

People Inspired By Purpose - Purposely Podcast
Mark Longbottom
Speaking with people of purpose, those making the world a better place
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
People Inspired By Purpose - Purposely Podcast amplifies the stories of inspirational people from across the Globe, philanthropy leaders, founders and CEO's of nonprofits, charities, for purpose business leaders as well social entrepreneurs. They are often inspired by their own experiences.
Join the Purposely team www.purposelypodcast.com
Episodes
Mentioned books

Jul 3, 2023 • 43min
#151 Stepping up to the role of CEO, Jamie Masraff CEO of OnSide
Introducing Jamie Masraff, the dedicated CEO leading OnSide, a UK-based charity committed to empowering young people by providing them access to exceptional spaces and outstanding youth work. OnSide's primary goal is to support young individuals in leading positive and fulfilling lives, with a specific focus on those residing in areas facing significant challenges.
Jamie's journey to charity leadership has been unconventional, transitioning from corporate consultant to local authority leadership before ultimately making the conscious decision to shift sectors. Supported by his partner, he even accepted a pay cut to pursue his true calling. Joining the charity in 2017, Jamie has climbed the ranks at OnSide, assuming the role of CEO at the beginning of 2023. In our conversation with Jamie, we explore the unique trajectory of his career and delve into the inspiring work he spearheads at OnSide.
Jamie's initial role at OnSide focused on collaborating with business leaders, local councils, and community partners on to establish new Youth Zones across the country. His efforts bore fruit with the successful launch of OnSide's first three Youth Zones in London.
OnSide's story began over 130 years ago with the establishment of Bolton Lads and Girls Club in 1889. As one of the pioneering organisations in the North West providing a safe space for children and young people, the Club has become a haven for over 3,000 young individuals every week, operating 7 days a week, 52 weeks a year. In 2006, the club approached serial entrepreneur Bill Holroyd to chair its board.
Recognising its immense potential, Bill embarked on a visionary quest to replicate and expand the trailblazing Youth Centre model to other towns and cities across the country. This vision gave birth to the charity OnSide, with Bill leading the charge in developing Youth Zones nationwide.
OnSide actively raises crucial funds to construct state-of-the-art Youth Zones in some of the UK's most disadvantaged areas. These Youth Zones serve as comprehensive youth centres, staffed by a dedicated team of professionals who wholeheartedly commit
themselves to supporting young individuals. The overarching objective is to help young people unlock their full potential, develop essential life skills, build confidence, and nurture ambitious aspirations.
Growing up in Edinburgh, Jamie's personal drive to create equal opportunities greatly influenced his educational pursuits, leading him to earn an MPhil in International Development from Oxford University. Early in his career, Jamie worked closely with local councils, actively involved in driving significant projects such as the construction of schools, libraries, and community facilities. Witnessing the profound and positive impact of Youth Zones on young people in local communities, Jamie became captivated by OnSide's mission.
Jamie emphasises the practical side of OnSide's work, outlining their ambitious plans to develop youth zones in Bristol, Grimsby, London (White City), Crewe, Preston, Salford, Essex - Thurrock, and Barnsley within the next three years. These new youth zones
will provide incredible dedicated spaces for young people in those areas.
Thanks to the Youth Investment Fund, the UK government's flagship capital funding for new facilities, they have secured significant funding. However, Jamie acknowledges that there is still more to raise, particularly for the running costs of these youth zones. Their goal is to establish strong financial foundations by bringing together businesses and philanthropists in each local
area to support their youth.
'We strongly believe that youth workers are incredible individuals and they play a vital role in equipping young people with the skills they need for future employment, instilling confidence, and resilience, and fostering aspirations for a better life.'

