

[Un]Churned – The No. 1 Podcast for Customer Retention
Gainsight
Retention is the new growth & AI is rewriting the rules. Hosted by Josh Schachter, SVP of Atlas at Gainsight, [Un]Churned—the No. 1 podcast for retention and Customer Success leaders—features real talk with the sharpest minds in the Customer Success space. We dig into how teams are scaling smarter, activating AI agents, and redesigning the customer journey for lasting impact.
If you're experimenting with automation, questioning the traditional post-sales model, or trying to drive more value with less headcount, you're in the right place. AI won’t fix churn, but these conversations might.
If you're experimenting with automation, questioning the traditional post-sales model, or trying to drive more value with less headcount, you're in the right place. AI won’t fix churn, but these conversations might.
Episodes
Mentioned books

Feb 21, 2024 • 43min
Dissecting the Synergy Between Customer Success & Account Management ft. Zoe Marshall (Arbor)
Jon, Josh, and our guest Zoe Marshall, Head of Account Management at Arbor dissect the challenges of scale, the art of customer success in the account management landscape, and the promise of EdTech while sharing some light-hearted moments discussing British royalty trivia.
Timestamps
0:00 - Preview
0:58 - Intros & BS
4:40 - Arbor Education
8:45 - Zoe's Journey from Education to EdTech
13:19 - Transforming Education System with Tech
16:35 - Ensuring Product Adoption
22:37 - Account Management isn't easy
23:50 - Building a Discrete Customer Success Team
27:07 - The Cost of Neglecting Customer Success
30:30 - Distributing Team Functions Amid Growth Challenges
33:45 - Before you build a CS Team
35:00 - Account management team may lose customer contact
37:42 - Closing
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/H6mnKkpU2lI?feature=shared
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Zoe Marshall: https://www.linkedin.com/in/zoe-marshall-54274261/
Arbor Education: https://arbor-education.com/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter
👉 Check out the most loved episodes
Who Wins the Tug-of-War, Team Customer Success or Team Sales? ft. Hamish Stephenson ( Selr.io)
How to Keep Customers from Churning When Renewal Budgets Are Tight ft. Gillian Heltai, CCO (Lattice)
CS [Un]churned: Do We Really Need QBRs With Every Customer?
Transitioning Into a Customer Success Role: The Before and After ft. Julie Raeder (CSM, Dooly)
👉 Past guests on The Unchurned Podcast include Nick Mehta (GainSight), Mike Molinet (Branch), Edward Chiu (Catalyst), Kristi Faltorusso (Client Success), and customer success leaders and CCOs from top companies like Cloudflare, Google, Totango, Zoura, Workday, Zendesk, Braze, BMC Software, Monday.com, and best-selling authors like Geoffrey Moore and Kelly Leonard.
________________
Keywords:
account management, account management best practices, account management skills, strategic account management, account management tips, key account management best practices, How to keep your customers happy, customer success manager, customer support, customer success management,customer success manager role
#updateai #customersuccess #saas #business
______________________
UpdateAI presents Unchurned
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Feb 14, 2024 • 47min
Influencing Customers and Organizational Dynamics ft. Jess Cohen (UpdateAI)
#updateai #customersuccess #saas #business
Jess Cohen, Head of CS and Community at UpdateAI, joins the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter. The conversation touches on topics ranging from the complexities of working in customer success and the importance of guiding clients without giving them answers, to using emojis in Slack communication, with moments of lighthearted banter and insightful exchanges throughout.
Timestamps
0:00 - Preview
1:10 - Kristi's new podcast - She's So Suite
3:46 - Meet Jess Cohen
4:31 - Jess wanted to become an astronaut!
6:10 - Learning the purpose of life
7:09 - Jon learns about stars and space from TikTok
10:28 - Kristi's training for a marathon
11:15 - CSMs influence customer behavior
11:55 -Not all who wander are lost
16:15 - You'll love the CCO Club workshop in Boston
21:35 - Should you voice your opinions?
26:38 - Influencing customer behavior change
31:42 - Breaking into CS
32:10 - Jon can't decode Slack emojis
34:42 - Kristi hates Slack
35:50 - Slack as a productivity tool [Slack + CS = Magic]
40:22 - Front-facing adoptive engineer
42:30 - What does success look like as a CSM for Jess?
44:40 - Josh loves structure
46:15 - Wrapping up
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Jess Cohen: https://www.linkedin.com/in/jessicalaurencohen/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter
👉 Check out the most loved episodes
Who Wins the Tug-of-War, Team Customer Success or Team Sales? ft. Hamish Stephenson ( Selr.io)
How to Keep Customers from Churning When Renewal Budgets Are Tight ft. Gillian Heltai, CCO (Lattice)
CS [Un]churned: Do We Really Need QBRs With Every Customer?
Transitioning Into a Customer Success Role: The Before and After ft. Julie Raeder (CSM, Dooly)
👉 Past guests on The Unchurned Podcast include Nick Mehta (GainSight), Mike Molinet (Branch), Edward Chiu (Catalyst), Kristi Faltorusso (Client Success), and customer success leaders and CCOs from top companies like Cloudflare, Google, Totango, Zoura, Workday, Zendesk, Braze, BMC Software, Monday.com, and best-selling authors like Geoffrey Moore and Kelly Leonard.
________________
Keywords:
How to keep your customers happy
customer success manager
customer support
Customer Success Manager role
customer success engineer
______________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.

