Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Latest episodes
Jun 17, 2024 • 4min
Sell More Using This Method (450)
Learn the strategy to maximize sponsor revenue by offering exclusive and limited opportunities. Focus on selling fewer, higher-priced sponsorships to top companies and provide category exclusivity for each sponsor.
Jun 10, 2024 • 46min
How I Started and Sold The Tilt with Simon Owens (449)
An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Jun 3, 2024 • 6min
Win at AI with Content Signals (448)
Navigating Changing Algorithms and AI in Marketing: Exploring how social media algos and SEO have evolved in an AI-driven world, emphasizing the importance of creating content signals to enhance brand visibility and recommendations. Strategies for adapting to no-click searches and leveraging AI like GPT for effective audience engagement are discussed.
May 27, 2024 • 5min
Creating Your Own Internet (447)
As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't. Ask yourself where you need to be, for yourself as an individual, and as a creator. Article Link: The Death of the Internet (again) ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
May 20, 2024 • 8min
6 Things I'd Do If I Were You (446)
This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing. Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print Diversifying Revenue Streams Launching Physical Events ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
May 13, 2024 • 6min
Your Content Is Making a Difference (445)
My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
May 6, 2024 • 6min
The New (Old) Content Entrepreneur Business Model (444)
The podcast discusses the evolution of content entrepreneurship and the importance of owning audience data. It also pays tribute to a supporter and highlights the significance of owned distribution channels in content strategy.
Apr 29, 2024 • 7min
Will TikTok Be Banned or Sold? (443)
Exploring the likelihood of a TikTok ban in the US and its implications, including national security concerns and potential sale of the app to a US company. Content creators are advised on actions to take and preparations for ownership changes, with an invitation to a Content Entrepreneur Expo.
Apr 22, 2024 • 5min
We Need More Focus on Words as Creators (442)
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.
Apr 15, 2024 • 6min
A New Way to Publish a Book (441)
The podcast discusses the benefits and challenges of selling a book directly to consumers, bypassing traditional platforms. It introduces a new publishing service for non-fiction authors looking for a direct book experience.
