The State of Sales Enablement

How DocuSign Prepared Their Sales Team For Hypergrowth During The Pandemic | Interview

Mar 17, 2021

33:45

Join us in the Krueger Marketing podcast studio this week for the inaugural episode of The State of Sales Enablement.

We catch up with Matthew Dean who is responsible for enabling Docusign's sales team during a hypergrowth phase fuelled by the pandemic. He'll share how he made the transition from sales director to sales enabler, the top content formats supporting remote sales, and his tips for navigating sales enablement in a global business

Here are some of the resources referenced in this episode.

Sales Enablement Society (SES) - https://www.sesociety.org/

Effective Sales Enablement - https://www.amazon.com/Effective-Sales-Enablement-collaborative-marketing/dp/0749483644

Fanatical Prospecting - https://www.amazon.com.au/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I

Sales Development Playbook - https://www.amazon.com.au/Sales-Development-Playbook-Repeatable-Accelerate/dp/0692622039

Sales Gravy Podcast - https://salesgravy.com/podcasts/

Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/content

Connect with Matthew Dean online: https://www.linkedin.com/in/4mattdean/

Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/

LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/