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#MeetCoolPeople

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Apr 23, 2025 • 40min

MCP075: Proactive Legal Moves Every Small Business Needs w/Jasmin Hurley

What’s up, my friends? Welcome back to the #MeetCoolPeople Podcast! This one's a great listen, especially if you’re running a small business or thinking about starting one. I had the chance to sit down with Jasmin Hurley—she’s a corporate attorney, Army veteran, and the founder of her own boutique law firm, JH Legal. If you’ve ever wanted to hear from someone who actually gets what it’s like to build a business from scratch, especially in a smaller or rural town, you’re going to appreciate this conversation. Jasmin shared how her work is all about making legal support accessible to founders in overlooked places and communities, especially veterans and folks in smaller towns. She drops a lot of practical advice that any small business owner will find valuable—no legalese, just clear and useful info for the real world. Here’s what stood out most for me during our chat: 🎯 Key Takeaways: Cover Your Bases Early: Jasmin stressed how common it is for new businesses to skip basic legal steps—like setting up as an LLC, keeping business and personal accounts separate, and having key contracts in place. Going DIY is fine, but there’s real value in getting professional eyes on your set-up before trouble pops up.Diverse Business Certifications Matter: She explained what certifications like minority, veteran, or women-owned business status can do for you. It’s not just about boxes to check—having ownership and control are both key if you want access to the best opportunities, and each certification has its own requirements and strategy.Delegate and Fire Early: One of Jasmin’s big lessons from going solo was learning when to delegate work out and not being afraid to end relationships with vendors if things just aren’t working. Transparency and clear contracts make this a lot less painful.Have a Data Room: It sounds fancy, but it’s basically having all your business paperwork—formation docs, agreements, contracts, IP, the works—digitized and easy to find. You’ll thank yourself the first time you need to pull something quickly.Remember Your Intellectual Property: If you’re creating marketing materials, brand assets, or even just new offerings, you’re making intellectual property. Jasmin reminded us not to overlook protecting the creative side of your business, right from day one. 🔗 Be Sure To Connect with Jasmin: Find her on LinkedIn: https://www.linkedin.com/in/jasminjhurley/Check out her firm’s site: www.jhlegalohio.com Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com.
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Apr 16, 2025 • 26min

MCP074: Solo Lessons From My Entrepreneurial Journey w/ Ely Delaney

Have you ever stopped to think about your journey into entrepreneurship? Where you started, where you’ve been, and the lessons you learned along the way? In this episode of #MeetCoolPeople, I'm sharing a bit about my entrepreneurial journey and the lessons I’ve learned over the years. From kicking off my career in the staging industry for rock and roll concerts (Pre-business) to building a web and graphic design agency, to teaching small business marketing to building a coaching business around email marketing, I share the lessons that I feel I’ve learned at every stage and how they helped me evolve over the years. I talk about how my journey evolved and some pivotal moments that shaped my path. For instance, burnout led me to pivot from web design to teaching and coaching in marketing, showing that sometimes the best moves come from unexpected challenges. Here are a few takeaways from our chat: Systematization is Key: Early lessons in staging concerts taught me the power of precision and repeatable systems. Carrying this forward into business can streamline operations and improve efficiency.Be Ready to Evolve: Business models need evolution. My transition from web design to marketing coaching and eventually to email campaign management illustrates how staying flexible can open new doors.Continuous Learning is Crucial: Throughout my career, continuous learning has been my backbone. Staying curious and educating yourself keeps your skills sharp and relevant.Your Network is Your Net Worth: The connections you make are vital. Networking can lead to clients, mentors, and lifelong friendships. Be intentional about where and with whom you spend your time.Enjoy What You Do: Don't pursue something solely for monetary gain. Passion fuels longevity and success in your career. Thanks for joining me today. I hope you found something valuable, and I’d love to hear from you if this resonated or sparked any thoughts. Let's keep on growing and evolving together! If you're interested in learning more around the new channel, check it out on YouTube at: https://www.youtube.com/@7thFoldProjects Of course, if you want to learn how my team and I can help you convert more of your casual connections into clients, check out our free training at https://ConvertMoreClientsNow.com.
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Apr 9, 2025 • 14min