Jun 28, 2023 • 51min
#150 The challenge of starting a charity and scaling impact, James Lewis founder & CEO Action for Elders
Introducing James Lewis, a prolific social entrepreneur, and the visionary founder and CEO of Action for Elders, a UK-based charity dedicated to empowering and enhancing the lives of older people. Through their impactful in-person programs, Action for Elders encourages physical activity, fosters social connections, and combats isolation and loneliness.
James's career has been a fascinating blend of entertainment and philanthropy. As a former music broadcaster, he delighted audiences with his syndicated music show, reaching listeners across the Atlantic. Alongside his entertaining endeavours, James has been a catalyst for positive change, establishing and scaling various social enterprises and charities in both the UK and the United States, benefiting people of all ages.
However, James's journey as a charity founder began with the establishment of a poignant organisation named in honour of his late son, Christian, who tragically lost his life to neuroblastoma, a rare form of cancer, at the age of 5. This charity aimed to improve the lives of children diagnosed with cancer, primarily by providing funding for specialist nurses who could offer vital support and care both in hospitals and at home. While the charity continues to exist today under the name "The Kids Cancer Charity," James has shifted his focus and dedication entirely to the growth and expansion of Action for Elders.
Action for Elders strives to make a transformative difference in the lives of older individuals, aiming to support as many as possible. By promoting exercise, fostering social connections, and addressing the challenges of isolation and loneliness, the charity empowers older individuals to embrace a fulfilling and vibrant life.
Under James's determined leadership, Action for Elders has become a beacon of hope for isolated elders, providing essential programs and support.
In addition to his charitable work, James maintains a prominent presence in the world of music. As a syndicated radio show host, he currently presents "A Soulful Experience with JL," a weekly show featured on over 30 stations worldwide. Through intimate and conversational interviews with renowned artists such as Gregory Porter, Jamie Cullum, Michael Bublé, and Jamie Foxx, James creates a uniquely engaging experience for his audience.
Recognized for his remarkable achievements, James is a serial social entrepreneur. In 2002, he received the National 'Leading the Way' award in the UK, sponsored by the CBI, for his business endeavours focused on employing individuals considered challenging to employ. He also holds numerous board positions, including Vice Chair of Foothold Cymru, where he chairs the Finance and General Purposes Committee.
James Lewis's contributions to society have been substantial, including his founding of The Kids Cancer Charity and his current leadership of Action for Elders. His dedication to making a positive impact in the lives of others is an inspiration to many.

Jun 26, 2023 • 45min
#149 Philanthropy protecting human rights, Rupert Abbott Executive Director of GiveOut
Introducing Rupert Abbott, Executive Director of GiveOut, a UK-based community foundation dedicated to supporting people's human rights, people whose rights have been denied because of their sexual orientation and/or gender identity.
Rupert is a passionate advocate for the human rights movement, having started his career as a trainee solicitor and now leading the way for individuals who seek to make a positive impact on people's lives. Rupert shares his personal journey as a gay man and his extensive career, which has taken him across the globe, with a notable focus on Cambodia and his latest role as a philanthropy leader.
Established in 2018 by founder and current Chair Elliot Vaughn MBE, GiveOut is committed to global human rights activism. They actively search for initiatives and opportunities, conduct due diligence, and pool funds from generous donors to support these efforts. GiveOut has successfully funded almost 40 organisations worldwide. Their impactful work was recognised early on when they received a new charity breakout award, acknowledging their unique and innovative approach to cause-focused philanthropy.
GiveOut's mission is to foster the growth of support for LGBTQI human rights globally. Unfortunately, in many countries, LGBTQI individuals face severe human rights abuses simply for being themselves. Rupert discusses a recent example, the alarming situation in Uganda, where a new law has been passed, imposing harsh jail terms and even the death penalty for same-sex relations. However, he emphasises that there are remarkable organisations in nearly every country tirelessly working to defend LGBTQI individuals, address inequalities, and advocate for lasting change. He highlights the fact that these organisations often suffer from severe underfunding, receiving only a minuscule fraction of international development aid—just four cents for every $100 provided by governments. Rupert further points out that, concurrently, the religious right invests substantial resources into organisations and movements that oppose equality and human rights.
GiveOut's role is to channel more resources into the LGBTQI movement through collaboration with individuals, allies, and corporations, making it easier for them to support LGBTQI rights activism worldwide.
Rupert brings over 15 years of experience in human rights and developing not-for-profit organisations. He co-founded RightsStart, a hub for human rights experts, and has held senior positions with organisations such as the Human Rights House Foundation, Amnesty International, the United Nations Assistance to the Khmer Rouge Trials, and the Cambodian Centre for Human Rights. Rupert also serves as an Advisor to the Future Forum think tank in Southeast Asia and on the Supervisory Board of Climate Counsel, an organisation dedicated to pursuing environmental and climate justice through international criminal law.
Additionally, Rupert is a trustee of the Association of Charitable Foundations and a Venture Board member of Ashoka.

