MCP086 Building Trust and Sales Skills via Neurostrategy w/Jake Stahl

On this episode of the #MeetCoolPeople Podcast, I sat down with Jake Stahl, creator of Neurostrategy and CEO of Orchestraight. Jake brings a rare mix of deep psychology knowledge and practical business experience, which made this a super insightful conversation for anyone serious about better sales and communication.

We got right into Jake’s background. He’s spent decades training and studying how real conversations work. His philosophy is that while everyone wants to think we're unique, most of us share basic patterns in how we process information, communicate, and make decisions. That realization shaped his approach to both sales training and the software platform he created.

We talked a lot about Orchestraight, Jake’s SaaS product that’s built around his Neurostrategy framework. He explained that it helps solopreneurs and small teams clarify their message, nail their value proposition, and improve business conversations. It’s interesting to hear how many folks use his tool, from realtors to ghostwriters, to write bios, role play calls, and even communicate more effectively with investors.

Some of my favorite insights came when Jake shared his philosophy around sales: selling without selling. For follow-ups, he suggests sending prospects something of genuine value, like a useful article or book recommendation, instead of a “Just checking in” nudge. That “give-first” approach keeps you top of mind without coming off as pushy.

A few quick takeaways:

• First impressions on your headshot matter. Real smiles, posture, and authenticity build trust fast.
• Being one minute late to a call sends a strong negative signal, even if no one calls it out.
• If you drop a generic “book a time here” calendar link, it can sound lazy. Framing it as “Would it make sense to talk live?” increases your odds of a real connection.
• Most of sales is about perception, breaking prospect conditioning, and understanding our shared “coding” as humans.

Want to connect with Jake? Connect on LinkedIn at https://www.linkedin.com/in/jakestahl/ or visit http://www.orchestraight.com for more info about his platform and training.

Big thanks to Jake for a candid, tactical, and psychology-rich conversation!

----

Want to see how my team and I can help you convert more casual connections into clients? Grab my FREE 8-part audio mini-course at ConvertMoreClientsNow.com/fum and discover the step-by-step flow I help clients with in their email follow up machine!