MCP073: - The Dynamics of Win-Win Connections w/Ely Delaney

Thanks for tuning in to another episode of #MeetCoolPeople. Today, it's just me, Ely Delaney, and I want to talk a bit about the concept of win-win relationships. This is a topic that's close to my heart as it’s what I have always tried to focus on in my business career as I am out there Meeting Cool People. We always hear about "win-win" situations, especially in sales, but I believe it's important to apply this to all relationships. Whether it's in business or personal life, we should strive for value on both sides. It's not just about an even trade; it's about understanding and meeting the unique needs and values of each relationship. Here are some thoughts from this episode: Beyond Referrals: While referrals are a straightforward win-win scenario, they aren't the only way to create valuable relationships. Sometimes, you might not have the right referrals, so find other ways to add value.Eyeballs Matter: Sharing someone's work, whether through an introduction or simply putting them in front of your audience, can be a great way to create value. For instance, hosting guests on this podcast lets me share their expertise with all of you!Open Doors with Introductions: Sometimes the greatest value you can offer is to introduce people to the right contacts. It's about making connections and creating opportunities, even if they aren't immediately beneficial to you.Listen and Support: Often overlooked, just listening to someone can be one of the most valuable gifts. Being there for someone during their tough times is a powerful cornerstone of a true win-win relationship.Add Your Two Cents: When you share someone else's content, don't just share it—add your thoughts. By commenting and showing your perspective, you bring additional value to the conversation. I'd love to hear your feedback and thoughts on today’s episode, or how I can help you in your journey! Connecting with me, Ely Delaney, is just a click away. Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com
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Apr 2, 2025 • 16min

MCP072: Building Better Relationships Through Kindness and Compassion w/ Ely

🎙️  In today's #MeetCoolPeople episode, I took the opportunity to share some personal thoughts with you, focusing on a topic that's really close to my heart - kindness. As an entrepreneur and someone who's dedicated to building genuine connections, kindness, and compassion are not just core values but essential elements for personal and professional growth. During this solo “stream of thought” show, I discussed the importance of kindness and how it can transform both your life and your business. If you’re like me and love having meaningful conversations, you'll understand why kindness should be more than just a nice sentiment – it’s a strategy for success. 🤝 Key Takeaways: Start with Conversations: Genuine interest is key. By having real conversations and showing genuine interest in others, you lay the groundwork for kindness.Active Listening is Powerful: Whether in person or over Zoom, focus on actively listening to others. It can be transformative, allowing deeper connections and understanding.Reach Out Regularly: Don’t just connect when you need something. Regularly checking in on people builds solid, lasting relationships.Be Genuine: Kindness can't be faked. People will see through it, so ensure your actions and words come from a genuine place.And… Smile More: A simple smile can change someone’s day. It's a small gesture that can have a big impact on those around you. Hope these reflections inspire you to incorporate more kindness into your everyday life and business practices. Let me know your thoughts and if these solo episodes resonate with you. 🔗 If you'd like to share your feedback or just say hello, you know where to find me! I’m always happy to connect with fellow entrepreneurs and cool people. Enjoy the rest of your week, and remember to be kind! Also, want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com
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Mar 26, 2025 • 37min

MCP071: Behind the Scenes of Public Adjusting w/ Ron Snouffer

🎙️ You're in for a treat with today's #MeetCoolPeople episode. I had the pleasure of chatting with Ron Snouffer, owner of National Claims Negotiators, a leader in insurance claims consulting services. If you've ever tangled with your insurance company over a claim, you know how much of a headache that can be.  Well, Ron's your go-to in this industry! This interview ended up being like two interviews in one… Ron shared his unique journey, from working with insurance companies to becoming a public adjuster. It all started when he noticed how the insurance business wasn't always about the clients. That realization led him to switch sides and become a fierce advocate for homeowners and property owners, especially during devastating natural events. In our conversation, Ron brought to light some vital nuggets for property owners and those in the entrepreneurial world. His insights into claims adjusting were eye-opening for me and I asked him to share some key points to help us all be better prepared in our lives in case there’s a disaster.  Then, we went in a different direction and talked about entrepreneurship, where I picked his brain on the things that can help entrepreneurs thrive in today’s economy. He shared a few great nuggets about the importance of knowledge, preparation, and strategic growth. 🎯 Our Great mix Of Key Takeaways (both related to insurance & entrepreneurship): Know Your Policy (insurance): Understanding what's in your insurance policy is crucial. Ron highlighted the importance of knowing your deductibles and how they could change depending on events like wind or hail.Document Everything (insurance): Use your smartphone to take pictures and videos of your property inside and out. This simple act can save you tons of headaches when verifying damages with insurance companies.Adaptation is Key (entrepreneurship): Ron emphasized learning and adapting to changes within your industry. As the world evolves, you’ve got to keep your finger on the pulse of the industry or you’ll risk being left behind.Business Growth (entrepreneurship): For entrepreneurs, especially new ones, Ron stressed the importance of systems and processes. Get those in place early o,n and it will help you scale much faster and with less stress.Help and Collaboration (entrepreneurship): the power of collaboration and learning from others will get you where you want to go much faster than trying to go it alone. Joining associations or mentorship programs can provide valuable guidance. Connect with him on LinkedIn here: https://www.linkedin.com/in/ron-snouffer/ If you're curious about how my team and I can help you convert more casual connections into clients, check out the free training at ConvertMoreClientsNow.com!
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Mar 19, 2025 • 30min

