The Hard Way With Joe De Sena

Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol.   From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors will challenge your assumptions with their boldest ideas yet for growing the global sobriety movement.   You'll also get the surprising backstory of how their chance meeting in Iceland sparked their amazing friendship and partnership. Plus, discover little-known industry tactics that have fueled a drinking epidemic worldwide.   For anyone looking to reclaim their freedom from alcohol or support loved ones, this can't-miss conversation provides the unfiltered insights you need to finally change your lifestyle. Are you ready to join the disruption? Listen now to get your game plan.   Highlights: 00:00 Intro 00:54 A crazy story about meeting in Iceland 05:07 You must be available for opportunities 07:02 Making the hard road easy 10:45 How to get more people to join? 15:15 Alcohol destroys our ability to deal with stress 16:36 Manipulations of the alcohol industry to increase alcohol consumption 19:34 Peer pressure and choosing not to drink 21:16 Helping people control drinking  ------ Ruari Fairbairns is the founder and CEO of OYNB, a leading figure in the health and well-being space. He was awarded Great British Entrepreneur of the Year for Scotland and Northern Ireland 2020, with OYNB also being named The Spectator’s Economic Innovator of the Year in the UK. Known for his passionate advocacy for healthier living, Ruari has been instrumental in steering OYNB to the forefront of the alcohol-free movement, inspiring over 100,000 people worldwide to reassess their relationship with alcohol and strive to become the best version of themselves.

In this fascinating discussion, Dr. Jeff Karp, a top biomedical innovator pulls back the curtain on the difficult journey medical breakthroughs must take to actually help patients. From navigating financial hurdles and clinical trial complexities to manufacturing challenges, hear the surprising barriers promising cures often face on their journey to your local pharmacy.   You'll also get an inside look at how real solutions are being developed. Discover how a nasal spray was created to potentially block COVID transmission and learn about groundbreaking "medical superglue" aiming to revolutionize heart repairs.   If you've ever wondered what really happens after exciting discoveries are made in white coats and petri dishes, don't miss this amazing conversation revealing the untold story of how cutting-edge science becomes accessible healthcare.   Highlights: 00:00 Intro 00:45 Who is Dr. Jeff Karp? 02:30 Complexity of finding and commercializing new solutions 06:42 Dr. Karp’s new book overview 08:30 Indigenous holistic approach to health 09:44 Narrowing of the senses we use to experience the world 11:40 Spartan shield for your nose – Profi Nasal Spray 15:10 Developing glue that can work inside the body

Former financier and entrepreneur Seth Goldstein shares his journey of creating an authentic snack brand called MASA Chips. He offers proven strategies for making a successful business without compromising your idea. Highlights include the importance of discipline, the challenge of promoting authentic experiences in society addicted to synthetic pleasures, and delivering high-quality products and experiences. Seth also discusses the significance of making healthy food choices and provides valuable advice for aspiring entrepreneurs.

Tired of feeling drained? Struggling with inflammation or other health issues? Mason Kuhr shares his holistic approach to tapping into your inner strength. ​​  ​​Through simple daily rituals like cold exposure, meditation, and burpees, Mason has optimized his energy levels, productivity, and recovery. He'll reveal how reconnecting with nature can boost your immunity, testosterone, and more. ​​  ​​You'll also learn Mason's unique take on making wellness accessible and how Stampede Network is revolutionizing holistic living for the modern man or woman. ​​  ​​Discover real stories of people healing from issues like infertility and immobility through bee products and lifestyle tweaks. Mason will motivate you to optimize your health and performance from the inside out by harnessing your spiritual power. ​​  ​​Highlights: ​​00:00 A spiritual take on health and wellness ​​01:27 The benefits of bee bread ​​03:04 Making holistic wellness cool ​​05:50 Dopamine hacking ​​06:44 Mason’s daily routine ​​09:14 Meditation and dealing with stress ​​11:01 What’s next for Mason Kuhr?

Dominic Schlueter, an 18-year-old with a thriving podcast and brand, talks about pushing himself to the limit through running, life-changing lessons about grit, influence, and turning passion into purpose.

Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand.   Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval.   Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues.   Highlights: 00:00 Joe’s “controversial” post on IG 02:34 The conversation has to happen 04:06 We shy away from having a stance 05:59 What does SquidHaus mean and represent? 08:06 Finding a job vs. starting a company 10:04 Leveraging business through Spartan Race 14:34 How to start a business? 16:44 Three things every entrepreneur should do every day 19:55 Three books everybody needs to read 21:57 How to find Lukas Pakter?

Spartan founder Joe De Sena talks with Brian Johnson, the Heroic Philosopher CEO, about building anti-fragile confidence, forging strength through challenges, and gaining emotional stamina. They discuss closing the gap between who we are and who we want to be, living each day with virtue and intensity, and taking control of one's life. The episode provides actionable advice for overcoming obstacles and living without regrets.

Bestselling author Michael Easter joins Joe De Sena to explore the dangers of our addiction to comfort in the modern world. They discuss how technologies like social media and junk food hijack our brains using psychological tricks. They debate controversial solutions like taxing junk food and mandatory military service. This thought-provoking discussion will make you rethink everything you thought you knew about comfort.

Motivational speaker and author, Craig Siegel, discusses the power of choice, the transformative effects of hard work, taking action to find your true self, work-life balance, and the importance of reinventing yourself in this entertaining podcast.

Joe De Sena sits down with Co-Director of Christspiracy, Kameron Waters who talks about his upcoming film which he and his co-director bought back from Netflix making it the first of its kind to do so. This is the sequel to the popular Seaspiracy, What the Health and Cowspiracy which explores The Spirituality Secret kept hidden for thousands of years. To help Kameron buy the movie back from Netflix they are launching a kickstarter which you can find here: https://www.kickstarter.com/projects/christspiracy/christspiracy-the-spirituality-secret?ref=1l5hn3