Jun 22, 2023 • 37min
#148 Swapping Global finance for nonprofit leadership, Lance Kawaguchi CEO of Cure Brain Cancer Foundation
Introducing Lance Kawaguchi, CEO of Cure Brain Cancer Foundation (CBCF). Lance's personal journey in the fight against cancer began in 2016 when his family was unexpectedly affected by the disease. The devastating news came in the form of a tearful call from his usually composed father, informing him of his mother Katherine's Stage 4 pancreatic cancer diagnosis. With a prognosis of just a few months to live, Lance's world was turned upside down.
Driven by his personal experience, Lance embarked on a mission to make a difference in the fight against cancer. After conducting extensive research on causes and organisations, he was appointed CEO of Cure Brain Cancer Foundation in January 2021. Based in Australia, CBCF focuses on research, advocacy, and awareness both locally and globally under Lance's leadership.
In his initial months as CEO, Lance led the digital transformation of the organization, a crucial step especially in the face of the COVID-19 pandemic and subsequent lockdowns in Australia. By streamlining the team, refining their focus, and implementing a fully digital platform, CBCF experienced its most successful year to date in 2021 and 2022. Notably, the introduction of the first-ever digital walk for brain cancer raised $1.9 million.
Before joining the non-profit sector, Lance spent 25 years in the finance and banking industry, holding global roles that took him across North America, Europe, Asia Pacific, and the Middle East. His diverse experience and expertise have positioned him
well to lead CBCF and make a tangible impact on the organisation's growth and initiatives.
Lance's efforts have garnered recognition and accolades, including fulfilling a lifelong dream of ringing the opening bell at Nasdaq's MarketSite in Times Square. During this momentous occasion, he emphasized the significance of global collaboration and the establishment of a U.S. affiliate to expand the organization's reach andimpact.
Under Lance's guidance, CBCF has not only increased its funding but also embraced digital offerings to engage communities in Australia and worldwide. One notable accomplishment is the launch of the world's largest brain cancer-dedicated Clinical Accelerator program, supporting early-stage biotechnology companies in advancing innovative therapeutics.
A testament to CBCF's commitment to ground-breaking research, the foundation led critical funding for the introduction of the revolutionary GBM AGILE trial in Australia. This substantial investment of $8 million allows Australian patients to access previously unavailable experimental therapies, significantly improving treatment options.
Beyond his role at CBCF, Lance serves as Chairman of various organizations, including the Kendall Nicole Eich Foundation, Kim's Hope, Glioblastoma Research Organization (GBMRO), and Asian Fund for Cancer Research (AFCR). He is also a valued member of the Board of Directors for the National Foundation for Cancer Research, a Strategic Advisor for the Cancer Research Institute (CRI), and a Strategic Advisor for the AIM-HI Accelerator Fund.
To further raise awareness and support for rare cancers, Lance will embark on a ground-breaking challenge at the end of 2023—a first-ever brain cancer charity trek to the South Pole. Through this endeavour, Lance aims to unite charitable organisations worldwide, rallying for increased research, funding, and treatments for paediatric and childhood brain cancer.
Lance Kawaguchi's dedication and influential leadership continue to leave a lasting impact on the fight against cancer, inspiring hope, and progress in the pursuit of a cure.

Jun 19, 2023 • 39min
#147 Helping young people in prison to find their purpose, Vicki Cardwell CEO of Spark Inside
Introducing Vicki Cardwell, the CEO of Spark Inside, an award-winning charity that delivers coaching in UK prisons.
Vicki brings her strong belief in coaching and mentoring, as well as her personal and professional journey, to her role of empowering young people in the criminal justice system.
Since its establishment in 2012, Spark Inside has been dedicated to inspiring young people to unlock their full potential and discover their life's purpose. Over the course of 11 years, the charity has worked with 1,500 young people in prison, earning a reputation for its human-centered and innovative approach.
Vicki joined the organization in January 2020, just before the global pandemic hit. It was a challenging time as Spark Inside faced restrictions and was unable to deliver their in-person mentoring program. Vicki had to rethink the organisation's approach and pivot their services to continue helping young people in the best way possible.
Stepping into her first CEO role, Vicki was delighted to take the reins from founder Baillie Aarons. Baillie, a serial social entrepreneur, previously founded the US non-profit Venturing Out, providing entrepreneurship education to people in prison before relocating from Canada to London in 2015.
Baillie recognised that many individuals in prison faced barriers to living a crime-free future, despite their motivation to change once they connected with their passion, or what she calls their "spark inside." She aimed to create a program that would provide these young people with a purpose to strive for upon release, offering a more appealing alternative to a return to crime.
Through her immersion in the coaching world, Baillie met a passionate life coach who designed what is now Spark Inside's award-winning intervention, Hero's Journey™ – a structured life coaching program for 15-to-25-year-olds in prison. Hero's Journey™ aims to enhance young people's motivation to transform their lives, ultimately reducing reoffending, making society safer, and preventing future victims of crime.
Spark Inside's Hero's Journey™ coaching program consists of three weekly two-hour group workshops, followed by the option of eight one-to-one coaching sessions, providing participants with valuable support.
Vicki brings significant leadership experience to her role, having worked in the criminal justice sector for over a decade. Prior to joining Spark Inside, she served as Deputy Chief Executive of the Revolving Doors Agency, leading a high-profile campaign to reduce short prison sentences, which gained Ministerial backing and shifted the national media discourse. During her tenure, Vicki's leadership of Revolving Doors' policy and research teams contributed to doubling the charity's income within five years.
She also made an impact at the UK charity Catch22, where she helped launch the groundbreaking Transition to Adulthood Alliance. As Chief Executive of the Criminal Justice Alliance, Vicki successfully secured the inclusion of "restorative justice" in legislation, furthering the organisation's mission.
Vicki's extensive experience and commitment to the criminal justice sector make her a valuable asset to Spark Inside as they continue their important work of empowering young people in prison and creating positive change in society.