MCP070: Creating a Workplace People Actually Want to Be Part Of /w Kim Laughlin

Hey there! I'm excited to bring you this episode of the #MeetCoolPeople podcast, where I had the pleasure of chatting with Kim Laughlin, owner of Cultural Apex Coaching. Kim has a background in HR and is passionate about improving workplace cultures. She believes in creating environments where teams actually love Mondays – yes, you heard that right! Kim shared her journey from being immersed in the world of recruiting to stepping into an HR director role. Her natural curiosity about psychology and understanding people led her from recruiting into HR leadership. From this experience, she learned that company culture and leadership are pivotal in the workplace, not just the salary a job provides. During our discussion, Kim emphasized the importance of having the right team dynamics and how leaders play a huge role in cultivating a positive work culture. She explained how a great workplace isn't just about the work itself, but about the people you share the space with. 📌 Key Takeaways: Company Culture Over Paycheck: Employees today often prioritize a positive work environment over a paycheck. The last few years have shown a significant shift toward valuing company culture more than ever before.Understand Your Team: As leaders, taking the time to understand your team's personalities and learning styles leads to a more harmonious workplace. The onus is on the leader to facilitate this.Empathy in Leadership: Loving your job is important, but liking who you work with is crucial. When leaders understand and empathize with their team, it translates into better collaboration and productivity.Coaching Away the Fear: Leaders often avoid tough conversations due to fear of mishandling them. Kim advises against procrastination and encourages training to handle such situations proactively.Plan for Leadership Gaps: Being prepared for unexpected absences or departures by cross-training team members ensures smoother transitions and continuity in small businesses. 🔗 Connect with Kim: Visit her website at culturalapexcoach.com for more information and to contact her. Curious to know how you can turn more of your connections into clients? Catch my free training at ConvertMoreClientsNow.com.
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Mar 12, 2025 • 39min

MCP069: Micro-niching Your Podcast for Maximum Impact w/Carl Richards

Hey there! You're in for a fun time with today's #MeetCoolPeople episode. I had the pleasure of chatting with my friend Carl Richards, an expert who's got over 25 years of experience on the radio and stage, an international speaker, a podcast host, and so much more. I mean, he's even a TEDx speaker! Carl is the founder and CEO of Podcast Solutions Made Simple, and he knows a thing or two about helping brands elevate their presence with world-class podcasts. We talked about where podcasting has been, where it's going, and how it can be a fantastic platform to share your message. Here Are Our Key Takeaways: The Power of Audio: Carl drove home that audio quality is crucial. Even with all the tools at our disposal, bad audio can be really hard to fix. A good mic makes a big difference!Start Small: You don’t need a fancy studio to get your podcast going. Start with the basics, like a decent USB mic, and build from there as your needs grow.Know Your Why: Understanding the purpose of your podcast is essential. Whether you're in it to have fun or to boost your business, knowing your why will guide your content and investment decisions.Niche Down: Today's podcast landscape allows us to focus on super-specific niches. Finding a smaller, engaged audience can be much more impactful than going broad.Value First: Before thinking about monetization, focus on the value your podcast provides. It's about the connections and community you build along the way. To connect with Carl be sure to check out his website at: https://podcastsolutionsmadesimple.com/ ===== Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com
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Mar 5, 2025 • 12min