Feb 7, 2024 • 51min
Is Consistent Segmentation the Key To Customer Success? ft. Ryan Seams (Assembly AI)
#updateai #customersuccess #saas #business
Ryan Seams, Head of Customer Success at Assembly AI joins the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter to discuss why you need to meet customers where they are at, the importance of having a consistent customer segmentation across teams and much more.
Timestamps
0:00 - Preview
1:01 - Meet our hosts
1:48 - Meet Ryan Seams
4:50 - Dissecting the title - "Head of Customer Success"
6:06 - Ryan's Wall of "You Are Here" Starbucks mugs
15:01 - What does Assembly AI do?
18:50 - The hunger to embrace chaos for growth
22:33 - CSMs as strategic partners to drive value
25:31 - How to avoid customer success from becoming customer support?
26:46 - Meet your customers where they are at
32:55 - Allocating time on the tasks that matter
37:20 - Customer success needs different skills at different organizations
40:45 - Importance of using consistent customer segmentation in your organizations
43:00 - AI's indeterminacy challenges customer success
45:05 - Learning & contributing to CS
47:45 - Closing
___________________________
👉 Follow the podcast
Youtube: https://youtu.be/JprAz-o-dWk
Apple Podcast: https://apple.co/3dfWXmD
Spotify: https://spoti.fi/3KD3Ehl
👉 Connect with the guest
Ryan Seams: https://www.linkedin.com/in/ryanseams/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter
________________
Unchurned is presented by UpdateAI
About UpdateAI
At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.
___________________
Keywords:
customer segmentation
customer loyalty
b2b customer segmentation
customer churn
customer profiling
behavioral segmentation
how to use customer segmentation
demographic segmentation
customer analytics
customer segmentation analytics
types of customer segmentation
how to do customer segmentation
customer segmentation marketing
what is customer segmentation
customer segmentation with a.i
customer segmentation meaning
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Jan 31, 2024 • 46min
Are CSMs with Experience Not as Good as Those with Expertise? ft. Szuyin Leow (Transcend)
#updateai #customersuccess #saas #business
Szuyin Leow, VP of Customer Experience at Transcend joins the hosts Kristi Faltorusso, Jon Johnson & Josh Schachter. They discuss the importance of hiring subject matter experts in customer success and the impact of personal experiences on professional development.
Timestamps
0:00 - Preview
0:36 - BS & Intros
4:04 - Meet Szuyin
6:08 - Need for GDPR rules
8:25 - Kristi is not friends with Josh
8:55 - CS & CS tool stack at Transcend
13:51 - Hiring a CSM for renewals
17:45 - Kristi is insecure about not having a consulting background
25:41 - Pick a leader, not a job
26:54 - Identifying superpowers
28:50 - You don't need a CS background
32:10 - Szuyin's husband is a YouTuber.
34:00 - Personalizing interactions beyond the monkey sphere 43:15 - Simplifying customer experience
___________________________
👉 Connect with the guest
Szuyin Leow: https://www.linkedin.com/in/szuyinleow/
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter
________________
Keywords:
How to keep your customers happy
customer success manager
customer support
customer success management
Customer Success Manager role
hiring tips for customer success
steps in hiring a customer success manager
consulting and customer success
experience versus expertise

