Inside Google Ads with Jyll Saskin Gales

Expert Jyll Saskin Gales shares tips on Google Ads certifications and landing a job in PPC. Topics include certification sequence, career paths, pricing strategies, and client acquisition. Learn how to kickstart your Google Ads career with actionable advice from the podcast.

Jyll Saskin Gales shakes up her podcast format with a Reddit-inspired Q&A session on essential PPC topics. From conquering competitor searches to unraveling budget mysteries, the episode covers key strategies for maximizing performance. Tune in for insightful tips on Quality Score, bid strategies, and the future of Remarketing Ads.

In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.Listen in as Jyll answers questions from:Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?A YouTube user who wonders why pinning a headline lowers Ad Strength.James Talbot on TikTok: Does Quality Score refer to relevance to the search?Jyll explains that Ad Strength is a good practice indicator, but Quality Score, based on actual performance, is more important. She breaks down the three components of Quality Score and reveals which Google Ads score you should ignore altogether.Plus, there’s a new segment! In the “Insider Challenge,” Jyll presents a real-life Google Ads problem for you to solve. Can you improve a campaign with an average Quality Score?You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads for BeginnersIf you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode11Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.Listen in as Jyll helps:Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about itAnother question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and how to identify the culprit)Plus, Jyll launches a brand new segment - the Insider Challenge! Share your answer with Jyll for a chance to be featured in a future episode.Ready to solve your Google Ads mysteries and get more out of your campaigns? Tune in and follow Inside Google Ads! You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads Account AuditIf you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode10 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares the strategy behind creating and applying combined segments using AND, OR, and NOT logic for ultra-specific targeting. She shares her personal experience using custom segments for targeting potential clients on YouTube, showcasing the power of precise audience targeting.Lastly, Jaro Atry's question addresses a critical challenge: "How did you navigate Google's restrictions on personalized advertising for sensitive topics?" Jyll introduces the concept of "non-linear targeting" as a creative solution to comply with Google's strict personalized advertising policies while effectively reaching your target audience. She emphasizes the importance of ad content and the strategic assembly of custom segments to navigate around restrictions related to religion, politics, and other sensitive areas.Whether you're looking to refine your targeting approach, navigate Google's advertising policies, or simply gain deeper insights into Google Ads' capabilities, Episode 9 of Inside Google Ads is packed with invaluable strategies, tips, and real-world examples. Join Jyll Saskin Gales for another informative episode that promises to enhance your Google Ads effectiveness and help you achieve your marketing goals.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Inside Google Ads courseLet an ex-Googler show you how to make Google Ads work for your business. With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons. It’s all about how to work with, not against the platform to get the best out of it. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode9Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Expert Jyll Saskin Gales discusses using Google Ads Keyword Planner tool for estimating CPC, competitor targeting strategies, and differentiating between Keyword Planner, Performance Planner, and Reach Planner. Packed with actionable tips for strategic campaign planning and analysis.

Jyll Saskin Gales, an expert in Google Ads campaigns and budget optimization, shares valuable advice on managing campaigns with budget constraints, determining the right ad budget, and handling high CPCs in competitive niches. She explores strategies like narrowing targeting options, adjusting bid strategies, utilizing Keyword Planner, audience targeting, video campaigns, and remarketing for effective budget planning.

In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete solutions.The episode kicks off with an anonymous listener's problem concerning spam responses to a renovation company's Google Ads. Jyll clarifies that what appears as spam are actually real people responding based on the targeted keywords, albeit with intentions contrary to the advertiser's. She suggests a variety of fixes to prevent such mismatches.Next, the conversation shifts to another listener, Bex, who notices a dip in lead quality despite stable ad performance metrics. Jyll introduces her "Troubleshooting 3" as the first places to investigate for potential causes.Jyll continues with a question from Sahib about the efficacy of lead form assets, providing an honest take on their performance and suitability. While acknowledging their potential, she leans towards driving traffic to a well-optimized landing page for better lead quality and conversion rates.Throughout the episode, Jyll reinforces the value of Offline Conversion Tracking as a pivotal tool for lead gen success in Google Ads. She encourages listeners to either develop expertise in OCT or engage a professional to implement it, highlighting its critical role in distinguishing high-quality leads from poor ones.For businesses and marketers looking to enhance their lead generation efforts, this episode serves as an essential guide, packed with actionable insights and practical advice.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads Account AuditIf you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode6 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.Then, Riley asks on TikTok about feed-only Performance Max campaigns, a strategy some advertisers have experimented with. Jyll shares her honest views on this approach, emphasizing the importance of adopting strategies with longevity.Lastly, Writing4you on TikTok has a B2B service agency and asks about Performance Max vs Search campaigns for their business. Jyll's advice here is particularly relevant for businesses focused on generating leads.Through answering listener questions, Jyll provides in-depth advice on aligning campaign strategies with business goals. This episode is a must-listen for anyone looking to make informed decisions about Google Ads Performance Max campaigns, from experienced marketers to those just starting out. Stay tuned weekly for more expert advice from Jyll Saskin Gales.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Inside Google Ads courseLet an ex-Googler show you how to make Google Ads work for your business. With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons. It’s all about how to work with, not against the platform to get the best out of it. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode5Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Jyll Saskin Gales, an expert in Conversion Tracking in Google Ads, discusses the preferred method for Conversion Tracking: Google Analytics 4 or Google Tag Manager. She also explores strategies for tracking conversions on third-party systems and addresses discrepancies in tracking data. Gain valuable insights and practical solutions to enhance your Google Ads proficiency.