Inside Google Ads with Jyll Saskin Gales

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.Then, Riley asks on TikTok about feed-only Performance Max campaigns, a strategy some advertisers have experimented with. Jyll shares her honest views on this approach, emphasizing the importance of adopting strategies with longevity.Lastly, Writing4you on TikTok has a B2B service agency and asks about Performance Max vs Search campaigns for their business. Jyll's advice here is particularly relevant for businesses focused on generating leads.Through answering listener questions, Jyll provides in-depth advice on aligning campaign strategies with business goals. This episode is a must-listen for anyone looking to make informed decisions about Google Ads Performance Max campaigns, from experienced marketers to those just starting out. Stay tuned weekly for more expert advice from Jyll Saskin Gales.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Inside Google Ads courseLet an ex-Googler show you how to make Google Ads work for your business. With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons. It’s all about how to work with, not against the platform to get the best out of it. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode5Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Jyll Saskin Gales, an expert in Conversion Tracking in Google Ads, discusses the preferred method for Conversion Tracking: Google Analytics 4 or Google Tag Manager. She also explores strategies for tracking conversions on third-party systems and addresses discrepancies in tracking data. Gain valuable insights and practical solutions to enhance your Google Ads proficiency.

Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location, and explore tools like Google Analytics and Location Reports to troubleshoot the issue.Felix's question delves into structuring ad accounts for businesses with multiple locations. Jyll provides various strategies for handling multiple locations, depending on the unique context of your business.The episode concludes with Justminu on TikTok seeking advice on the optimal location radius for a physical business. Jyll shares the power of radius targeting in Google Ads' advanced settings, and how to tailor your radius based on the nature of your business.Discover why your Google Ads might be appearing in unexpected locations, and learn the complexities of location settings with Jyll Saskin Gales. Whether you're an experienced PPC specialist or just starting out with Google Ads, Jyll offers practical solutions with real-life examples to enhance your Google Ads performance.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads coachingIf you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode3Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Marketing coach Jyll Saskin Gales delves into Google Ads targeting, covering custom segments, display ad placements on specific websites, and search campaign audience observations. Learn how to optimize targeting strategies for better results.

Discover expert insights on Google Ads bidding strategies, including the benefits of Maximize Conversions over manual CPC bidding. Learn about the evolving dynamics of Phrase Match keywords and the effectiveness of Target ROAS with a low budget. Unravel myths and gain actionable advice for optimizing your Google Ads campaigns.