The State of Sales Enablement

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.We catch up with Joe Pulizzi who is the founder of multiple start-ups including Content Marketing Institute. Here are some of the resources referenced in this episode.Content Marketing Institute: https://contentmarketinginstitute.com/Corona Marketing Book: https://www.joepulizzi.com/corona-marketing/Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/contentConnect with Joe Pulizzi online: https://www.linkedin.com/in/joepulizzi/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.I've witnessed first-hand how tough it can be to be a sales enablement leader in a media company. My friend and former colleague Stewart Heys has mastered his craft and is now managing a team that enables a sales department of 700 at News Corp Australia. In this episode, we spoke about how he goes about ensuring tailored support, how sales conversations have changed during the pandemic, and how he goes about identifying the most valuable market feedback. Here are some of the resources referenced in this episode.Sales Enablement Society (SES) - https://www.sesociety.org/Effective Sales Enablement - https://www.amazon.com/Effective-Sales-Enablement-collaborative-marketing/dp/0749483644Fanatical Prospecting  - https://www.amazon.com.au/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3ISales Development Playbook  - https://www.amazon.com.au/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039Sales Gravy Podcast - https://salesgravy.com/podcasts/Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/contentConnect with Stewart Heys online: https://www.linkedin.com/in/stewartheys/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6gCheers,Felix

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.It is not coincident that Iris Chan has been appointed the Australian chapter president of the Sales Enablement Society, a global network of sales enablement professionals.Iris has mastered the craft of sales enablement over two decades working for iconic B2B technology brands such as Cisco and IBM.Today she leads the marketing efforts of sales enablement technology juggernaut Seismic, working with the who is who of the Australian sales enablement landscape.I caught up with her in this episode to discuss the evolution of sales enablement, the impact it has on organisations committing to the practice, and the key trends she expects to see this year.Here are some of the resources referenced in this episode.Sales Enablement Society (SES) - https://www.sesociety.org/Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/contentConnect with Iris Chan online: https://www.linkedin.com/in/ichankl/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6gCheers,Felix

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.There are few people that can claim that they have shaped a global business trend in a meaningful way.Robert Rose has been an advocate for content marketing before it had a name and ultimately became one of the key influencers in driving a fundamental mindset shift as a co-founder of the Content Marketing Institute.I caught up with him in this episode to talk about the ugly truth of sales and marketing alignment, the topics that should be discussed in joint meetings, and why it's time to get serious about sales enablement technology.Here are some of the resources referenced in this episode.Content Marketing Institute (CMI) - https://contentmarketinginstitute.com/The Content Advisory - https://contentadvisory.net/Free Content-Enabled Sales training - thestateofenablement.com/contentConnect with Robert Rose on LinkedIn: https://www.linkedin.com/in/robrose/... or on Twitter: https://twitter.com/Robert_RoseConnect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6gCheers,Felix

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.We catch up with Travis May who is a sales leader at LinkedIn. We discuss how the sales team of the world's largest professional network has adjusted to the new market environment, a better way to deliver remote presentations, and how to toddler-proof your home office. Here are some of the resources referenced in this episode.A four pillar framework for sales and marketing alignment (Forrester Consulting on behalf of LinkedIn): https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/sales-and-marketing/2020/A-four-pillar-framework-for-sales-and-marketing-alignmentBrought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/contentConnect with Travis May online: https://www.linkedin.com/in/travisdmay/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6gCheers,Felix

Join us in the Krueger Marketing podcast studio this week for the inaugural episode of The State of Sales Enablement.We catch up with Matthew Dean who is responsible for enabling Docusign's sales team during a hypergrowth phase fuelled by the pandemic. He'll share how he made the transition from sales director to sales enabler, the top content formats supporting remote sales, and his tips for navigating sales enablement in a global businessHere are some of the resources referenced in this episode. Sales Enablement Society (SES) - https://www.sesociety.org/Effective Sales Enablement - https://www.amazon.com/Effective-Sales-Enablement-collaborative-marketing/dp/0749483644Fanatical Prospecting - https://www.amazon.com.au/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3ISales Development Playbook - https://www.amazon.com.au/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039Sales Gravy Podcast - https://salesgravy.com/podcasts/Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/contentConnect with Matthew Dean online: https://www.linkedin.com/in/4mattdean/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6gCheers,Felix