The Hard Way With Joe De Sena

Tired of just getting by each day without making progress toward your goals? Learn how one man used an unconventional morning routine to overcome a near-death experience, beat cancer against all odds, and write a bestselling book impacting millions. Hal Elrod shares his strategies for developing resilience in the face of adversity, finding peace within through acceptance, and taking back control of your health and wellness. Discover the simple daily practices that comprise Hal's Miracle Morning ritual and how you can start your own ritual today to see positive changes in 90 days. This inspiring episode with Spartan Race founder Joe De Sena will give you practical tips to develop a growth mindset, overcome obstacles, and finally start living the life you want. Highlights: 00:00 Intro 01:00 Moving from California to Texas 04:11 Hal's childhood and his first job 05:23 A car crash and 6 minutes of death 07:18 Accepting reality and having faith 11:22 A cancer diagnosis at 37 and a healing mindset 13:48 Doing everything in your power to succeed 16:22 The Miracle Morning book 18:09 Hal's decision to run a marathon 20:07 How can people find Hal? 22:06 S.A.V.E.R.S - 6 practices of Miracle Morning

Kevin Kaiser has an unconventional approach to business that was shaped by his roots growing up on a farm in Canada. As a professor at Wharton, one of the top business schools in the world, Kaiser is challenging the status quo. In this fascinating podcast episode, Kaiser shares the philosophies that have made him an outlier - treating companies like living organisms that must constantly adapt to survive. He believes success breeds complacency if you don't disrupt yourself. You will learn Kaiser's unique strategies for avoiding complacency and staying motivated through unpredictability. You'll discover why he argues against giving employees clear goals and instead pushes them outside their comfort zones. Kaiser also dives into mindset, explaining how to "own" your thoughts and emotions rather than identify with them. For business leaders and entrepreneurs, this podcast provides an invigorating fresh perspective on value creation, leadership, and turning assumptions on their heads. Highlights: 00:00 Intro 01:01 Kevin Kaiser's background 02:08 Business as a living organism 03:55 Who decides how to deploy resources? 06:03 Students at Wharton and fragility 09:44 How do big companies like Kodak fail? 13:18 Staying relevant as a company 15:33 Don't listen to evolutionary wants 19:26 Challenges and the example of Toyota 22:26 Being the manager of your mind, body, and emotions 24:58 How can people find Kevin?

Dr. John Jaquish discovered a revolutionary way to build strong bones that goes against everything you've been told. In this insightful conversation with Joe De Sena, Dr, John reveals how he cured his own mother's osteoporosis and created a $100 million business - all by ignoring conventional wisdom. He will also open your eyes to why workouts like weightlifting don't work, and share his portable home gym that packs serious muscle-building power. By the end, you'll be left wondering what other "facts" about health and fitness are actually dead wrong. Dr. John will change what you think you know about building muscle and strength. Don't miss this eye-opening conversation that just may transform your health forever. Tune in now! Highlights: 00:00 Intro 01:15 Dr. John Jaquish and his biomedical company 02:49 Dr. John's childhood, college, and entrepreneurship 06:32 OsteoStrong - a medical device that treats osteoporosis 11:13 Exposure to cold and health benefits 14:19 The importance of hip joint strength 16:07 Joe's accident and dislocation of hip joint 18:55 Bone density, weight lifting, and the X3 System 26:24 Veganism and ancestral animal-based diet 33:54 Where can people find Dr. John?

CEO of TeamSnap, Pete Frintzilas, shares insights on instilling work ethic, facing challenges, and seeking mentorship. They discuss the importance of continuous learning, gratitude, and starting a business early. Tune in for actionable advice on accelerating success from scratch.

Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top. In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory. Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up. Highlights: 01:01 Victor Antonio's childhood and family 03:45 Family dynamics and education 06:28 Culture shock of going to college 08:35 Fundamental attribution error and personal growth 13:31 The value of an engineering degree 16:01 Leaving his job and writing a book 18:53 Sales Ex Machina book and understanding AI 22:38 Data is the new oil 24:06 Sales engineer: Pre-internet and post-internet sales 27:23 The latest book Relationship Selling 28:36 Life or Debt reality show

In this episode of The Hard Way podcast, Joe De Sena interviews Paul Foster, the founder of the iconic fitness brand Reebok. Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation. Foster shares the story of how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the #1 brand in women's fitness worldwide. De Sena and Foster also discuss invaluable lessons around turning obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box. Highlights: 00:00 Intro 00:49 How did Reebok start? 04:16 Selling Reebok and going into aerobics 06:24 Surviving and thriving in business 08:07 Working with family members 09:23 Why do most companies fail? 10:43 The role of luck in success 11:28 The importance of sports 12:55 Writing a book - Shoemaker 15:42 How can people find Joe? 16:08 Preparing the second book 17:53 Just keep going

The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers. Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears. This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions. Highlights: 00:00 Intro 00:49 Overnight success story of Lovesac 02:24 Furniture that evolves with you 04:01 Do we really need a couch? 06:36 Rewiring your brain to be active 11:11 Pushing your kids until it works 17:00 Opening dopamine pathways 20:34 Spartan race Massachusetts 21:05 Finding your own thing 24:50 Where can people find Shawn

When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality. In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs. Learn about the "married roommate" trap and how to overcome it. Discover Amy's techniques for educating spouses on the elite mindset and scheduling meaningful moments together. Whether you're training for the Olympics or building an empire, get Amy's advice for keeping romance alive while chasing your dreams. Highlights: 00:00 Intro 01:04 Who is Amy Wine? 01:40 Troubles with relationships 03:57 Married roommates stage 07:31 High-class problems 09:21 Being there for your spouse 11:23 The mindset of wanting the change 15:46 Finding the joy 18:08 We don't own stuff, it owns us 20:41 How can people find Amy?

While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way. You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like constantly problem-solving new approaches. Dre also discusses the mindset it takes to achieve big goals, emphasizing the importance of working with others who are truly ready to put in the effort. For anyone wanting to up their game in life and business, this episode is a must-watch source of inspiration and practical advice on overcoming obstacles through grit and determination. Highlights: 00:00 Intro 00:46 Work on Your Game phrase 02:29 Why don't people work on their game? 04:55 Staying focused and motivated 06:55 Fight against the gravity 08:45 How to motivate unmotivated people? 14:17 Joe's invite to his event 15:18 Transformation stories 19:31 How can people find Dre

Tired of conflicting advice on diabetes? This episode sets the record straight. Dr. Robbie Barbero, who reversed his own Type 1 diabetes with a plant-based diet, unpacks the science on what really causes insulin resistance.ro You'll be shocked to learn it's NOT sugar as you've been told. Dr. Barbero reveals new research proving dietary fat - not sugar - is the true culprit behind the diabetes epidemic. He'll also share his own protocol for reversing pre-diabetes and Type 2 diabetes through a high-carb, low-fat, plant-based approach. Don't miss this revealing look at the real factors driving the diabetes crisis and take control of your insulin levels and health. Highlights: 00:00 Intro 01:04 Dietary fat and sugar's role in insulin resistance 04:06 Low fat, high carbs diet for managing Type 1 diabetes 06:16 Robby's typical daily routine – exercise and diet 10:12 Monitoring blood glucose levels 12:30 Eat more salad 15:39 Do plants want to kill us? 17:16 Healthy packaged foods and use of microwaves 20:56 The experiment with liquid sugar diet 22:12 The biggest impact is what you not eat 24:40 Find what is best for you 26:04 Joe's story about his dad