

The Rich Somers Report
Rich Somers
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
Episodes
Mentioned books

Apr 11, 2023 • 52min
She's a World Famous CrossFit Athlete Sponsored by Nike w/ 1M+ Social Media Followers and Founder of Grown Strong | Lauren Fisher E38
In today’s episode, Rich sits down with special guest Lauren Fisher – 8x CrossFit Games athlete, real estate investor, and founder of Grown Strong, an online fitness community for women. When she’s not busy training, competing, or hosting fitness retreats, she enjoys learning about & investing in real estate with her husband and family. Rich and Lauren talk about how she first got started with CrossFit, what it was like growing up with three older brothers, the part they played in her becoming the strong woman she is today, and inspiring others to overcome obstacles. They discuss the San Diego real estate market, Lauren’s upcoming CrossFit Games (going for her 9th year), and some of the craziest experiences she’s had competing at past competitions. Connect with Lauren on Instagram: @laurenfisherUse Code: GSFIT50 for 50% off Lauren’s Fitness Community: https://grownstrong.com/More About Lauren: https://lauren-fisher.com/ Book a Room at Lauren’s Family Vacation Home in Nicaragua here: https://ranchosantana.com/accomodation/casa-linda Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Apr 6, 2023 • 40min
Transitioning from Short-Term Rentals to Boutique Hotels | TJ Tijani E37
In today’s episode, Rich sits down for an interview with hotel & short-term rental investor, TJ Tijani. Before getting into the real estate space, TJ was working as an engineer on offshore oil rigs when he started educating himself and learning about real estate investing. His original goal was to have 10 single-family homes then retire, but his circumstances changed and he decided to go all-in on real estate investing. He focuses on building relationships, and today he’s doubling down on boutique hotels and properties with multiple units in one location. Rich and TJ discuss the intersection of creative financing and short-term rentals, flagship hotel requirements, and converting apartment complexes into boutique hotels. They talk about pursuing what you’re truly passionate about in life and give some advice to new investors looking to leave their day job and make the jump into real estate. // Connect with TJ on Instagram: @tjtijaniJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Apr 4, 2023 • 30min
Don't Rely on Airbnb, Build Your Own Direct Booking Platform | Mark Simpson E36
In today’s episode, Rich sits down with Mark Simpson, founder of Boostly – a company that gives hosts and property managers the tools, tactics, and training to increase their direct bookings. Mark is from the UK and grew up in the hospitality industry, which is where his passion began for helping other hosts. Rich and Mark talk about the importance of building your business using your own direct booking platform, and not fully relying on Airbnb, Booking.com, Expedia, or other platforms. They discuss building relationships and partnerships locally and nationally, the role SEO plays in your property’s performance, how to convert a “looker into a booker”, and the future of Airbnb along with a few key changes they’ll be rolling out soon. // Connect with Mark on Instagram: @boostlyuk / Website: https://boostly.co.uk/ Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 30, 2023 • 1h 1min
The “Come-Up” as a Country Music Singer in Nashville | Todd Cameron E35
In today’s episode, Rich sits down in Nashville with up-and-coming country music star, Todd Cameron. They first met a couple months ago, when Todd was in San Diego for a show and connected with Rich to discuss real estate investing. Todd is a small town guy with country & rock roots from West Virginia, who moved to Nashville to pursue his music career after touring with Brett Michaels from Poison. They talk about how he got his start & rise in country music, the feeling of hitting rock bottom, and how he shifted his mindset to pull him back up again. He discusses breaking up with his previous band members to do his own thing, along with the pressure and motivation when everything is riding on your shoulders. They dive into what it takes to make it in the music industry, the importance of your fan base, and a near-death experience that completely changed Todd’s outlook on life. // Connect with Todd on Instagram: @toddcameronmusic / Listen to his Music on Spotify and Apple MusicJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 28, 2023 • 33min
This Former Walmart Employee Solved a Major Gap in the Airbnb Industry | Marc Hostovsky (CEO/Founder Minoan) E34
