AWS Executive Insights

Amazon Web Services
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Dec 12, 2023 • 26min

#154: Elevate Your Marketing Strategies with AI: Joan Jenkins, CMO of Blueshift

In this episode, Miriam McLemore, AWS Enterprise Strategist, sits down with Joan Jenkins, Chief Marketing Officer of Blueshift, to delve into how Blueshift is empowering marketers with cutting-edge AI technology. From personalized customer experiences to strategic automation, Joan shares valuable insights into the pivotal role of data and AI in shaping the future of marketing, and offers personal advice for new and tenured CMOs alike.
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Dec 7, 2023 • 25min

#153: Empowering SMBs to Combat the Climate Crisis

In this episode, we explore the intersection of sustainability and technology with guests Elisa Moscolin and George Sandilands from Sage Earth. Elisa and George share their personal motivations for dedicating their careers to sustainability and discuss how Sage Earth's digital solutions simplify carbon footprint measurement for small and medium businesses. The conversation highlights the challenges SMBs face in operationalizing sustainability, and how technology, including AI, can advance their sustainability goals ethically.
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Nov 21, 2023 • 24min

#152: CISO or CSO? Which Role Defines Today’s Security Leaders Best?

In today’s episode, we welcome Darren Kane, Chief Security Officer at Australia's National Broadband Network to share his thoughts on the evolving role of security in the C-suite. Join us as Darren sits down with Clarke Rodgers, Director of AWS Enterprise Strategy to discuss the differences between the CISO and CSO roles and why “dropping the I” may be the next step in the evolution of security leadership.
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Nov 9, 2023 • 29min

#151: Navigating the Future of AI-Driven Marketing with Melissa Sargeant, CMO of AlphaSense

In this episode, AWS Enterprise Strategist Miriam McLemore joins Melissa Sargeant, the Chief Marketing Officer of AlphaSense, to dive deep into the world of marketing and AI. Melissa shares her journey and the pivotal role she plays in transforming AlphaSense's marketing strategy to meet the demands of the rapidly evolving market intelligence platform. They discuss the challenges of scaling marketing operations, the importance of personalization and trust in AI-driven technology, and the unique culture of constant learning that drives AlphaSense's success.
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Nov 7, 2023 • 25min

#150: Listening, Adaptability, Empathy: Leading an Organizational Transformation with Sanjay Brahmawar, CEO of Software AG

In this episode, Tanuja Randery, Managing Director of AWS for Europe, Middle East, and Africa, is joined by Sanjay Brahmawar, CEO of Software AG, who shares his experiences, leadership style, and lessons learned while leading a successful organizational transformation. Discover how Software AG is embracing generative AI to solve real-world industry challenges, and the steps taken to empower diverse teams for customer-centric success.
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Oct 31, 2023 • 26min

#149: How to Position Your Organization for the Future by Building a More Resilient Business

AWS Enterprise Strategists discuss fostering resilience and innovation through clear purpose, shared tenets, and diversity. They emphasize the importance of communication, agility, and creating a culture of innovation. The podcast also explores empowering organizations, leveraging technology like cloud computing, and the benefits of using AWS for executive responsibilities. Additionally, it highlights the challenges of disrupting an industry and achieving alignment within the leadership team.
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Oct 17, 2023 • 24min

#148: 8 Proven Practices for Developing a Multicloud Strategy

Multicloud -- or using more than one cloud service provider simultaneously across an organization -- is a topic surrounded by myths and confusion. In this episode, Enterprise Strategist Tom Godden covers eight practices for engaging a multicloud strategy, including identifying when it does and does not make sense, developing a clear strategy, and prioritizing security. Read the original blog post: https://aws.amazon.com/blogs/enterprise-strategy/proven-practices-for-developing-a-multicloud-strategy/ Gregor Hohpe's article Multicloud: From Buzzword to Decision Model: https://architectelevator.com/cloud/multi-cloud-decision-model/ AWS Solutions for Hybrid and Multicloud: https://aws.amazon.com/hybrid-multicloud/
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Oct 10, 2023 • 20min

#147: Gen AI is the Answer: What Was the Question?

Join AWS Enterprise Strategists Tom Godden, Phil Le-Brun, and Miriam McLemore, as they discuss how generative AI is not just a buzzword but a game-changing technology on par with historical innovations like the printing press and electricity. They emphasize the importance of strong data foundations and responsible AI practices, urging leaders to harness the power of generative AI for value-driven outcomes. Learn how generative AI can enhance customer operations, sales, marketing, R&D, and software development, and discover how to navigate the journey of transformation with your entire organization.Watch on AWS Executive Insights
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Oct 3, 2023 • 25min

#146: Practical Sustainability: Going Beyond Buzzwords

How can executive leaders think strategically about their organization's sustainability efforts? Join AWS Enterprise Strategist Tom Soderstrom, Infosys Knowledge Institute Chief Learner and Sharer Jeff Kavanaugh, and Principal Specialist of Machine Learning at AWS Ilan Gleiser as they delve into practical advice for exploring renewable energy sources and offsetting carbon emissions. They emphasize the importance of a systems-thinking approach and the role of technology, such as AI/ML, in driving sustainability efforts. The episode also touches on real-world examples of positive impact on both business and the environment, such as circular economy initiatives, and includes advice for calculating impact metrics.
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Sep 26, 2023 • 24min

#145: Mission-Driven Digital Transformation with Leigh Tavaziva, Group COO at BBC

Leigh Tavaziva, Group COO at BBC, talks about the organization's digital transformation plan, diversity and inclusion initiatives, gender balance commitment, and embrace of generative AI. They discuss leadership, culture, and the future of media.

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