The Karat Podcast

In a captivating conversation, Alex Hormozi, a serial entrepreneur and founder of multi-million dollar businesses, reveals secrets to building a billion-dollar YouTube venture. He discusses the importance of diversifying revenue streams and the common mistakes creators make that stifle growth. Hormozi emphasizes that content alone won't sustain a business without strategic monetization and shares hacks for scaling effectively. He also candidly addresses the challenges of fame and the resilience required to thrive in the creator economy.

Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year Why are so many YouTubers quitting or getting cancelled? @scumbagdadofficial aka Scumbag Dad knows why - how algorithms are breaking our minds- and how to fix it. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Scumbag Dad at @scumbagdadofficial https://www.instagram.com/brad_podray/ https://www.tiktok.com/@brad_podray ------------------ 0:00 - Intro 1:29 - YouTube is BURNING down 2:02 - Disingenuous creators - how to spot them! 4:20 - Online "Rizz" guys are creating this issue 5:53 - Why the comment section is BRUTAL 7:45 - Creating ScumbagDad for this reason 9:03 - The main goal of 99% of YouTubers 11:57 - This YouTuber is now a politician 13:27 - Why his content was BANNED on TikTok 15:50 - He SPENDS how much on his TikToks?! 18:55 - His new podcast with @Stanzipotenza 20:48 - Why he HAS to change his name 21:27 - Losing a commercial gig because of this video 22:56 - KindbagDad...launching soon? 26:41 - Al is changing the creator landscape 30:16 - Every artist should make short form content 35:24 - Ruin your online following with this simple hack! 37:43 - This type of creator is EVIL 39:47 - This EVIL TIKTOKER preys on the homeless for content 41:24 - His endgame and closing thoughts

Join the waitlist for Karat Banking's new perks program at https://link.trykarat.com/banking-karat-pod - first 1000 members approved get perks free for a year~ LaurDIY has done YouTube for over 10 years - and she's still relevant, active, and not cancelled! Today she shares her secrets on how to build a sustainable career as a creator. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow LaurDIY at @LaurDIY  @laurDIYvlogs @WildTil9 https://www.instagram.com/laurdiy/ ------------ 00:00 - Intro 03:57 - Secret to 10 YEARS on YouTube 04:16 - LauraDIY Roasting Eric 05:26 - Extreme Makeover: Eric edition 08:59 - LaurDIY ghosted Eric 10:47 - Staying in bad relationships 13:23 - Privatizing your old videos is good 14:13 - DIY era wasn't always authentic 15:37 - Growing with your audience can save your channel 16:58 - why Lauren talks about p*nises now 17:55 - Secret to shifting content 20:33 - Hello new subscribers, goodbye old ones 25:07 - Vlogging is the new DIY'ing 26:53 - Making money on YouTube 10 years ago 30:14 - 90s kids are natural DIYers 36:38 - Meeting my husband while we both were in other relationships 38:27 - 10+ more years on YouTube? 42:30 - Content planning 101 47:37 - Partnering with Ashton Kutcher 52:10 - The one thing every creator struggles with 53:24 - Lauren's HOLLYWOOD show & ratings on it 57:42 - her show cost how much per episode?? 59:32 - her HBO show got CANCELLED 1:05:43 - Staying sane as a creator 1:09:26 - Outro ------------ Editors: Jayna Benito & Cole Selby

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @anthpo's videos make people laugh - but @anthpo works incredibly hard behind the scenes to make them. Today he shares why he quit YouTube last year before mysteriously returning - how he balances his art with making money - and what it was like working for MrBeast. Note: we filmed this at VidCon live in June 2024 ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Anthpo at @anthpo and @NotAnthpo ​⁠‪https://www.instagram.com/anthpo/ ------- 0:00 - Who is Anthpo? 0:54 - Why quit YouTube? 1:18 - Why his content is changing 3:22 - His experience working for MrBeast 4:20 - Why being a creator SUCKS 5:44 - Who he SLEPT with... 6:14 - Anthpo's creative comeback 6:53 - The SECRET SAUCE for viral content 7:50 - Anthpo got on the Bachelor9:34 - MrBeast's content formula is outdated 10:03 - Kelly Wakasa made Anthpo CRY11:19 - What you NEED to know as an upcoming creator 13:32 - Traveling thru the Anthpoverse 15:13 - He's never told anyone this...16:18 - Does he recommend making content while in college 17:27 - He makes HOW MUCH on YouTube?! 17:51- Are sponsors CRINGE?18:54 - The two paths of a YouTuber 20:20 - How he manages brand deals22:15 - Why BBNO$ paid him for a collab 23:46 - This was his the breaking point 25:21 - The real reason creators QUIT YouTube 26:18 - 2 pieces of advice for beginner creators 28:47 - SPECIAL GUEST!! 29:48- Anthpo's GIFT to Eric!

