Copy Chief Radio
Kevin Rogers
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
Episodes
Mentioned books
Feb 1, 2022 • 24min
CCR250: (New Breed) Jen Gottlieb - Connecting Through The Camera
Jen Gottlieb, a former actress, gives some really fun and actionable tips on how to make that cold little camera lens your new best friend.
Jan 18, 2022 • 38min
CCR249: (Wisdom Tree) Carline Anglade-Cole - "Your copy sucks, you don't"
Carline, a true veteran of the craft, talks about a few life lessons, what she expects from "a real writer", and why copywriters need to quit cursing all the time!
Jan 4, 2022 • 29min
CCR248: (Freelancer's Journey) Kev Kaye - "What you actually need is a growth strategy."
Kev Kaye shares the big lessons that have led to his dreamlike success, all the way from "typical C-student" to running his high-level business from his cool-ass studio loft overlooking his hometown of Rochester, NY.
Dec 28, 2021 • 37min
CCR247: (New Breed) April Dykman - How to land (or lose) the gig
April Dykman lists out the good, the bad, and the downright ridiculous things to embrace and avoid when applying for any copywriting job.
Dec 21, 2021 • 39min
CCR246: (New Breed) Terri Trespicio - How to thrive inside your comfort zone
Terri Trespicio, a sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Terri and I discuss her new book and how she learned to let go of limiting beliefs.
Dec 14, 2021 • 27min
CCR245: (New Breed) Brenna McGowan - The no stress launch plan
Brenna and I talk about the psychology of launch strategy, she shares some key strategies for planning your pre-launch, and how social media and email copy play a major role in today's campaign models.
Dec 7, 2021 • 39min
CCR244: (Coffee With Kev) 7 Reputation Boosters (and Killers)
As an entrepreneur or service provider, your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly. So, how do you establish and protect your reputation?
Nov 30, 2021 • 32min
CCR243: (New Breed) Craig Dave - Ramping up tension (and laughs) in your copy
Copywriter Craig Dave talks about a thing he likes to call a "laughertorial" - an essentially funny, somewhat satirical, advertorial. There are some really important lessons for effective copywriting in this conversation, so start listening!
Nov 16, 2021 • 21min
CCR242: (New Breed) Arthur Lih - The tricky business of saving lives
My guest today Arthur Lih, is the inventor of LifeVac, a device that has saved 160+ lives (70 of them children) since he invented it. His "reason why" story will break your heart.
Nov 2, 2021 • 42min
CCR241: (Wisdom Tree) Ryan Lee on reinventing your business without losing your way
If you've had your fill of empty, overnight "influencers", and want to shed the imposter syndrome that stems from seeing their highlight reels… then you're gonna love this very real conversation with Ryan Lee.
