

Health Coach Radio
Primal Health Coach Institute
Welcome to Health Coach Radio, the podcast that pulls back the curtain on the business and craft of health coaching. Brought to you by Primal Health Coach Institute and hosted by master coach Erin Power, this show is your go-to resource for honest conversations, real-world coaching insights, and inspiration to elevate your practice.
Each week, you’ll hear from expert guests who are shaping the future of health and wellness, and every Tuesday, Erin takes the mic solo to share what’s working, what’s not, and how to keep showing up with clarity, confidence, and purpose. With over 15 years of coaching experience and a thriving six-figure business of her own, Erin brings no-fluff wisdom to help you grow, serve, and succeed
Each week, you’ll hear from expert guests who are shaping the future of health and wellness, and every Tuesday, Erin takes the mic solo to share what’s working, what’s not, and how to keep showing up with clarity, confidence, and purpose. With over 15 years of coaching experience and a thriving six-figure business of her own, Erin brings no-fluff wisdom to help you grow, serve, and succeed
Episodes
Mentioned books

May 29, 2024 • 1h 10min
Your Clients Aren’t Over Fat, They’re Under Muscled with Dr. Gabrielle Lyon
Dr. Gabrielle Lyon is the founder of Muscle-Centric Medicine, a branch of preventative medicine which puts muscle quantity and quality on the front burner. Muscle is a vastly underrated resource that burns fat, influences metabolism, protects against disease, and so much more, and Dr. Lyon is helping her clients to understand and prioritize their skeletal muscle. In this episode, Dr. Lyon talks about the fact that we are focusing too much on adiposity and too little on muscle, how to change the conversation around gaining muscle mass, training versus activity, how and why to prioritize your protein, and so much more. Dr. Lyon also leaves us with the soundbite that it is never too late to increase your quality of life, and we couldn’t agree more! Episode Overview: 0:00 Intro 0:17 The Power of Muscle 11:45 Skeletal Muscle Mass 16:01 The Impact of Longevity 17:50 Challenging Diet Culture 25:49 Factors Affecting Muscle Gain 29:26 Prioritizing Protein Intake 31:24 Importance of First Meal 32:38 Excitement for Nutrition Simplicity 35:28 Protein First Feedback 36:40 Debunking mTOR Myths 37:44 Understanding mTOR Stimulation 1:03:40 Seeking Mission-Aligned Health Coaches 1:06:02 Identifying Patient Archetypes 1:07:42 Dr. Gabrielle Lyon's Mission and Projects Connect with Dr. Gabrielle at: Website: https://drgabriellelyon.com Instagram: https://www.instagram.com/drgabriellelyon/ YouTube: https://www.youtube.com/channel/UCWPQJeWz4pvccA3lIoZ7j1Q Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

May 22, 2024 • 1h 13min
Time Will Pass Anyway with Shanté Cofield
Dr. Shanté Cofield, AKA the Movement Maestro, started her career as a physical therapist but realized early on that they didn’t really enjoy it. She knew in her gut that they weren’t in a career where they could truly express themselves, and as a result, she left this field to coach other movement specialists through the process of building personal brands online. Shanté’s approach to business coaching is to help her clients live their absolute best lives. This is the guiding light in their business, and in this episode they offer up incredible wisdom to help you begin to uncover what is important in your coaching practice, your business, and your life. In today’s episode, we talk about how to show up confidently and authentically as yourself on social media, what kinds of things we should be posting to social media, the idea that the time will pass anyway, and so much more. Episode Overview: 0:00 Introduction to Dr. Shanté Cofield 1:23 Health Coach Radio Introduction 2:00 Conversation with Dr. Shanté Cofield Begins 2:31 Shante's Journey to Becoming a Business Coach 5:29 Unveiling the "More You" Philosophy 9:38 Building Confidence by Taking Action 17:34 Choosing Instagram as a Platform 21:20 The Evolution of Instagram and Posting Strategies 28:26 Addressing the Hate for Social Media 33:58 Importance of Solving Problems on Instagram 1:02:30 The Power of Social Media Engagement 1:08:08 Connecting with Your Ideal Client 1:10:07 Breaking Barriers: Women's Work Ethic 1:12:13 Wisdom Bombs and Authenticity in Coaching Connect with Shanté on: themovementmaestro.com Instagram: @themovementmaestro --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

May 15, 2024 • 1h 27min
The Intersection of Fitness & Business with Jill Coleman
