The NTM Growth Marketing Podcast

As more people are becoming increasingly interested about why brands and organizations exist, what they stand for, how they engage employees, people and communities, and how they play a positive role in the world, companies such as Carol Cone on Purpose help organizations leverage their purpose for business and social impact. CEO of CCOP, Carol Cone, shares how they guide businesses and brands along their journey to ignite their aspirational reason for being beyond profits with The Purpose Collaborative. Her consulting company works their partnered organizations to build flexible, hand-picked teams that deliver bold, individualized solutions to reflect their purpose journey. Join in on the conversation as we discuss why the world urgently needs more businesses to step up and help solve the great societal challenges of our times. - - - - - For more information on Carol Cone On Purpose, visit: http://purposecollaborative.com

In this conversation with Geoff Kendall, the CEO of Future Fit Business, we discuss how the traditional business models of today have placed tremendous strain on the natural processes that society depends upon. Because of the damage being done to Earth's life support systems, Geoff shares why it is so important to protect the possibility that humans and other life can flourish on Earth forever by being environmentally restorative, socially just and economically inclusive. Using the Future Fit Business Benchmark, companies and organizations discover how to create goals by translating systems science into practical tools, starting with a clear definition of the extra-financial break-even point that all companies must strive to reach. With these new kinds of metrics, companies focus on the destination, which enables them to measure the gap between their current performance and necessary performance for positive impact. Inspired to learn more about the benchmark for long-term business success? Stay tuned as we dive into how companies can make progress toward a flourishing future with Future Fit.

From their spacecrafts to their APIs, Andrew Zolli shares how his company, Planet, services the largest fleet of Earth-imaging satellites in orbit and scales a 7+ petabyte imagery archive to monitor the world's ecosystems, improve humanitarian action and disaster response, transform sustainable development, and advance scientific discovery and artistic expression. These satellites image our whole planet every day in high resolution, and Andrew's team makes sure this data is used to its highest and best purposes for humanity. In this episode, we also get a chance to discuss Andrew's role at The Garrison Institute as the Chief of Board. Their work as a not-for-profit non-sectarian organization is rooted in the cultivation of caring, insight and courage in individuals, as well as shifts in collective values and worldviews needed to achieve positive social change using contemplative methods. This episode is truly an inspiring conversation of how traditional wisdom and Aerospace know-how meets Silicon Valley ingenuity!

How amazing is it that we can illuminate a room with a flick of a light switch? Now, imagine that we could create a better world by changing the way we create and use light in a more sustainable way. This is what we get to talk about today with Nicola Kimm, Head of Sustainability, Environment, Health, and Safety for Signify. Formerly known as Philips Lighting, Signify has pioneered many key breakthroughs in sustainable lighting or the past 125 years. Nicola shares how they have been a driving force behind several leading technological innovations, including LED. Join us, as we discuss how their products, systems and services help people all around the world to maximize energy use, drive efficiencies and deliver new experiences and services. - - - - - For more information on Signify, visit: www.signify.com

As a nonprofit, Effie Worldwide helps businesses grow and connect with their audience to improve how their messages are received. Global CEO and President, Traci Alford, share how they work with some of the top research and media organizations worldwide to bring each of their respective audiences relevant and first-class insights into effective marketing strategies. Traci also shares examples of how her organization empowers college students to enhance learning in the marketing industry with the Effie Effectiveness Index and Effie awards. What might that look like? With Effie, it means identifying and ranking the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions. Stay tuned to learn more about some of the strategy, ideas, and results of Effie Worldwide's work. - - - - - For more information about Effie Worldwide, visit: www.effie.org

Imagine that you had 200 chances to make a greener choice, every single day. How? With each product that you use, you get a chance to decide what you put on your body, your family's body, and how the environment is impacted. In the Social Nature community, this is the kind of conversation that Annalea Krebs - Founder and CEO of Social Nature - leads to inspire people try greener choices like organic deodorants, vegan mascara, healthy snacks and eco-friendly cleaners for FREE. Listen in to learn how Social Nature leverages the power of word-of-mouth and social media to influence millions of people to make greener choices and achieve their mission of making green mainstream! - - - - - For more information on Social Nature, visit: https://www.socialnature.com

In this episode, we had a chance to learn about how Mission Edge makes business processes easier for nonprofits and corporations with the vision to maximize social impact. It was inspiring to catch up with CEO and Founder, Ken Davenport, about how Mission Edge has supported over 175 businesses by providing operational services and fiscal sponsorships, social enterprise planning and acceleration labs, and skills-based volunteers that create more opportunities for each organization to do more good in the world. Tune into The School For Humanity via iTunes, as Ken shares how these collaborations harness new perspectives and magnify the social sector's ability to reach more people and create a positive impact. - - - - - For more information on Mission Edge, visit: www.missionedge.org

Similar to the vision for The School For Humanity, the "triple bottom line" of sustainability as a foundation for Triple Pundit strive to be an example of how business can be used to make the world a better place. Founder and CEO, Nick Aster shares more about the 3P philosophy of creating one of the web's leading sources of news and ideas to further the conversation about People, Planet and Profit. With over 6 million unique annual page views, they cover topics ranging from global water and energy challenges to social justice and economic equality, sustainable food to corporate social responsibility, and much more! Get a taste of these kind of conversations with Nick Aster, here on episode #42 of The School For Humanity. - - - - - For more information on Triple Pundit, visit: www.triplepundit.com

What started out as finding a way to brew their own beer in college, turned into a delicious adventure of creating their own nutritious and healthy granola bars. Yes, that's right! Bars packed with protein, prebiotic fiber, and micronutrients from leftover grain. Founders of Regrained, Dan and Jordan, refer to this shift as "Edible Upcycling." In this episode Dan shares more about this mindset to food and how Edible Upcyclers look at what is left behind when making their favorite foods and see opportunity. - - - - - For more information on Regrained, visit: https://www.regrained.com/

When it comes to doing business for good, BEST knew that this included creating preventative measures to end human trafficking. Businesses Ending Slavery and Trafficking has created both local and global partnerships with the vision that every person has the right to be free from sexual exploitation and forced labor. In this episode, we dive into the BEST Principles that businesses around the world are adopting in addition to how they are training people to identify and prevent trafficking in lodging establishments with Dr. Mar Brettman, Executive Director of Businesses. This is an important conversation that you will want to share with your fellow business owners. Tune in to learn more and thank you for being a part of the change for freedom! - - - - - For more information on BEST, visit: https://www.bestalliance.org/