The Future of In-House Creative Leadership

Giorgio Giussani is the ex Creative Director at Rovio, whose innovative spirit has brightened some of the world's favourite brands, including LEGO, Candy Crush, and Angry Birds, and a member of the Inside Out® Community. With 20 years in the creative field, Giorgio's not just about ideas; he's a storytelling maestro, weaving inclusivity and human insight into campaigns that speak to all. A passionate advocate for Diversity & Inclusion, Giorgio champions a leadership style that's both daring and serving, powered by the conviction that kindness fuels growth and high-performing teams. When he's not redefining creativity, Giorgio loves exploring the world, having visited 97 countries and counting! --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Kevin Frank is one of our Inside Out® Community Advisors and now an independent creative leader. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign’s 40 over 40 list. Prior to Linkedin, he was a Creative Director at Apple and held creative positions in agencies, including being the first copywriter at Venables, Bell and Partners. Kevin has shared his thoughts on creative leadership in forums including Muse By Clio, Advertising Age, and Real Creative Leadership, and his work has been recognised by every major awards show, including Cannes Lions, The One Show, D&AD, Communication Arts, and the Effies. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Graham Daldry was the founder of Specsavers Creative, which became one of the UK’s largest and best known in-house agencies under his leadership. He was also the inventor of ’Should’ve gone to Specsavers’, and as Creative Director was responsible for all Specsavers advertising from 1999 to 2020. Unsurprisingly, he believes strongly in the power of well crafted words, whether in the form of a traditional line or, as is currently often the case, in the brand name itself. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Matt Richmond is the Global Creative Director at Avon and a member of the Inside Out® Community. With over 25-years experience Matt has been leading top-tier creative teams and crafting purposeful brand transformations that win awards and capture hearts. From advertising and brand design to digital content, he's done it all. Now he is on a quest to redefine Avon's global brand presence. Previously Matt was at Boden, and John Lewis where he pioneered their ANYDAY brand. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here: https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam, and London. The idea she is most proud of is Dove’s Campaign for Real Beauty — a reflection of the insightful, culture-shaping work for which she is renowned. Her creative acumen has won her accolades from every coveted show in the UK and internationally. Rae is judging our 2024 Inside Out Awards. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Paul Collins is the Global Creative Director at Bang & Olufsen, a member of the Inside Out® Community and a Judge for our 2024 awards. Paul heads up their in-house creative team and is responsible for the brand and all creative output Globally. Paul likes to make waves, creating work that has cultural impact. He does this by working with brave people willing to take risks and defy mediocrity by working at the intersection between storytelling and services. His work landed Åkestam.Holst third-best interactive agency in the World via The Gunn Report - where one living US President tweeted about his work. In his spare time, Paul is a regular keynote speaker and an ardent biohacker - where he is still trying to figure out how the chip implant in his hand can help him live a life without credit cards and keys. --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Matthew O Brien is the Executive Creative Director over at Three Mobile and a member of the Inside Out® Community. A multi-award winning Creative, Executive Creative Director and Creative Leader. Matt has had a varied career working agency side at Iris and VCCP, he took the in-house role at Three over three years ago and in this conversation we talk about the team’s transformation journey and how building relationships are at the core of his success.   --- In our 2024 report we outlined why I believe we are in the beginnings of a fourth wave of in-housing creativity. Download the report for FREE here https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form

Welcome to The Future of In-House Creative Leadership, a podcast brought to you by the Inside Out® Community – the professional home for in-house creative leaders across the UK and EMEA. I’m Emma Sexton, the founder of Inside Out® which is the world’s first independent community for ambitious in-house creative leaders. Our only agenda? to get our members into the highest levels of influence and persuasion within their brands. I won’t be the first person to tell you that design and creativity should be at board level. It’s a topic which has come up continually, yet never seems to gain lasting traction. But I might be one of the very few people to tell you that the shifts currently taking place in business, brand and technology will move in-house creative leaders into a prime position to successfully operate at board level, once and for all. The world has shifted tectonically. Businesses now compete on a global stage, and with that, brand is now their only differentiator – a sum of emotions from every customer interaction. How do we create emotions? With design and creativity. So, who is going to be the guardian of that creativity? It really can only be an in-house creative leader.  So join me as I speak to our community members, award winners, advisors and industry experts on how we can elevate the role of in-house creativity to the highest levels of business – the C-Suite. ------- Download our full report on the Future of In-House Creative Leadership for FREE here > https://theinsideout.community/resources/the-future-of-in-house-creative-leadership/#resource-form ------ To find out more about the Inside Out Community and our membership and awards programs head to www.theinsideout.community // Follow our LinkedIn page for regular updates – https://www.linkedin.com/company/insideoutcommunity//