Jill Coleman (AKA Jill Fit) a fitness industry leader and business coach, shares valuable insights on staying connected with clients, niche health coaching, prioritizing client outcomes over deliverables, and differentiating services. Jill is a fitness industry veteran and also an in-demand business coach for health, fitness, and nutrition professionals looking to take their business online and scale it. What is really unique about Jill as a business coach is that she is still working in the health and fitness space as a coach herself, creating and selling programs to her clients. This means that she still has her finger on the pulse of what health consumers are looking for, how they behave, and how they make buying decisions. In this episode we chat about Jill’s journey to success in the coaching industry, getting in the trenches with your clients, the difference between a good marketer and a good coach, the idea of proving your method and so much more. It should come as no surprise that with Jill’s expertise in both fitness coaching and business coaching, this episode is packed with tons of important insights. Grab your pen and paper and let’s dive in with Jill Coleman! Episode Overview: 0:00 Introducing Jill Coleman 2:12 Jill Coleman's Fitness Industry Journey 4:58 Importance of Staying Consumer-Facing in Coaching 9:56 Market Saturation and Specificity in Online Coaching 29:18 Programming and Problem-Solving 37:53 Crafting Compelling Sales Copy 46:44 The Value of High-Ticket Offerings 49:32 Understanding Consumer Behavior 52:42 Establishing a Signature Offer 54:56 Finding Your First Clients 57:36 Building Your Body of Work 1:05:23 Embracing Confidence and Hubris 1:11:02 Transitioning to Certification 1:15:50 Creating a Program 1:22:23 The Journey of Scaling a Business Connect with Jill at: Website: jillfit.com Instagram: https://instagram.com/jillfit YouTube: http://www.youtube.com/user/linmull --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

May 8, 2024 • 1h 11min
How to Build a Referral-Friendly Business with Dr. Kim Foster
Dr. Kim Foster is a doctor who noticed a big gap in patient care post-doctor visits. She felt both patients and doctors weren't getting the support they needed to make lasting health changes. This episode is a gem for health coaches itching to be part of traditional or holistic medicine practices. Erin and Laura dive into Dr. Foster's passion for a healthier world and her efforts to blend conventional healthcare with wellness coaching. They also tackle where our current healthcare system shines and where it falls short. Plus, they share tips on getting referrals from medical pros and approaching them effectively. Every year, the value of having health coaches on medical teams becomes clearer. Tune in to catch the buzz about this exciting trend in healthcare. It's a thrilling time to be a health coach! Episode Overview: 0:00 Intro 1:25 Welcome Dr. Foster 20:52 Bridging the Gap: National Board for Health and Wellness Coaches 20:58 Equipping Health Coaches for Collaborative Success 32:15 Building a Referral-Friendly Foundation for Health Coaches 35:13 Streamlining Processes for Doctors 43:51 Importance of Persistence in Business 54:29 Overcoming Objections to Private Services 58:21 Importance of Client Willingness to Invest 1:04:07 Painting the Picture for Referral Practitioners 1:07:00 Diverse Ways to Work with Coaches 1:07:56 Embracing Collaboration with the Medical Community Connect with Dr. Foster on: Website: http://www.drkimfoster.com/ IG: https://instagram.com/drkimfoster Quiz: https://quiz.tryinteract.com/#/5df3d002c752370014d07271 --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

May 1, 2024 • 1h 19min
How to “Show Up Anyways” with Karin Rozell
Karin Rozell is a business coach for health and wellness coaches. You might know Karin as the business coach who teaches her clients the art of building their own ‘Happy Little Practice‘ rather than focusing on the idea of scaling their business to 7 figures and beyond. In this episode, she revisits the idea of a ‘Happy Little Practice’ in the context of a world that has changed drastically since the last time she was on the podcast—a world where many health, fitness, and nutrition coaches are flocking to the online space because the feasibility of an in-person practice has become more difficult. While this opportunity is exciting, it can also be daunting, and this episode is a pep-talk for that. Karin, along with Erin and Laura, discuss the idea of hashing out your contingency plan, doubling down on what you can control, adopting the idea of a ‘Golden Hour,’ setting short-term goals, and acting now (because there is no reason not to). If you have been feeling a little unsure of how to show up in this ever-changing space, today’s episode might just be the pep talk you need. Tune in to find out! Episode Overview: 0:00 Introduction to Karin Rozell, Business Coach for Health and Wellness 2:20 Karin Rozell’s Background and Reason for Returning 30:29 The Importance of Making Money During Uncertain Times 39:04 Friend's Rant on Free Programs 42:22 Too Many Options Overwhelming People 49:11 Impact of Living Rurally 50:58 Finding New Opportunities 54:43 Action Over Perfection 57:43 Staying Inspired in Business 1:00:05 Utilizing Signature Talks 1:04:57 Importance of Storytelling 1:08:54 Lessons from Personal Experiences 1:14:55 Lack of Health Leadership 1:16:09 The Need for Courage 1:17:22 Connecting with Karin 1:18:05 Acting Now in Uncertain Times Connect with Karin on: Website: https://www.karinrozell.com IG: https://www.instagram.com/happylittlepractice/ Facebook: https://www.facebook.com/happylittlepractice --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Apr 24, 2024 • 1h 18min
