

PodCraft | How to Podcast & Craft a Fantastic Show
Alitu via The Podcast Host
Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.
Episodes
Mentioned books

Nov 15, 2024 • 42min
Podcast Comments, Feedback, & Engagement. And the Benefits of a Good Media Kit
There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.Also MentionedThe Podcraft AcademyThe Podcraft Listener Space

11 snips
Nov 8, 2024 • 48min
9 Common Podcasting Mistakes (& How to Avoid Them)
Dive into the common pitfalls of podcasting and learn how to sidestep them with a dash of humor. Discover the challenges of maintaining enthusiasm while juggling production demands. Understand the importance of clear goals, audience connections, and how to spice up advertisements without losing authenticity. Tips for engaging new listeners are emphasized, from catchy titles to effective episode descriptions. Plus, explore the best boom arms for every budget and the evolving preferences for podcast length that keep audiences coming back for more.

Nov 1, 2024 • 42min
Turning Non-Listeners Into Podcast Lovers, & Best Podcast Gifts
To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. It’s rare for a podcast listener to only listen to one show, so others will benefit from the work each creator does to engage non-listeners. As the old saying goes, “A rising tide lifts all boats”.We’ve written about the “Why” before; now it’s time to turn to the “How”. So here are 13 tips and strategies to reach podcast non-listeners and turn them into podcast lovers. Also MentionedBest Podcast GiftsThe Yoto PlayerThe Lizard Pro Boom ArmThe Podcraft AcademyThe Podcraft Listener Space

32 snips
Oct 25, 2024 • 55min
Preventing Podfade: 8 Tips For Your First 8 Episodes
Discover how to sustain your podcasting passion with vital tips on content quality and avoiding burnout. Learn about the importance of storytelling and maintaining a manageable schedule. Dive into strategies for boosting listener engagement and crafting effective calls to action. Explore gear selection and navigate the complexities of podcast interviews with practical advice. Don't miss the discussions on community interaction and feedback, which are essential for growth and motivation in your podcasting journey.

Oct 18, 2024 • 36min
Is There a "Best" Success Metric for Your Podcast?
Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this episode, we discuss data from a study that suggests indie creators want podcast measurement standardisation. Also MentionedPodcasting News & AnalysisPodcast Promotion on WhatsApp Finding & Using Podcast MusicBest Patreon Alternatives for PodcastersThe IndiePod Community

Oct 11, 2024 • 38min
Is There a Future for Long-Form Content in a Short-Form World?
There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are now shorter than a goldfish’s, apparently, thanks to smartphones). You don’t need to look far to see marketers proclaiming the death of long-form content. I’m paraphrasing here, but it’s certainly the sentiment we’re being fed: Our lives are way too busy, there’s too much to consume, and no one has the time or patience to go deep into the detail anymore.But is this really the case? And is the rise of short-form content really a threat to podcasting?Full article: Is There a Future for Long-Form Content in a Short-Form World?How to Sell Podcast EpisodesOpusClip ReviewTop 10 Worst Pieces of Podcasting Advice (Blubrry)6 Ways To Turbocharge Your Podcast Growth With LinkedIn AdsHelp Share the Podcast Discovery Survey

Oct 3, 2024 • 1h 5min
How to Create 24 Pieces of Content From One Video Podcast
One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enables him to meet his target audience where they are - on dozens of different platforms.And the good news is that he's just laid out his entire framework for us, step by step. In How to Create 24 Pieces of Content From One Video Podcast, Daren holds nothing back as he walks us through his remarkably effective workflow. This guide provides a straightforward process for creating 24 high-quality content pieces from a single episode, covering audio, video, written and image content. It’s a direct plan designed to enhance your podcast’s promotion efficiently and cost-effectively, helping you to achieve significant growth without extra frustration or financial burden.Also MentionedHelp Share the Podcast Discovery SurveyWork With Daren Lake & Pod Paste

Sep 17, 2024 • 44min
Lessons Indie Podcasters Wish They Knew Before Launching
Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20, we'll dig into what they wish they'd known before they started and ask about some mistakes they see new podcasters make.Also MentionedThe Podcraft Academy - Let us help you launch and grow your show by giving you the tools to stay consistent.Established Podcaster? Tell us all about your show; we're always looking for future guests and case studies!Check out the full Season 20 episode list.

Aug 15, 2024 • 48min
Income Stream Lessons From 10 Top Indie Podcasters
There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters?Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.So, on this episode of Podcraft, we’re going to dig into the monetization methods and strategies that have actually worked for our IndiePod Legends, as well as the many that haven’t!The aim here is to show that while some revenue streams are a good fit for some, they don’t work so well for others. We’ll also answer questions like:WHEN should you try to monetize?What are some great on-ramps for smaller podcasts?Can monetizing your content hamper your creativity?The PodcastsThe Joy of CruisingWild for ScotlandTravel N Sh!tBoard Game Design LabShe Well ReadFighting ThroughLush LifeThe Mindful Marketing PodcastI Should Be Writing

Aug 8, 2024 • 41min
What Gear, Software & Setups Do (500+) Podcasters Use in 2024?
We haven’t run a podcast gear survey since 2019, and that was starting to feel like an awful long time ago. In fact, I wasn’t even born then. Captivated by the old black-and-white photos of Colin on his Penny Farthing, delivering printed copies of the data to the local town crier, I thought to myself, “Let’s do another one”. So we did. And here are the results.The Podcaster Gear Survey 2024