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @OfflineTV is a content powerhouse featuring streamers like  @DisguisedToast,​⁠ @LilyPichu and @MichaelReeves, now meet their creative director who helps make the magic happen, @Brofain. Today Brodin shares his creative vision for OTV and the thought process behind OTV’s viral video- along with his own inspirations across music, modeling, film, anime, and more! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Brodin at https://www.instagram.com/brodinplett ​⁠ @Brodin Plett Follow OTV at ​⁠@OfflineTV https://www.instagram.com/offlinetv ------------ 00:00 - Intro 01:26 - Why he HATES the number "3" 02:37 - Why OfflineTV needed him 05:18 - COVID got him his OTV job 06:45 - Separating friendship and the drama 07:42 - The first thing he changed at OTV 10:16 - The Office influenced OfflineTV 11:16 - OfflineTV Anime film Coming Soon?! 14:09 - Fear Pong, Condiment Girl and Hide & Seek 15:23 - Taking the channel in a new direction 18:08 - Creative VS Business: handling brand deals 19:59 - This 19yo's YouTube video is becoming MOVIE 21:33 - A flood caused him to miss TwitchCon 23:06 - He owes his success to Coachella '19 24:14 - Is he weird for this? 25:43 - Preparing to work for YouTube as a middle schooler 31:04 - I didn't getting paid for MONTHS while in esports 33:13 - Working for Marshmello and the FBI 37:22 - Filmmaker by day, musician by night 39:09 - Where he'll be in 10 years 41:00 - The superior ATLA bending skill 42:15 - Working on this skillset as a 30yr old 44:50 - Does he think he's a good manager? 47:45 - Closing thoughts

Karat Banking waitlist: https://link.trykarat.com/yt-banking @williamosman  just hosted the world's coolest science fair with top creators like @NileRed & @MarkRober - and it cost him $2M and his sanity. Today - he shares the real story behind his event Open Sauce, what it was like working with MrBeast, and why he's quiet quitting his main channel. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow William at: @williamosman https://www.instagram.com/crabsandscience/ ------------ 0:00 - INTRO 2:59 - Fyre Festival...was it that bad? 3:59 - Open Sauce is the next World's Fair 6:44 - His budget went from $300k to $2M 9:49 - Spending $2,000,000 on what?! 11:17 - No backing out, no regrets 13:12 - He quit YouTube to throw the largest science fair 14:58 - Open Sauces' secret sauce...shh it's secret! 18:04 - Working with MrBeast was a NIGHTMARE 23:22 - How he felt after filming with MrBeast 27:12 - His only video, his grandparents can understand 30:36 - Leaving his main channel behind 31:05 - Creators that influenced him 34:25 - The only way to make it on YouTube 35:25 - 7 jobs he had before YouTube 40:00 - His side job became his first viral video 41:25 - Science is SH*TTY 44:30 - His favorite homemade project 45:04 - His house BURNED down 49:47 - Spending his GoFundMe money 51:52 - Meeting and moving in with Michael Reeves 53:33 - Michael Reeves changed his content 56:19 - Holding in WHAT during his interview with CNN 1:00:14 - Is he happy?