A Series of Serendipitous Mistakes with Tony Horton
Tony Horton is a fitness industry legend. You may remember Tony from the super popular P90X workout, which was at the forefront of extreme fitness programming for quite a while. Tony is also the author of the top-selling books, Bring It, Crush It, and his newest release The Big Picture: 11 Laws That Will Change Your Life. He is a world-class speaker and presenter and has appeared on countless TV programs as a fitness and lifestyle expert to promote healthy living through exercise and proper nutrition. Tony believes that real and lasting change can happen when we commit to health as a lifestyle. During this episode, we discuss Tony’s crazy origin story of how he became the face of P90X and other online fitness regimens, his advice on the two things you need to do to survive in this industry, how to reverse engineer your dreams, how he would describe the trajectory of his career, and what needs to be done for a tipping point to occur. There is nothing more inspiring than talking to a person who has cruised into their 60s with the level of health and vitality that Tony walks around with. Have a listen and we know you will be inspired! Episode Overview: 0:00 Intro 2:16 Tony Horton's childhood struggles and early life challenges. 15:31 Tony Horton's transition into becoming a fitness trainer for celebrities. 17:41 The evolution of Tony Horton's career with Nordic Track and Guffey Renker. 22:50 Tony Horton's life-changing success with the creation of P90X. 24:38 Tony Horton's impactful ventures beyond Beachbody into the military world. 28:07 Seizing Opportunities through Hard Work 30:29 Embracing Freedom and Creating Unique Fitness Routines 42:39 Overcoming Procrastination and Fearlessness 49:01 The Power of One Opportunity 50:04 Focusing on the Present and Building Relationships 50:47 Building Your Business with Authenticity 1:05:55 Diversifying Projects and Finding Balance 1:08:44 Embracing Lifelong Learning and Experiences 1:12:06 The Importance of Health and Wellness Longevity Connect with Tony at: tonyhortonlife.com Instagram: @tonyshorton --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Apr 17, 2024 • 1h 10min
Innovating Health Coaching Education with Dr. Sandra Scheinbaum
Dr. Sandra Scheinbaum is the founder and CEO of the Functional Medicine Coaching Academy and she joins hosts Erin Power and Laura Rupsis to discuss the vital role of health coaches in behavior change, collaboration, and client empowerment on Health Coach Radio. Dr. Scheinbaum's journey from clinical psychology to pioneering functional medicine practices has been marked by innovation and a commitment to education. In this episode, discover the intersection of psychology, nutrition, and functional medicine, and explore how Dr. Scheinbaum is shaping the future of health coaching education through innovative approaches. Whether you're a seasoned coach or just starting out, this conversation provides valuable insights to elevate your coaching practice and make a lasting impact in the field of health and wellness. Don't miss this enlightening discussion on Health Coach Radio! Episode Overview: 0:00 Introduction to Dr. Sandra Scheinbaum 1:24 Health Coach Radio Introduction 22:56 Dr. Sandra's Transition into Psychology and Biofeedback 30:33 Conversational Necessities for Health Coaches 37:11 Vision for the Future 41:09 Market Saturation Concerns 45:45 Affordable Health Coaching 51:12 Specializing in Biofeedback 54:28 Connecting with Clients' Needs 58:13 Overlapping Coaching Modalities 1:00:37 Importance of Board Certification 1:04:22 Embracing the Coaching Profession 1:08:51 Inspiring Health Coaching Pep Talk Connect with Dr. Sandra at: https://functionalmedicinecoaching.org Facebook: Functional Medicine Coaching Academy Instagram: @functionalmedcoach Instagram: @drsandi Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Apr 10, 2024 • 46min
Play Big, You’re a Freaking Health Coach with JJ Virgin
