Author U Your Guide to Book Publishing

This week on Author U - Your Guide to Book Publishing, Judith Briles invites Casey Demcak to join her. Casey owns Casey Demchak Copywriting Services, where he takes care of iller copy for back covers, one sheets, landing pages, media realeases ... anything that needs a sales/marketing pitch to it. He works with authors, solo entrepreneurs, and small business people. You don't want to miss this one! His website is www.CaseyDemchak.com We probed into: -Why a landing page for your book and the key elements. -Creating compelling copy for your back cover. -Tips for making your media release pop. What's an author one sheet -And so much more ... Even though authors are wordmasters--too many times when it comes to creating and using the best ones to describe you and your work, there isn't a homerun. . By learning some tricks of the copywriting world; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing

Social media is overwhelming. By learning some tricks of the cyberworld; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Melody Jones joins Dr. Judith Briles on Author U - Your Guide to Book Pulishing. Melody owns Social Media Management Services, where she takes care of the day-to-day so you don’t have to. She works with authors, solo entrepreneurs, and small business people. Services include social media management on behalf of her clients, workshops, and one-on-one coaching. Her website is www.SocialMediaMelody.com. Here's what Judith and Melody probe into: -How to work with authors .. and how authors can work with social media managers. -Author and Book Platforms – getting yours out there -Tips for working with a social media manager -Blogging, Twitter, Facebook, Google+, Pinterest postings -How to engage, and disengage if need be -And so much more ... Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.

Would you like to know how to work with an Indie Bookstore? How about setting up terrific book signings? Those and other questions about POD, the EBM--Espresso Book Machine Today, on Your Guide to Book Publishing with Dr. Judith Briles, John Zeck joins in for the hour to talk indie bookstores, POD and the EBM--Espresso Book Machine and how it integrates the success and influence factors or an author and his or her book. You will learn: What, exactly is an Espresso Book Machine? What are the best ways to use one? Why should authors have their books in the IndemandBook.com system? Ways to increase your sale with book stores. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. John Zeck is the Director of the Tattered Cover Press in Denver Colorado. With over 20 years in publishing, he knows books and authors. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.

Do you know what the key factor of creating a website that rocks and why you should care? Do you know why branding is critical? Would you like to learn what NOT TO DO and WHAT TO DO to engage visitors, turn them into fans and support you and your book? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Webmaster, Illustrator and Graphic Recorder Shannon Parish joins in for the hour to talk websites, branding author engagement and how it all integrates the success and influence factors or an author and his or her book. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.

Do you know what the key factor of Klout is and why you should care? Do you know how Klout has morphed over the past year? How about the interior? Would you like to learn some true insider tips on how to maximize your influence factors within the social media world? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Terry Brock joins in for the hour to talk technology, social media and how it integrates the success and influence factors or an author and his or her book. You will learn: -What, exactly is Klout, and why you as an author should care. -What is the best ay to approach Klout? -Why authors need to be concerned about all things social media. How the world of books and publishing are changing under social media and the new technologies. -Secrets to checking out your Klout score. -Ways to increase your Klout score. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.

Do you know how to create a dialogue that grabs the reader? How to create a story line that ebbs and flows? How to weave a sensual tapestry for the reader? Today, on Your Guide to Book Publishing with Dr. Judith Briles, Lisa Alpine, author of Exotic Life: Laughing Rivers, Dancing drums, Tangled Hearts joins in for the hour to identify what works in the creation of your story; the styles, the dialogue, how to interject humor; take advantage of news, history and quirky events. -You learn why a movie script can recreate your narrative and story strategy. -How to create a visual picnic for the rearer with your words. -What the 5 steps every writer needs in her toolbox. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the Author and Book Platforms. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Do you know how critical your cover design is for your book? How about the interior? Have you settled for just "good enough"? Have you ever had to make an excuse as to how your book looks, or feels? You won't after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Nick Zelinger joins in for the hour to identify what works and doesn't in the book and cover design worlds. -What the key components of a great book cover is all about. -How to create a visual picnic for the book buyer. -What the key elements that every cover should have. -What separates a mediocre book from a stellar one in design. -For nonfiction, how to create a cover and interior that says, "I have the answers ..." -For fiction, how to create a cover that seduces the reader to buying the book. -What the top mistakes authors make over and over and how to stop them. How to rescue your own book or the one that someone else designed. -Why you don't design your own stuff...period. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms. Nick Zelinger is the CEO of NZ Graphics, a Colorado based book and cover design as well as general graphics company. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Nick's extreme flexibility and creativeness has contributed to many of Judith's clients book, as well as her own. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

What does Judith Briles know about authors, platforms, publishing and creating a GamePlan for your book? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What the key components of a Book and Author GamePlan are. -How to create a GamePlan that will support your marketing. -Key components of Author and Book Platforms. -For nonfiction, how to create "interaction" with your reader. -For fiction, how to create a storyline that connects with your reader. -How to write the marketing copy to bring your reader to you. -How to solve the reader's "problem." Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms.. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and ability to work with others of multiple genres to create and market a successful book has been proven over and over. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

What does Amy Collins know about authors, publishing and distribution? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Amy reveals insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What publishing strategies work best for ebooks. -How to really mirror your competition and bypass them in your marketing strategy. -3 steps to propel your book marketing success. Amy Collins is the CEO of New Shelves Book Publishing. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Writing, researching and publishing a book has expenses tied to it.,, and tax consequences. Do you know which are tax deductible, and which are not? Do you know which type of business strategy you should use to best protect you, and your publishing? Do you know how to set up your bookkeeping? Those questions and much more will be answered with Judith's guest Carol Topp, CPA, who specializes in working with authors and writers.