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @FrugalAesthetic got a new girlfriend, moved in with her, then tragically broke up & got jacked - except it was all staged. Today Christian shares why he did it, how he pulled it off, and how he almost lost his mind. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Christian at: @FrugalAesthetic https://www.instagram.com/vansatthemetgala/ ------------ 0:00 - Intro 1:10 - What happened? 6:11 - let's make it as cringe as possible 7:54 - Is she into him? 11:56 - this was a crazy amount of work - why?? 15:36 - this isn't even staged now- Christian LOSING his mind 16:47 - Christian turning emo 17:58 - you found a grey area to LIE with 18:56 - this is an IRONIC thirst trap, please ignore!!! 19:56 - Eric says something pretty suss 24:31 - Christian's identity as an "Outsider" 29:15 - the trilogy Christian made - meet cute to breakup 32:49 - Does he believe in fate? 35:36 - Why Eric flew to New York to film this 36:32 - Christian's went through his own "Past Lives" trauma 39:40 - Eric's SHITTY breakup email 42:55 - Christian's going to start saying this to flake on everyone 43:47 - producer Jack emerges from the deep to share his opinion 44:55 - Christian lost a girl and now he's doing this whole bit 51:52 - Christian discusses his new brand 52:58 - Eric models the first jacket Christian made 54:54 - What makes his brand different? 58:59 - Christian ACTUALLY goes to the MET GALA 1:02:06 - How has Eric changed since his breakup? 1:07:16 - Would past Christian be proud of him today? 1:09:24 - What's next? 1:13:41 - Outro

Former Discord Product Manager, Chloe Shih, shares her viral journey after being laid off, getting hate comments, and receiving job offers. She discusses starting a platform based on positivity, overcoming trauma, and finding love. The podcast also touches on the power of cuteness in problem-solving and the importance of choosing positivity in relationships.

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @internetshaquille makes over $250K on YouTube without selling out his soul - because he relies on his Patreon community & selling handmade ceramic cookware. He's actively turned down chances to make 3x more - join us today to learn why and how he does it! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Internet Shaquille here: @internetshaquille https://www.instagram.com/internetshaquille/ ------------ 0:00 - Intro 2:00 - How much does he make today? 3:05 - Barkley breakdown 6:34 - How he funded his business - full income breakdown 15:47 - One product he will NEVER buy again 17:13 - Adsense income breakdown - is it worth it? 19:29 - He sells pictures of his WHAT on Patreon?? 21:44 - His fanbase holds a convention that he CANT go to 24:43 - Why using a debit card is costing you money 31:30 - Shaq breaks down his ENTIRE finances 42:20 - He earns how much from brand deals?! 46:29 - Will he keep making content forever? 48:31 - What he taught before becoming a YouTuber 57:10 - Has he found his meaning of life? 59:58 - What's the dream for his content? 1:00:20 - Videos that he HASN'T made yet 1:01:08 - A message for his fans 1:17:09 - The decision to create cooking content 1:19:14 - Does he use A.I. for his content? 1:20:52 - Outro

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @JustKiddingNews cofounders Bart Kwan and Joe Jitsukawa grew up working in gangs in the "pharmaceutical industry" - but wanted to be better and make good. In 2007 - they started the Just Kidding YouTube empire. 17 years later - despite fellow creators quitting & AdSense dropping - they're still going strong- and today share the secret to their success. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Bart Kwan here:  @BartGeo   @barbellbrigade  https://www.instagram.com/bartkwan/ Follow Joe Jitsukawa here: @JoeJitsukawa https://www.instagram.com/joejitsukawa/ Follow JustKidding News here: @JustKiddingNews https://www.instagram.com/justkiddingnews/ -------------- 0:00 - Intro 2:09 - Troubled youth to Youtube stars 4:29 - Bart's special high school program 5:45 - How did Bart get KICKED OUT of military school 7:49 - Joe's story of being in a street gang at 15 11:25 - He went to college to buy w**d with financial aid money 11:57 - Why he decided to assimilate into society 16:26 - How would their lives be different if they had Youtube in High School 19:23 - How MMA brought them together 23:55 - How he maintained a 4.0 GPA after being in a gang 24:32 - How Just Kidding Films started 25:56 - How did Bart shift from Marine Corp/Doctor to Youtube? 29:35 - How did Joe get to where he is now & shifting priorities to JK media 37:58 - When did they realize JK media was a business? 42:21 - Did money change their business? 42:54 - Their Youtube EMPIRE: Rise and Fall 50:23 - Their businesses outside of JK media 54:32 - How being a dad CHANGED him 57:08 - The unique experience all Asian Americans share 58:15 - Bart and his family relationship 1:04:00 - Struggling to fill a void in life 1:05:22 - Why have they stayed friends after all this time? 1:09:15 - Eric's strange relationship with his cofounder 1:10:37 - How they each drive each other crazy 1:14:17 - A moment when they needed each other 1:15:46 - What is the secret to their success