Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
Aug 12, 2024 • 7min
3 Must-Do Book Launch Strategies (458)
There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Aug 5, 2024 • 4min
James Patterson Writing Tips (457)
James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Here they are. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jul 29, 2024 • 5min
What Is Your Worthy Cause Right Now? (456)
Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do. Connect with Marcus Sheridan on LinkedIn here. Get the audiobook for The Content Entrepreneur here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jul 22, 2024 • 7min
What's Important Enough to Change? (455)
In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jul 15, 2024 • 5min
Your Newsletter Is Too Important (454)
Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jul 8, 2024 • 4min
Do or Do Not...There Is No Supposed To (453)
As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jul 1, 2024 • 5min
It's Time for Your Content Collaboration (452)
If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example. Here's more on mxmtoon. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jun 24, 2024 • 7min
Life Is Short [special episode] (451)
A heartfelt discussion about Alzheimer's disease and Gene Wilder's battle with it, emphasizing the impact of memory loss and behavioral changes. The speaker shares emotional moments with their aging father, highlighting the importance of creating positive memories despite the challenges of Alzheimer's.
Jun 17, 2024 • 4min
Sell More Using This Method (450)
Learn the strategy to maximize sponsor revenue by offering exclusive and limited opportunities. Focus on selling fewer, higher-priced sponsorships to top companies and provide category exclusivity for each sponsor.
Jun 10, 2024 • 46min
How I Started and Sold The Tilt with Simon Owens (449)
An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