Jan 24, 2024 • 37min
The Non-Chaotic Way of Onboarding Customers for Success ft. Paul Holder (OnRamp)
Paul Holder, CEO of OnRamp, joins the hosts Kristi Faltorusso, Mickey Powell, Jon Johnson & Josh Schachter.
They discuss how OnRamp is designed to streamline the onboarding process for customers.
The conversation covers the shift from viewing customer success as a cost center to recognizing its role in driving growth and revenue.
From Paul's experience at Troops to his transition to co-founder, this episode explores the importance of putting the customer at the center of every business decision.
Timestamps
0:00 - Preview
1:07 - Welcome to The Pantless Podcast
2:43 - Meet our hosts
4:58 - Bid Adieu Mickey!
9:42 - Josh & Kristi argue about the right way to introduce guests
11:30 - Meet Paul Holder
12:22 - The onboarding tool stack can be chaotic
16:41 - OnRamp is not just another onboarding platform
20:14 - Leading the CS Team at Troops
22:53 - Jon takes center stage
23:39 - How can CSMs ensure growth & retention
25:55 - Kristi is ambitious
26:38 - Practicing customer obsession
30:18 - How can CSMs become irreplaceable?
32:28 - Transitioning as a Co-Founder
34:39 - Banter & Closing
👉 Connect with hosts
Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/
Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/
Josh Schachter: https://www.linkedin.com/in/jschachter/
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

Jan 17, 2024 • 52min
AI Automation for Scaled Customer Success ft. Bethany Stachenfeld (Sendspark)
Send Kristi, Jon, Mickey & Josh a message - https://www.speakpipe.com/UnchurnedPodcastWatch the banter on YouTube - https://youtu.be/Y8B6do0iadoTired of answering the same customer queries over and over again? How about cloning yourself? Let's hear from our guest, Bethany Stachenfeld, Co-founder & CEO of Sendspark, about scaling personal touch with AI. Timestamps0:00 - Preview & BS3:13 - Meet our Guest4:23 - Sendspark6:50 - Personal touch at scale with AI 14:01 - Drive behavior change - 3x engagement on your emails with video23:41 - Future of AI Automation25:25 - Adapt or Die29:15 - check out 30:20 - CS over Sales? 36:03 - Leading a startup37:50 - Let's wish Bethany a happy birthday Sendspark is a platform that helps Customer Success (CS) and sales teams connect with customers using AI-personalized videos at scale👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

Jan 10, 2024 • 51min
The Reality of Career Growth: Everyone Does CS ft. Ejieme Eromosele (Success In Black, Quiq)
As the GM, of EMEA at Quiq, Ejieme, our guest on this episode leads the growth and expansion, while also serving as the executive sponsor of the culture committee. She is also the founder of Success in Black, an award-winning platform to advance diversity, equity, and inclusion in customer success. She is also an active angel investor and advisor to various pre-seed and seed-stage companies across different sectors. Timestamps0:00 - Preview1:43 - Jon goofs up intros5:14 - Meet our guest7:25 - We didn't meet at Pulse8:50 - Ejieme shares about Success In Black15:26 - Sign up for Success in Black18:50 - Ejieme shares insights about Quiq23:29 - Kristi is launching a new show24:10 - Ejieme's career in consulting26:47 - Customer experience in the NY Times29:12 - Stepping into the role of VP of CS with no CS background30:19 - Building a CS Team at Snaps & addressing challenges35:58 - Merger of Snaps with Quiq39:45 - How being in CS has turned out to be valuable for Ejieme's role as a GM46:45 - Challenges of being a GM with a CS background48:05 - Ejieme's plans for the futureConnect with Ejieme: https://www.linkedin.com/in/ejieme/details/experience/Sign up for Success In Black: https://www.successinblack.co/👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

Dec 20, 2023 • 49min
Will 2024 Mark the End of Generalist CSM Roles?
We are heading in 2024! In this episode, our hosts Josh Schachter, Kristi Faltorusso, Jon Johnson & Mickey Powell debate whether there will be a decline in the role of the generalist Customer Success Manager (CSM) in 2024. 00:00 - Preview & Intro01:08 - Jon is sensitive about his music08:16 - Everyone shares their lows and highs of 202320:50 - Kristi & Jon predict the decline of generalist CSMs, Mickey disagrees Merry Christmas & a Happy New Year! Send Kristi, Jon, Mickey & Josh a message - https://www.speakpipe.com/UnchurnedPodcastWatch the banter on YouTube - https://youtu.be/jHrl8ZBNhyIJoin our upcoming FREE Pranayama Sessions for the CS community by signing up here: https://lu.ma/updateai_breathwork👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

Dec 13, 2023 • 46min
Supercharge Revenue Growth By Automating Renewals ft. Mathew Cagney (Renewtrak)
Send Kristi, Jon, Mickey & Josh a message - https://www.speakpipe.com/UnchurnedPodcastWatch the banter on YouTube - https://youtu.be/f21ShT6YZA0?feature=sharedJoin our upcoming FREE Pranayama Sessions for the CS community by signing up here: https://lu.ma/updateai_breathworkWouldn't life become a breeze if renewals could be automated?Well, Renewtrak does just that! Mathew Cagney joins Kristi Faltorusso, Jon Johnson & Josh Schachter and they discuss- Focusing on renewals - How Renewtrak works- What's up with renewals?- Justifying revenues- Predicting the likelihood of churn- Integrating Renewtrak with other systems- Birth of Renewtrak- The CS team at Renewtrak Connect with Mathew: https://www.linkedin.com/in/mathewcagney/Checkout Renewtrak: https://www.renewtrak.com/👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

Dec 6, 2023 • 46min
Embracing Customer Success Enablement ft. Eric Kingsbury (Founder, Retain Solutions)
Send Kristi, Jon, Mickey & Josh a message - https://www.speakpipe.com/UnchurnedPodcastWatch the banter on YouTube - https://youtu.be/N22Id931Tb4Join our upcoming FREE Pranayama Sessions for the CS community by signing up here: https://lu.ma/updateai_breathworkThe role of the customer success team evolves at each stage of the startup. Eric Kingsbury, Founder of Retain Solutions, the go-to consultant in the Customer Success Enablement space joins Kristi Faltorusso, Jon Johnson & Mickey Powell to discuss the evolving landscape of customer success roles in various stages of company growth.0:00 - Preview 1:10 - Jon was a cheerleader5:10 - Meet our hosts & guest9:35 - Eric's path to CS Enablement14:35 - Eric's experience applying for a job at Heap16:16 - Transitioning as a consultant21:00 - Getting started with CS Enablement24:50 - Why aren't companies deploying CS Enablement28:32 - Eric's learning curve as a CS Enablement consultant32:27 - Enabling CS for different stages during the startup journey40:00 - Living the solopreneur life42:20 - Closure 👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams. 👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/ 👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter