, feeling the pressure to shine in the social media spotlight. But I realized most of my clients didn't even look for me on Instagram or Facebook. It was through word-of-mouth referrals and professional networks. These connections were a far more effective and less exhausting way of finding potential clients.I've watched so many fellow freelancers go all out on social media, trying to outdo each other. What really matters is having a simple and genuine online presence and making solid connections in the right places.In this episode, you learn:How social media can actually be a waste of time when you’re starting out.You don’t have to offer social media services- there are plenty of other tasks you can do!Using a referral network to your advantage to find clients.The best way to set up a minimal viable presence on your socials.If you're feeling frustrated and overwhelmed because you're struggling to find clients as a freelancer or virtual assistant without social media, tune in. You don't have to do social for work, and you don't have to do social as promotion. Let that idea go. It's not true. I’m walking proof. Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Count me in! Links Mentioned in Show:Webinar “How to Sign Better Quality Clients and Make More Money as a Virtual Assistant.” Go from 4 to 5-figure months without adding on a ton of hours and maxing out your capacity.  Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

A lot of VA coaches will tell you that you should jump headfirst into a specific niche from day one. In this episode, I’m talking about why that’s not good advice.When you rush into specialization without first honing your skills and gaining some valuable experience, you're missing out on a whole world of benefits. We're talking about the confidence that comes from mastering your craft, the enhanced marketability that makes you irresistible to clients, and the success that follows when you have a solid foundation to build on.Tune in to learn more about:why niching down early isn’t helpful and what you should do insteadhow I discovered my secret weapon as a VA at a conference in Germanythe significance of soft skills in the virtual assistant industryhow being versatile and multifaceted in the digital business landscape sets you apartPLUS- get a sneak peek inside my Unicorn Digital Marketing Assistant School and learn the reason why my modules focus on real world examples and hands-on application. Don't underestimate the value of what you bring to the table. For your potential clients, being well-rounded actually means you're badass. Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Count me in! Links Mentioned in Show: FREE INFOSESSION: How to Become a Virtual Assistant For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to know how to get your foot in the door, watch it here! Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr  3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

I'm over it. You're promised that as a VA with zero experience, you can rake in a whopping $75 an hour or $100k per year. Sounds enticing, right? But it’s not true. I've heard about so many VAs stuck making a meager $20 to $25 an hour. You're working tirelessly, but the rewards just don't measure up. I've been there too. I started as a freelance writer, creating press releases for local businesses. Then, I ended up with a retainer client and everything shifted. But I made a mistake. I stayed at $20 an hour for way too long. Because I didn't understand my value. I didn't have the confidence to raise my rates. But I learned more and started delivering high-quality results consistently. I realized it was time to step up and get paid what I'm worth.In this episode, you’ll:Discover how to uncover your earning potential by saying no to low VA payFind out why having skills and confidence can increase your VA incomeGet the lowdown on money-saving tricks to keep your freelance business financially healthyHear how to make smart investments in courses to help you level up your skills Don't leave money on the table: Regularly evaluate your skills and the value you provide to your clients and adjust your rates accordingly.Sponsored by UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Count me in!  Links Mentioned in Show: FREE INFOSESSION: How to Become a Virtual Assistant For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, watch it here!Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

