If/Then

Jonathan Levav, Professor of marketing at Stanford Graduate School of Business, discusses his study on remote work and creativity. In-person brainstorming generated 15 to 20% more ideas compared to Zoom. Remote work may be the new normal, but we should consider the drawbacks for maintaining our creative edge. Managers should select 'in-office' days based on tasks that require collaboration and brainstorming.

Deborah H. Gruenfeld, a professor of organizational behavior, discusses the primal forces that drive our behavior and the formation of hierarchies. She emphasizes the need to understand these animal forces to modify existing power structures. The podcast explores strategies for overcoming power imbalances in the workplace and highlights the influence of power on self-regulation and behavior.

How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems?On If/Then, experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cutting-edge insights that will help you manage better, lead more confidently, and understand pressing issues affecting our lives.Join GSB senior editor and host Kevin Cool as we hear about the latest research in technology, economics, marketing, politics, and several other areas that intersect with business. Season One drops with two episodes on January 24th and new episodes release every Wednesday.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.