SFH #48: A New Benchmark for Sustainable Success with Geoff Kendall, CEO of Future Fit Business

In this conversation with Geoff Kendall, the CEO of Future Fit Business, we discuss how the traditional business models of today have placed tremendous strain on the natural processes that society depends upon. Because of the damage being done to Earth's life support systems, Geoff shares why it is so important to protect the possibility that humans and other life can flourish on Earth forever by being environmentally restorative, socially just and economically inclusive.

Using the Future Fit Business Benchmark, companies and organizations discover how to create goals by translating systems science into practical tools, starting with a clear definition of the extra-financial break-even point that all companies must strive to reach. With these new kinds of metrics, companies focus on the destination, which enables them to measure the gap between their current performance and necessary performance for positive impact.

Inspired to learn more about the benchmark for long-term business success? Stay tuned as we dive into how companies can make progress toward a flourishing future with Future Fit.