Jun 16, 2023 • 42min
#146 Serial social entrepreneur, Laurence Marshbaum OAM founder of Community Capital & 10 X 10 Philanthropy
Welcoming Laurence Marshbaum OAM back to Purposely to share his incredible founder stories.
Investment management is all about picking the right stocks to maximise returns, right?! Maybe considering an investors tolerance for risk and diversifying the investments across asset classes and markets.
That is also true for experienced Sydney based portfolio manager Laurence Marshbaum and Barrenjoey Capital Partners and their firm Community Capital. Well, it is only half true and alongside financial returns for investors they are fully focused on delivering social impact and providing vital funds for good causes.
Established in December 2022, Community Capital invests in private markets at a discounted price and then donates the generated funds to good causes. Causes and social purpose organisations selected by an experienced advisory board with individuals who are close to community issues and philanthropy. Laurence was inspired to act during the pandemic and was looking at ways he could use his knowledge, skills, and experience of the investment profession to do good and deliver funding to the community.
So far, they have raised $383M USD/ $550M AUD for the fund and on their way to delivering returns for investors as well as social impact through an unlisted credit fund.
Backers for the fund include Australian Retirement Trust, Laurence’s former employer, Minderoo Foundation, Legalsuper and MLC Insignia.
This is second for purpose organisation founded by Laurence and in June 2022 Laurence received a Medal of the Order of Australia from Lord Governor General David Hurley for his services to the charity sector through his social enterprise 10 X 10 Philanthropy. 10 X 10 operates in 14 cities in 7 countries and has raised over $5 million for early stage and grassroots not-for-profits. Established in 2013, Laurence and two other passionate social entrepreneurs shared a vision that everyone can make a difference by getting involved in philanthropy. Together, Laurence Marshbaum, Nina Skryzynski and Jenny Newmarch saw that professionals like themselves wanted to lead purpose driven lives and give back to their local communities, but lacked the time, knowledge, and framework to make a difference. On the flipside, grassroots for purpose organisations (not for profits) struggle to find financial support and volunteers to sustain their work. Laurence, Nina, and Jenny brought 10 friends to an organised event, with each friend inviting 10 of their friends, thus bringing together 100 people into the room with 3 social purpose organisations in attendance. That night they raised $11,000 for the non-profits, and the concept of 10×10 was born.
10×10 grew organically from Sydney to each Australian capital city as the news of this interesting model of philanthropy travelled. It wasn’t long before major cities in the UK, USA, Hong Kong, Canada and New Zealand were established and in mid-2021, Laurence, Nina and Jenny reunited to celebrate the milestone 100th 10×10.
Laurence featured on episode #23 of Purposely ‘millennials transforming philanthropy 10x10’