JJ Virgin is a legend in the health industry and is an absolute case study of what it looks like to build a health, fitness, and nutrition empire. JJ is a wealth of knowledge in the wellness space and has a laundry list of letters behind her name to back it up. She has been in the business for a long time and has personally watched health and fitness trends, fads, and ideas both come and go. JJ has personally helped to create the industry of health coaching and is here to tell us that NOW is the perfect time to step into this space. During this episode, JJ, Erin and Laura discuss the importance of speaking a language that your clients understand, how being your own boss requires you to show up in a big way, what she looks for in health coaches, and more. Episode Overview: 0:00 Meet J. J. Virgin 0:37 The Evolution of Health Coaching with J. J. Virgin 2:07 Pioneering Personal Training and Nutrition 4:58 Personal Branding and Overcoming Imposter Syndrome 7:18 The Simplicity of Effective Health Coaching 12:27 Navigating the Journey of Health Coaching 13:26 Mastering the Basics: Advice for Aspiring Health Coaches 17:00 Embracing Your Unique Journey as a Health Coach 22:44 The Importance of Niching Down in Health Coaching 23:21 Transitioning to Entrepreneurship in Health Coaching 24:07 Debunking the Entrepreneur Myth 24:54 The Solopreneur Path: Freedom and Challenges 25:26 Leveraging Opportunities in Health Coaching 26:47 Mastering Client Acquisition and Networking 28:50 The Power of Word of Mouth in Business Growth 29:43 Exploring Employment Opportunities for Health Coaches 31:43 Navigating the Job Market: Tips for Health Coaches 37:19 The Importance of Masterminds and Coaching for Success 44:03 Final Thoughts: The Future of Health Coaching Connect with JJ on: Website - https://jjvirgin.com IG - https://www.instagram.com/jj.virgin/ YouTube - https://www.youtube.com/user/jjvirginvideos FaceBook - https://www.facebook.com/JJVirginOfficial/ --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Apr 3, 2024 • 1h 23min
Let the Law Empower You with Lisa Fraley
Lisa Fraley is a holistic lawyer who blends her legal expertise with her health coaching expertise to help thousands of heart-centered entrepreneurs protect their businesses and brands with contracts, disclaimers, trademarks and more. Lisa shares her legal love through online DIY legal templates, online courses, 1 on 1 services, and speaking engagements. Lisa’s mission is to help small business owners understand that the law can be accessible, empowering, loving, and even spiritual. In this episode, we dive deep into 7 easy legal steps that health coaches should take when growing their business, which steps you should have in place prior to seeing your first client, and how to stop fearing the law and start using it to protect your business. Lisa left us feeling empowered and protected, and we know you will feel the same. Episode Overview: 0:00 Introduction to Lisa Fraley's Legal Expertise 23:15 Implementing Client Agreements for Health Coaches 30:06 Signing Agreements: Old School vs. Electronic Signatures 34:30 Invoicing System: Reminders and Awkward Conversations 37:21 Sole Proprietor: Registering Business and Taxes 45:25 Website Terms: Protecting Your Content 50:48 Privacy Policy: GDPR Compliance and Client Information 54:55 Understanding Copyright Protection 1:02:02 Expanding Presence and Communication 1:13:28 Crown Chakra: Trademarking Your Brand Connect with Lisa at: Lisafraley.com Podcast: Legally Enlightened Podcast Instagram: @lisa_fraley Book: Easy Legal Steps Free 20 minute Legal Chat: lisafraley.com/legalchat --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Mar 27, 2024 • 38min
Transitioning from Individual to Group Health Coaching with Erin Power
In this Q&A episode, Erin Power gets real about moving from one-on-one health coaching to group coaching. She's all about starting with those personal sessions to nail down a curriculum that actually works, and then expanding. Erin spills the tea on how crucial it is to position yourself as the go-to expert to reel in clients and whip up a program that gets results. She shares her own journey from solo coaching to a group approach after a solid decade of one-on-one work. Erin breaks down how she tweaked her program based on what her peeps were saying to make sure they were hitting those goals. Plus, she's all about that extra TLC in group sessions - more facetime, more support. Erin's all about those daily check-ins with her squad, making sure they're fully immersed in the coaching scene. She's also all about dreaming big - nudging newbie coaches to think about how they can level up from one-on-one gigs to group sessions, maybe even setting up a membership-based model down the line. The sky's the limit, right? Find out more in this special episode with Erin Power. Episode Overview: 0:00:00 Introduction to Health Coaching Q&A 0:00:44 Transitioning from One-on-One to Group Health Coaching 0:20:36 Importance of Creating a Solution for Ideal Clients 0:27:01 Creating a Higher Touch Group Coaching Model 0:32:00 Blue Sky Moment: Future Growth and Evolution Connect with Erin on: Submit your questions to hello@primalhealthcoach.com Website: www.eatsimple.ca Instagram: https://www.instagram.com/eat.simple.erin/ --- Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice. If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.