

Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
Billy Hofacker
You opened your gym to change lives — not to live paycheck to paycheck. The Your Fitness Money Coach Podcast helps you master the money side of your business so you can take home more, stress less, and finally build the life you envisioned.
I'm Billy Hofacker, your host. After 20+ years in the trenches of the fitness industry and paying off nearly $500K in debt, I've helped hundreds of fitness professionals get financially free.
In each episode, you'll hear real stories of fit pros winning with money, actionable strategies to increase profits and build wealth, and inspiration to keep going on your own path to financial freedom.
I'm Billy Hofacker, your host. After 20+ years in the trenches of the fitness industry and paying off nearly $500K in debt, I've helped hundreds of fitness professionals get financially free.
In each episode, you'll hear real stories of fit pros winning with money, actionable strategies to increase profits and build wealth, and inspiration to keep going on your own path to financial freedom.
Episodes
Mentioned books

Jan 7, 2025 • 10min
Why Gym Owners Should Embrace a 'Winter Strategy'
#252: Slow seasons are a reality for most businesses, including gyms. But what if they could be an opportunity instead of a challenge? In this episode, I'm diving into why gym owners should embrace a "Winter Strategy" to make the most of quieter times. You'll learn how to see slow seasons as a blessing in disguise, creative winter promotions to keep your clients engaged, and how to prepare your business for tax season and Q1 success. Let's turn the winter slowdown into a time of growth and preparation! What You'll Learn: How slow seasons can help you work on your business instead of just in it. Creative, actionable ideas for winter promotions to keep your clients engaged. Steps to prepare your business for tax season and a strong Q1. Resources Mentioned: Your Fitness Money Coach Podcast Archive Fit Profit Solutions Consultation Connect with Me: Website: www.yourfitnessmoneycoach.com Instagram: @BillyHofacker

Dec 31, 2024 • 8min
The 3 Financial Habits to Nail Before the New Year
#251: What if you could start 2025 with financial momentum instead of stress? In this episode, I'm sharing the three financial habits that I believe can make all the difference for your finances in the new year. These tips are simple, actionable, and proven to work—even if you're just getting started. Tune in to learn how to: Get on the same page with your partner using monthly meetings. Take control of your money with a detailed budget. Automate your finances to save time and stay consistent. Let's make 2025 the year you take your finances to the next level! What You'll Learn: Why monthly money meetings can transform your finances—and your relationships. A step-by-step guide to creating a budget that works for you. How to automate your finances for consistency and long-term success. Resources Mentioned: Your Fitness Money Coach Podcast Archive Fit Profit Solutions Consultation Connect with Me: Website: www.yourfitnessmoneycoach.com Instagram: @BillyHofacker

Dec 24, 2024 • 10min
3 Ways to Stay Financially Fit During the Holidays
#250: The holiday season is here, and it's one of the most challenging times to stay on top of your finances. But don't worry—I've got you covered! In this episode, we're diving into three simple, actionable strategies to keep your financial fitness in check while still enjoying everything the season has to offer. You'll learn how to manage cash flow when holiday spending is high, discover budget-friendly ways to show appreciation to your clients, and start setting yourself up for a successful Q1. Let's make this holiday season one to celebrate—not stress over. What You'll Learn: How to create a holiday spending budget and avoid post-season debt. Creative, meaningful, and budget-friendly ways to show appreciation to your clients. Three steps to start planning for a successful Q1 while still enjoying the holiday festivities. Resources Mentioned: Your Fitness Money Coach Podcast Archive Fit Profit Solutions Consultation Connect with Me: Website: www.yourfitnessmoneycoach.com Instagram: @BillyHofacker

Dec 17, 2024 • 12min
Your Year in One Word
#249: As we near the end of 2024, it's the perfect time to reflect on the journey we've taken. In this bite-sized episode, I challenge you to summarize your entire year in just one word. Why one word? Because it cuts through the noise and highlights what truly mattered to you—whether that's growth, change, resilience, or, in my case, "Plan." I'll share the thinking behind my chosen word, "Plan," and guide you through a simple exercise to find your own. By identifying a single word that encapsulates your year, you'll gain clarity and set a meaningful intention for the year ahead. Key Takeaways: Discover why honing in on one word can provide powerful clarity. Hear why "Plan" was my word of 2024 and the impact it had on my approach to business and life. Get prompts and ideas to help you find your own word and use it as a compass for the future. Action Step: After listening, choose your one word for the year. Ask yourself what major theme defined 2024 for you. Then, consider how that word can influence your decisions and direction as we head into 2025. Listen Now Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode

Dec 10, 2024 • 18min
5 Lessons Learned in 2024
#248: As the year comes to a close, I'm reflecting on five powerful lessons that shaped my business, mindset, and overall well-being in 2024. These insights go beyond financial strategies—they're about building a meaningful life and thriving both personally and professionally. Key Takeaways: Enthusiasm Makes Up For A Lot: When you bring genuine energy and passion to what you do, you can overcome skill gaps and turn setbacks into stepping stones. Quote: "Nothing great was ever achieved without enthusiasm." – Ralph Waldo Emerson It's OK to Grieve: Acknowledging loss and allowing yourself to feel can fuel long-term resilience. Give yourself permission to slow down, process, and come back stronger. Relationships Rule: Your network, friendships, and mentors matter—both in business and in life. Prioritize people over transactions.Quote: "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." – Dale Carnegie Build a Life: Don't just focus on building a business—build a life you love. Align your goals, values, and daily habits so that you enjoy the journey, not just the destination. Invest in Yourself: Continuous learning, personal development, and self-care pay off in every area. Whether it's taking a course, hiring a coach, or improving your health habits, investing in yourself creates lasting returns Quote: "Investing in yourself is the best investment you will ever make." – Robin Sharma Listen Now Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode

Dec 3, 2024 • 22min
The Power of Gratitude in Business and Life
#247: Gratitude isn't just a seasonal gesture—it's a life-changing practice that can transform your mindset, relationships, and even your business success. In this episode, I reflect on the power of thankfulness and share practical ways to incorporate gratitude into your daily life. Here's what you'll hear: How gratitude shifts your mindset and strengthens your business relationships. My personal journey with thankfulness, including the struggles I've faced. Simple but powerful strategies to express gratitude, like hand-written thank-you notes and recognizing your clients. What gratitude means to me on a deeper level, including a reflection on faith with the quote: "A life of gratitude to God for being saved is far more pleasing than a life based on self-righteousness over being good." – Timothy Keller This episode will leave you inspired to practice gratitude—not just during the holidays, but all year long. Key Quotes: "Feeling gratitude and not expressing it is like wrapping a present and not giving it." – William Arthur Ward "Recognition is the greatest motivator." – Mary Kay Ash "It's not happiness that brings us gratitude. It's gratitude that brings us happiness." – Anonymous Action Step: Take a moment this week to express gratitude to one client, colleague, or friend. Listen Now Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link

Nov 26, 2024 • 16min
3 Things To Do Before You Scale
#246: Scaling your business can be thrilling, but it's not something to rush into. In this episode, I'm sharing 3 critical steps every fitness professional should take before scaling to ensure sustainable success: Follow the Wealth Building Plan (WBS): This 8-step guide helps you decide where to put your next dollar for maximum impact. Focus on One Success First: Most people don't get rich twice—don't jump into starting another business before fully optimizing your current one. Get Your Accounts in Order: Having clean books and clear finances is the foundation for scaling. Plus, as a nod to the season, I'll talk about the importance of gratitude and reflecting on your journey before moving to the next level. Key Takeaways: A clear plan (like the WBS) prevents financial missteps. Scaling isn't about speed; it's about strategy. Gratitude keeps you grounded as you grow. Listen Now Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link

Nov 25, 2024 • 10min
🎙️ Bonus: Your Exclusive Black Friday Offer Breakdown
#245: In this special bonus episode, I'm revealing all the details of my Black Friday offers—designed specifically for gym owners who want to take their finances to the next level. Here's what we're covering: A discount on a powerful mastermind with exclusive bonuses. A one-time Profit Booster Intensive session at a massive discount. Fresh bookkeeping solutions to help you start 2025 strong. Early access to the 'Plan for Profit' course with extra resources. A Cyber Monday workshop to kickstart your financial plan for the year. Don't miss these game-changing opportunities! 👉 Click here to grab the full breakdown of each offer. Listen now and get ready to take control of your financial future! Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link

Nov 19, 2024 • 17min
What To Do Financially If You're Having a Baby (or any other big change)
#244: In this episode, we explore how to navigate the financial implications of major life changes, such as having a baby or moving to a new city. Join me as I share practical tips on budgeting, financial planning, and effective communication with your partner to help you thrive during these transitions. Key Points: Budgeting for Change Reevaluate your budget to accommodate new expenses. Set priorities to distinguish between necessary and discretionary spending. Strengthen your emergency fund to cover unexpected costs. Financial Planning Update your financial goals based on your new circumstances. Review and adjust your insurance needs. Maintain contributions to your retirement savings. Communicating with Your Partner Discuss financial expectations openly to reduce stress. Align on spending and saving priorities together. Plan for adjustments as life circumstances evolve. Resources: Fitness Profits Book Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link

Nov 12, 2024 • 16min
Managing Money During Slow Seasons in Your Fitness Business
#243: In this episode, we tackle the financial challenges that fitness business owners face during slow seasons. Join me as I share practical strategies for assessing your financial situation, generating revenue, and making smart spending decisions to help you navigate these quieter times successfully. Key Points: Assessing Your Current Financial Situation Review cash flow statements to identify income and expense patterns. Differentiate between fixed and variable costs to find potential savings. Establish a financial buffer for peace of mind during slow months. Strategizing Revenue Generation Diversify income streams with online classes, merchandise, or workshops. Create promotions and discounts to attract new and returning clients. Implement membership retention strategies to maintain steady cash flow. Smart Spending and Budgeting Trim unnecessary expenses by reviewing subscriptions and contracts. Prioritize investments that will yield future revenue growth. Set a realistic budget that reflects the slower months while planning for growth. Resources: Fitness Profits Book Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link