Jun 12, 2023 • 39min
#145 Street fundraiser to successful philanthropy leader, Em Lewis CEO of Nikau Foundation
Welcome to Purposely with Em Lewis, CEO of Nikau Foundation. Originally from the UK, Em is a skilled fundraiser and relationship builder who initially aspired to have a career in the arts. However, after working as a street fundraiser in London in the 90s, she decided to dedicate her professional life to philanthropy and fundraising. Em started by combining her passion for the arts with a role at the renowned Tate Gallery and later with roles leading Universities.
While street fundraising can be challenging for many due to the number of passers-by who ignore or reject approaches, Em found it invigorating. She discovered that not only was she exceptionally good at it, but it also taught her valuable early lessons on how to engage people and how to separate any personal feelings of rejection from the cause she was promoting.
Established in 1991 and inspired by a global movement, Nikau (originally known as Wellington Community Foundation) was the first community foundation in New Zealand. Today, Wellington is located at the bottom of New Zealand's North Island, and there are now 17 community foundations throughout the country. Each foundation works to make a positive and lasting impact within their respective regions.
Collectively, these foundations have distributed over $50 million in the last five years, with a national asset base of over $230 million.
Nikau Foundation serves as a guardian of $32 million, which has been invested by donors to support local communities in the future. Additionally, Nikau operates as a Corporate Trustee for existing funds and trusts, providing valuable guidance on regional needs. Two notable foundations they work with are the Mark Dunajtschik Foundation and The Michael and Suzanne Borrin Foundation.
The community foundation movement has a rich history. It originated in the United States at the beginning of the 20th century, with the establishment of the first community foundation in Cleveland, Ohio, by Frederick Goff, a local banker and entrepreneur (Sacks 2014). Initially, community foundations were marketed as a means for banks to serve their local communities, and after the success of the Cleveland Foundation in 1914, similar foundations quickly emerged in the 22 largest cities in the United States.

Jun 8, 2023 • 38min
#144 Extraordinary path to charity leadership, Stephen Brandon Manager of Whanganui Community Foundation
Welcome to Purposely with Stephen Brandon, Manager of the Whanganui Community Foundation. Stephen's path to charity leadership is truly extraordinary, characterised by a rich tapestry of experiences. In our conversation, Stephen shares how his faith, deep empathy for others, and unwavering dedication to his local community fuel his relentless pursuit of excellence in leading the foundation.
Alongside obtaining a master's degree in music, he developed a passion for technology and coding, enabling him to create software solutions. He has also ventured across various countries, including Japan, Scotland, Eastern Europe, and his native region of Whanganui in the North Island of New Zealand. In his current role, Stephen draws on these diverse experiences to make a meaningful impact on the local community while also supporting community trusts nationwide.
One of 12 community trusts in New Zealand the establishment of the Whanganui Community Foundation traces back to the sale of Trust Bank shares, specifically Trust Bank Whanganui. Initially, their primary focus was on benefiting the community through charitable work. However, in recent years, their purpose has evolved to adopt a more strategic approach, targeting specific areas of need and deprivation.
The foundation is deeply committed to creating a significant impact within the community using the available funds. They give away approximately a million dollars each year, and these funds are distributed among numerous organisations, often in smaller amounts. While these contributions make a meaningful difference to many organisations and are critical for some, the foundation aims to avoid becoming the sole source of funding for any organisation. They strive to foster a diverse funding landscape where organisations have access to a variety of resources.
To increase their impact the foundation is actively exploring avenues to raise additional funds and expand their endowment. It is hoped that this transition from an endowed trust to a foundation that pursues growth opportunities and additional funds will mean they can give more. The foundation is engaged in discussions with other funding organisations regarding potential partnerships for grant-making although no decisions have been made. Leveraging their efficient systems, strong community relationships, and sound decision-making, they aim to include additional funds within their processes.
Stephen also highlights the positive changes implemented by the foundation. Previously, there was no public face to the foundation, resulting in minimal feedback provided to applicants other than a standard rejection letter. However, they have now begun collaborating with local funders and exploring possibilities of co-funding, which holds great potential for supporting other organisations.