“Doing it for yourself is just as valid as doing it for somebody else. Do it for yourself. Learn it for yourself.”After Initially offering transcription services to fund her daughter's travel experiences, Sandra’s hard work and results-driven approach quickly turned her into a highly sought-after virtual assistant. Now, she’s consulting with businesses on their strategies, leading teams, and even managing budgets.In this episode, my guest is Sandra Booker– a seasoned business manager and growth strategist from Niagara Falls, Canada. Sandra's journey is anything but conventional. She shares advice on how to stand out as a virtual assistant and treat your client’s business as your own. Listen in to hear Sandra discuss:the little change that had the biggest close rate on proposals and discovery calls.the magic word she uses to gain immediate buy-in from potential clients.how to take initiative, solve problems, and be attentive to clients' needs. the significance of making the booking process easy.providing regular reports to showcase the value you bring to clients.Tune in because Sandra proves that with the right mindset and approach, you can transform any skill into a thriving business. Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99. Connect with Sandra:Instagram: @virtualassistantstudioFacebook: Virtual Assistant StudioWebsite: https://thevastudio.comDownload Sandra’s Freebie: The Epic VA's Guide to Finding and Signing Dream Clients The secret to finding the right clients starts with you! Don’t worry, you don’t have to figure it out alone. This intro course includes everything you need to quickly learn: how to identify your ideal VA clients, where to find your next dream client, and how to get that full-bodied YES from your next client.Links Mentioned in Show: FREE INFOSESSION: How to Become a Virtual Assistant For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, watch it here!   Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community.>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Freelancer Mindset Series #3Believe it or not, a big roadblock for many women entrepreneurs is being afraid of getting too successful. It might sound crazy, but this fear can make us trip over our own feet or stick to what feels safe. We have to push past these limiting thoughts if we want to grow personally and professionally.In this episode, Celi Arias (aka the Grown Ass Business strategist and mindset coach) discusses what's standing between entrepreneurs and their dream businesses. Celi helps wildly creative entrepreneurs finally stop flying by the seat of their pants, with a unique, no-templates-allowed approach to mastering the fundamental systems, strategies, and mindset skills that will transform them into world class 7-figure CEO’s who are truly a cut above.Tune in to learn about:Obstacles that women face in confidently promoting themselves and their productsStrategies for overcoming barriersTreating past failures as learning opportunitiesSeparating emotions from objective data to avoid negative associations with outcomesIntroduction of the reticular activating system (RAS) and its rolePower of affirmations and intentional thinking in shifting mindset This conversation is a must-listen for any entrepreneur and freelancer looking to break free from self-limiting beliefs and confidently take their business to the next level.Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99Connect with Celi:Instagram: @iamdonceliaFacebook: Celia Arias- Business ConsultingWebsite: www.celiarias.com Links Mentioned in Show:Grab Celi’s Freebie: The 7-Figure Business Score Quiz To grow your business, you don't need ALL the things, you just need the right thing for right now where you are in business. But how do you know what that is? This quiz will help you know where you are and what you need to be looking at next.Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Freelancer Mindset Series #2Let’s talk about that pesky inner critic we all know too well. You know, that little voice that loves to rain on our parade and sprinkle doubt all over our dreams? We can get trapped in a cycle of negative self-talk, constantly questioning our abilities and worth. Sometimes we try to shut up that inner critic by seeking validation from others or constantly striving for perfection. Doing these things just keeps that whole self-doubt loop going instead of getting you where you want to go.In this episode, my guest MaryAnn Gramig emphasizes the importance of setting big goals, stepping out of your comfort zone, and silencing your inner critic. MaryAnn is a Certified Gallup Strengths Coach with a unique passion for helping individuals overcome self-doubt and negative self-talk. She uses her gift to help others find their strengths and authenticity, so they can conquer those inner battles and live a confident, fulfilling life.Tune in to learn more about:MaryAnn’s personal experience of being bullied in elementary school and how that influenced her self-confidence for many years. Challenging the doubts inside you to move yourself forward on a path of continuous personal and professional growth.Investing in your personal skill development and how it directly influences your success.The story of digital marketing assistant, Angela (a graduate of my UDMA School) and how she’s become an invaluable asset to MaryAnn's business.After you listen to this episode, send me a DM with the name you've given your inner critic. I love hearing from my audience and want to know what name you picked!Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99.Connect with MaryAnn:Instagram: @maryann_gramigFacebook: MaryAnn Gramig - AuthenticA Coaching Website: https://www.calmyourinnercritic.comDownload Freebie: The Clarity Guide A tool to ensure freelancers and virtual assistants maintain control over their time and energy by identifying where talents/skills align with their area of interest/passion to bring benefit to their own life. Links Mentioned in Show:Check out MaryAnn’s Inner Critic Personality Quiz to find out how it’s keeping you stuck in business and life.GALLUP® CliftonStrengths® Assessment Discover how your talents provide the clarity you’re seeking by unlocking your Top 5 CliftonStrengths® today.  Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Freelancer Mindset Series #1Mindset is a difference maker. It’s something big that holds all of us back. We get in our heads and it prevents us from really going for things we want in life. Our mindset controls whether we show up in total confidence about the work we’re doing. It's about doing it scared, right? My guest is Tracy Litt, a sought-after quantum success mentor for visionary women leaders that are navigating huge paradigm shifts and elevating into the next level of themselves. She’s a science & spirituality teacher, coach, best-selling author, and TEDx speaker. Tracy is the Founder of The Litt Factor and her work has served thousands of women across the globe.Tracy's dropping some wisdom about becoming a top-notch receiver and sharing how to grab onto help, support, and amazing opportunities without any hesitation.Tune in to listen and you’ll learn about:Acknowledging the role of fear in keeping us stuck and preventing growth.Tracy’s advice to freelancers who don't think there's enough work or good clients out there.Gaining insights into transforming your relationship with money and understanding its role in achieving limitless potential.The science of change and how it relates to personal transformation and growth.The bottom line is, you can't change what's on the outside by just fixating on it. If you want to make a real change out there, start by working on what's going on inside you.Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99 Links Mentioned in the show:Download Tracy’s Freebie The Expander for Trailblazing Women Building a New World: Use this e-book to take yourself to the next level by disrupting the outdated, harmful paradigms that are holding you back.Check out The Consciousness Revolution Gala: Part party, part workshop. Tracy is teaming up with author, speaker, and political candidate, Marianne Williamson to deliver an event with a higher purpose to revolutionize the way we all see and experience ourselves and the world. Connect with Tracy Litt:Instagram: @thelittfactor Facebook: The Litt FactorWebsite: www.thelittfactor.com Read Tracy’s Best-Selling Book "Worthy Human" Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Content Marketing Series #12The digital marketing world is evolving faster than you can say “ChatGPT” and as virtual assistants and DMAs, we gotta stay ahead of the game.In this episode, I talk all about how AI is changing the role of VAs and how embracing its potential can skyrocket your value as a digital marketing pro. AI Tools are shaking things up–  they're here to make our lives easier and more efficient. With these tools at our disposal, we can streamline our workflows and focus more on strategic tasks that can make our clients’ (and our own) businesses thrive.Tune in to learn more about: Upgrading your strategies to match the fast pace of change.Providing unique, tailored services to carve out your niche.Using AI tools to make your design work faster.Becoming an AI manager and integrating chatbots into clients' businesses.Don't be threatened by AI. See it as an advantage and an opportunity to blow your clients away with what you know and how you’re looking out for them. As you get the hang of these new tools, you'll totally crush it with better and faster results, making you an indispensable digital marketer and a real unicorn in the field! Sponsored by the UDMA's Tool Kit: How would you like all the best techie and AI tools and recommended software to use in your marketing services and DMA business all in one easy place? Grab it here for just $7.99Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services