In today’s episode, Rich sits down with Marc Hostovksy – Founder & CEO of Minoan, an all-in-one procurement and retail platform for the short-term rental industry. After spending nearly 6 years working at Jet.com and then Walmart (acquired Jet.com in 2016) managing a $400M business, he quickly realized that the best product experiences don't happen on screens or shelves, they happen in real moments of use. Marc believes hosts and hospitality professionals should be seen as marketing partners instead of customers, and he’s passionate about connecting hosts with brands, creating a centralized place to manage everything they need to order, and transforming their properties into a shoppable, revenue driving experience. Rich and Marc discuss the balance of art & science with your STRs, the importance of design as well as operations, and one crucial item you should splurge on for your property. They dive into Marc’s experience raising money for his business and his plan for Minoan moving forward. // Connect with Marc on Instagram: @minoanexperienceJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 23, 2023 • 26min
She Invests in Multifamily and Short-Term Rentals While Raising Two Kids and Running a Full-Time Business | Avery Carl E33
Today Rich sits down in Nashville for an interview with Avery Carl – CEO and founder of The Short Term Shop, a real estate sales team that specializes in helping investors locate, analyze, and acquire profitable short-term rentals in the top vacation rental markets around the country. Avery is a strategic investor herself and currently holds 250 doors, including short-term rentals as well as buy-and-hold single-family & multifamily properties. Rich and Avery discuss the high interest rate environment and how it’s affected the short-term rental industry, the “Airbnb Boom + Airbnb Bust”, and why your style of management matters just as much as the property itself. They dive into diversifying your portfolio, the importance of managing your time between business & family, advice on key markets for new investors, and where she’s putting her money in 2023 moving forward. // Connect with Avery on Instagram: @theshorttermshop Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 21, 2023 • 47min
He Buys Assisted Living and Behavioral Health Properties to Maximize Cashflow Potential | Serg Lupescu E32
In today’s episode, Rich sits down with Serg Lupescu, who specializes in investing in assisted living facilities and behavioral health properties in Arizona. They discuss how he got his start in this niche market — from majoring in nursing and deciding it wasn’t for him, then moving to Arizona to open his own facility. They dive into the operations of these properties, the challenges faced throughout the pandemic, criteria that he looks for when searching for properties to convert, and the lending options for these types of deals. Rich and Serg also talk about the current situation with the banks collapsing and the importance of diversifying your investment portfolio. // Connect with Serg: sergiulupescu1@gmail.com Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 16, 2023 • 32min
Buying Properties on Large Lots to Build Additional Units (ADU Value-Add Strategy) | Maxwell Ventura E31
In today’s episode Rich sits down with Maxwell Ventura – a local residential Broker Associate who specializes in working with new investors for single-family residences up to the 4-unit range. He focuses on value-add opportunities for his clients, including renovation plays, adding additional units, and leveraging the non-optimized zoning on a given parcel of land. They dive into the ADU permitting process, California Coastal Commission Zoning, bonus density, and creative ways of utilizing lot codes to maximize potential. Rich also shares what his exact strategy would be if he was a new investor, to live for free while still creating equity and cashflow. // Connect with Max on Instagram: @maxwellbventura / Email: maxwellbryan.realty@gmail.com / Phone: (619) 944-2580Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 14, 2023 • 36min
He Sells and Leases Office, Retail, and Industrial Buildings | Emmett Cahill E30
In today’s episode, Rich sits down for a conversation with Emmett Cahill – Commercial Real Estate Broker and Vice President of QFC Real Estate in Downtown San Diego. Emmett is a local Little Italy resident, and was actually the broker who assisted Rich in finding the space that is now home to Somers Capital Headquarters and the podcast studio. They talk about how retail, office, and industrial spaces are bouncing back after the pandemic, and whether or not the shift to work-from-home is here to stay. They dive into tenant improvement allowances, co-working spaces, HOA fees, and leasing vs. buying your office space. Emmett is passionate about helping people find spaces for their businesses, and would love to help you if you’re in the Southern California area. // Connect with Emmett: ECahill@qfcre.comJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Mar 11, 2023 • 11min
Are Airbnbs and Multifamily Over Crowded? | Bonus Episode E29
In today’s bonus episode, Rich highlights an asset class he’s currently focused on buying and why he’s bullish on it. He goes over the reasons why he’s shifting his focus from Airbnb’s and multifamily, even though he owns both short-term rentals and multifamily real estate. Rich dives into regulations, competition, and the natural progression to the next big thing. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.


