Copy Chief Radio
Kevin Rogers
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
Episodes
Mentioned books
Oct 19, 2021 • 37min
CCR240: (Freelancer's Journey) Laura Belgray - How To Create (And When To Kill) A Hot Offer
Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular offers, then yanking them the minute they stop being fun. Laura talks about her criteria for deciding to start, or quickly stop, offering a service...
Oct 5, 2021 • 40min
CCR239: (New Breed) Cole Schafer on being the man in the arena
How does Cole Schafer get big companies to grant him full artistic freedom and trust their brand to his envelope-pushing approach? Let's get his take…
Sep 21, 2021 • 58min
CCR238: (Freelancer's Journey) Dean Edelson - ClickFunnels Senior Copywriter
Dean Edelson, a senior copywriter at ClickFunnels, chats about his own super successful product he just launched. Needless to say we have a lot to learn from Dean, and he gets into all the important stuff in this episode.
Sep 14, 2021 • 21min
CCR237: (Coffee With Kev) The 3 things I would teach my kids about freelancing
The 3 things I would want my teenagers to know about how to work with great clients, from anywhere, on their own terms.
Sep 7, 2021 • 23min
CCR236: (New Breed) Mike Michalowicz on how to Get Different (minus the clown shoes)
Best-selling author Mike Michalowicz chats about how to stand out in the deafening world of marketing noise. Dive in and enjoy this quick, "ah-ha" packed episode.
Aug 31, 2021 • 17min
CCR235: (Coffee with Kev) The R.E.A.C.H. content method
Kevin shares a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field.
Aug 24, 2021 • 24min
CCR234: (Freelancer's Journey) Claire Fernan - The Pharmacist Turned Copywriter
Get tactics and inspiration for deciding when and how to jump ship and go all-in on freelancing… from someone whos been there and has done just that.
Aug 17, 2021 • 27min
CCR233: (New Breed) Sammy Musgrave - Instagram Caption Copy That Converts
Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she's using proven copy strategies for turning scrollers into subscribers.
Aug 10, 2021 • 38min
CCR232: (New Breed) Casey Stanton on Fractional CMO-ing
Want to know how you can position yourself as an indispensable problem solver, instead of a generalist freelancer…Casey Stanton immediately shows you how to reframe your thinking and potentially open up a whole new world of possibilities for how to grow your business.
Jul 13, 2021 • 39min
CCR231: (Freelancer's Journey) Csaba Borzasi - Growing Your Business By Showing Your Work
One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you're learning. Csaba Borzasi has done an amazing job of this recently and he is here to share his idea.