Jun 5, 2023 • 43min
#143 Successfully growing a donor advised fund, Anna Josse founder & CEO Prism the Gift Fund
Welcoming Anna Josse to Purposely to share her mission to empower and inspire giving in the UK and Globally.
Join us as we delve into the world of purpose-driven giving with Anna Josse, co-founder, and CEO of Prism the Gift Fund. Anna's remarkable story as a founder and her unwavering commitment to social entrepreneurship have paved the way for one of the largest donor-advised funds in the UK.
In the early 2000s, Anna's curiosity led her to explore trust structures in America, igniting a passion to understand and revolutionize the UK market with her unique approach to giving. This drive to make a difference laid the foundation for Prism the Gift Fund (Prism). At the core of Prism’s mission is the empowerment of organisations, individuals, and groups to contribute to meaningful causes without the burden of establishing their own charitable foundations. By increasing the flow of funds into the charitable sector, locally and globally, Prism strives to create lasting impact and positive change.
Since its inception in 2005, Prism has experienced remarkable growth, fuelled by referrals from clients and private client intermediaries such as banks, law firms, and accountants. This organic expansion has meant that in financial year end June 2022, they received £115 million in donation income, distributed £60 million worldwide, and have assets valued at approximately £250 million.
Anna's pursuit of excellence extends beyond philanthropy. She believes in creating memorable experiences, whether engaging with others or hosting a dinner party. Every interaction is infused with a commitment to value and comfort, reflecting her dedication to making a difference in all aspects of life.
The success of Prism can be attributed to multiple factors. Anna highlights the growing acceptance of donor-advised funds in the sector, providing major donors with a solution to fill funding gaps left by the government. Moreover, navigating the complex regulatory landscape has been instrumental in Prism’s achievements.
Anna emphasizes Prism’s focus lies in distributing funds into the sector, not just in accumulating money. Their success is measured by the impact of funds donated to causes promoting social and environmental well-being, making a tangible difference in the world.
Collaborating with Prism offers numerous advantages, including their expertise in tax-related matters, such as maximizing the value of donations through Gift Aid. They also embrace diverse forms of contributions, from cash and shares to property, art, and even crypto currencies, ensuring flexibility for donors.
Anna's commitment to fostering positive change is at the forefront of Prism’s endeavours. With each step forward, they amplify the flow of funds into the charitable sector, ensuring vital resources reach those who need them most. Anna challenges major donors to reflect on their giving capacity and consider expanding their contributions, as the rewards of giving extend far beyond the act itself.
‘We encourage a paradigm shift towards the concept of ‘warm money’ — giving during one's lifetime, when the impact can be directly felt and experienced.’

May 31, 2023 • 50min
#142 Voice of the charity sector, Debra Allcock Tyler CEO Directory of Social Change
Welcome to Purposely with Debra Allcock Tyler, CEO of the Directory of Social Change (DSC). Established in 1988, DSC has been a trusted resource in
the non-profit sector, providing vital research, high-quality training, and ongoing support to charity leaders and volunteers. In addition, DSC advocates
on behalf of organizations facing tough challenges, from economic crises to the recent global pandemic.
With over two decades of leadership experience at DSC, Debra has played a crucial role in empowering charities to fulfil their missions despite limited resources and frequent obstacles. She proudly emphasizes DSC's position as a sector leader, offering unique resources that remain relevant, even as competition has emerged. Debra also discusses the evolving nature of the sector, highlighting shifts in attitudes and approaches.
One example of this shift is the increasing transparency in funding practices. Debra recalls a time when DSC faced criticism from trusts and foundations for publishing their information in directories. Nowadays, organizations inquire why they haven't been included, indicating a sector-wide move toward openness.
DSC operates as a self-sustaining charity, generating revenue through resource sales. By reducing reliance on grants, Debra explains how DSC maintains the freedom to express its views and remain critical without concerns about offending funders or losing support. This financial independence enables DSC to stay true to its purpose.
Debra underscores the importance of staying connected to the core purpose of the work rather than becoming fixated on specific methods. This mindset has allowed her and the DSC team to continuously find innovative ways to support charities. Their agility
and responsiveness to emerging needs have resulted in valuable services.
Throughout our conversation, Debra candidly shares her experiences as a leader at DSC. She openly acknowledges that she didn't have all the answers when she first joined the organization and describes how her leadership approach has evolved over the years.
Debra believes that people tend to emulate what they observe as effective. She points out that traditional leadership and management followed a predominantly male and patriarchal paradigm, emphasizing growth and similar metrics. However, she highlights the success of alternative leadership styles that have emerged, challenging the old norms.
In leadership, the primary objective is to ensure team members are aligned with the vision. Authenticity lies in supporting and enabling individuals to bring out their best to achieve that shared vision. Debra emphasizes the importance of distinguishing between being authentic to the leadership role and simply proclaiming, "This is me, take it or leave it," which is unsuitable for effective leadership.
Drawing from a powerful analogy, Debra passionately addresses the need for charities to go beyond providing temporary solutions and address the root causes of societal issues. She highlights the duty of charities to not only rescue people from the river but also go upstream and fix the source of the problem. While acknowledging that complete eradication of issues may be unattainable, she emphasises the importance of advocacy and voice in driving preventive measures.
The responsibility to lead the sector in the right direction is significant, but DSC's unwavering commitment to empowering organizations and fostering positive change has guided them for the past 20 years.
"Our focus has always been on helping organizations improve their practices and achieve their goals, whether it's fundraising, governance, leadership, or other vital areas."