Inside Google Ads with Jyll Saskin Gales

Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location, and explore tools like Google Analytics and Location Reports to troubleshoot the issue.Felix's question delves into structuring ad accounts for businesses with multiple locations. Jyll provides various strategies for handling multiple locations, depending on the unique context of your business.The episode concludes with Justminu on TikTok seeking advice on the optimal location radius for a physical business. Jyll shares the power of radius targeting in Google Ads' advanced settings, and how to tailor your radius based on the nature of your business.Discover why your Google Ads might be appearing in unexpected locations, and learn the complexities of location settings with Jyll Saskin Gales. Whether you're an experienced PPC specialist or just starting out with Google Ads, Jyll offers practical solutions with real-life examples to enhance your Google Ads performance.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  Google Ads coachingIf you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode3Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro

Marketing coach Jyll Saskin Gales delves into Google Ads targeting, covering custom segments, display ad placements on specific websites, and search campaign audience observations. Learn how to optimize targeting strategies for better results.

Discover expert insights on Google Ads bidding strategies, including the benefits of Maximize Conversions over manual CPC bidding. Learn about the evolving dynamics of Phrase Match keywords and the effectiveness of Target ROAS with a low budget. Unravel myths and gain actionable advice for optimizing your Google Ads campaigns.