MCP068: The One About Gratitude w/Ely Delaney

Hey there! On today's #MeetCoolPeople episode, I shared some thoughts about the power of gratitude and an exercise that I use myself and with clients that set the stage to impact me first thing every day.  I talked about spending quality time with my daughter, the support of my amazing clients, and how grateful I was for the multiple speaking engagements I had just last week. These moments reminded me of why practicing gratitude is important, especially when life feels overwhelming. We explored how acknowledging these positive experiences can uplift our mood and set a productive tone for the day. Key Takeaways: Gratitude Practice: Start your day by writing down five things you're grateful for. This daily exercise can shift your mindset and improve your productivity.The Power of Writing It Down: Writing forces you to visualize and internalize gratitude; it's more effective than just thinking about it.Stretching Your Mind: Some days, identifying five things to be grateful for is tough. This challenge pushes your brain to focus on positivity despite difficulties.Little Things Count: Gratitude isn't only for big events. Appreciating small joys, like having a good mocha or a supportive friend, makes a big difference.Share the Gratitude: If someone is on your gratitude list, reach out and let them know. It reinforces positive connections and can brighten their day as well. I hope you found this episode helpful and inspiring. Give the gratitude exercise a try, and let me know how it affects your daily routine. Looking to strengthen your connections and transform them into lasting relationships? Visit http://followuprockstar.com to see how my team and I can help you convert casual connections into lifelong clients.
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Feb 26, 2025 • 36min

MCP067: Navigating Compliance & Financial Marketing Insights w/ Kalli Fedusenko

Welcome back to another episode of #MeetCoolPeople. Today I had a fantastic conversation with Kalli Fedusenko. Kalli is a digital marketing and brand strategy expert with over ten years of experience in the financial planning industry. In this episode, we talked about how Kalli helps financial advisors elevate their brand and content strategies while navigating the often tricky landscape of compliance. I always love hearing how people got started in their business and Kalli's journey is a good one! She kicked off her career by getting licensed for financial planning. This deep understanding of the industry paved the way for her transition into a marketing role tailored for financial advisors. What I really appreciated is how Kalli emphasizes a strong focus on maintaining compliance, which is the biggest thing I’ve seen hold advisors back, while being creative and strategic to make them shine. Here's what you can expect from our conversation: 🎯 Key Takeaways: Understand Compliance: One of the biggest hurdles for financial advisors is the fear of non-compliance in marketing. Kalli underlines the necessity of using compliant language and making sure to include disclosures in all communications. Things like steering clear of guaranteeing returns and careful wording are crucial. Yet achievable!Leveraging Video: Kalli talked about how advisors can use video effectively without breaching compliance, such as scripting content for pre-approval and being cautious during live recordings. She even brings in partners for more polished video projects.The Importance of Google Business Listings: A simple yet often overlooked strategy for financial advisors is optimizing their Google Business Listings. Updating these listings can greatly enhance visibility and credibility.Relationship Building Through Podcasts: Kalli shared how starting a podcast can be a powerful tool for financial advisors to strengthen relationships with their referral partners such as CPAs and estate attorneys.Set the Stage for Clients: Financial advisors can minimize client anxiety by providing detailed directions and expectations for first meetings. This kind of customer care can help in easing initial interactions. 🔗 Be sure to connect with Kalli on her website https://kallicollective.com/ If you want to know more about how my team and I can help you turn connections into loyal clients, don't forget to watch our free training at ConvertMoreClientsNow.com.
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Feb 19, 2025 • 38min

MCP066: Creating Legacy through Humor and Sarcasm in Entrepreneurship w/ Rob Anspach

Hey everybody! You're going to love today's #MeetCoolPeople episode. I got the chance to hang out with Rob Anspach, known for his sharp wit and sarcastic humor—and we had a blast. Rob started off in 1995 as a carpet cleaner, he transitioned over the years into a marketing consultant and successful author. He's now the mastermind behind Anspach Media, helping businesses build their legacies. Rob is ambitious about assisting entrepreneurs in creating long-lasting success beyond just profits. We talked about his popular 'Rob Versus' book series that offers a comedic take on thwarting scammers, alongside valuable life lessons. With references to geek culture and sci-fi (Stargate especially!), he definitely knows how to keep readers entertained while providing them with real societal insights. ⏬ Takeaways: Books as Legacy: Rob emphasizes that writing a book isn't just about publishing words; it’s about creating a legacy. It should portray your personality and authority in your field.Sarcasm in Marketing: This might surprise you, but Rob uses sarcasm as a strategic tool to connect with like-minded fans and repel those who aren’t a good fit.Real Life, Real Lessons: His journey from running a small-town carpet cleaning business to being an authority in marketing illustrates the power of continually evolving professionally and personally.Connecting Authentically: Rob argues that meaningful connections aren’t about chasing numbers—it's about truly connecting with individuals one-on-one.AI in Writing: While AI can be a part of book writing, Rob stresses the importance of keeping your unique voice intact. Connect with Rob and visit his website at anspachmedia.com as well as check out his books at getrobsbooks.com. If you enjoyed this conversation as much as I did, be sure to connect with Rob! I can promise you it’s never a dull moment!. Looking to better convert your connections into clients? Visit ConvertMoreClientsNow.com for more info!

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