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Content Inc. - The Podcast
Sell More Using This Method (450)
Jun 17, 2024
Learn the strategy to maximize sponsor revenue by offering exclusive and limited opportunities. Focus on selling fewer, higher-priced sponsorships to top companies and provide category exclusivity for each sponsor.
03:58
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Quick takeaways
- Target top companies with budget for sole sponsorships for events.
- Implement limited sponsorship model to increase perceived value and appeal to sponsors.
Deep dives
Creating Limited Opportunities for Sponsorship
When considering sponsorship opportunities for events, rather than selling numerous small sponsorships, it is more effective to create limited opportunities. By targeting a few top companies with the budget for a sole sponsorship, you can offer them exclusivity in reaching your event's attendees. This approach can be more enticing and valuable to potential sponsors, especially if they are the only ones in the room selling to your high-quality audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode