MarTech Podcast ™ // Marketing + Technology = Business Growth

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together. Show NotesConnect With: Erica Salm Rench: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation. Show NotesConnect With: Erica Salm Rench: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content generation, meeting scheduling, etc. Today, Erica talks about artificial intelligence tool accessibility for marketers. Show NotesConnect With: Erica Salm Rench: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it’s crucial to feed them with your own data for accurate decision-making. Today, Yaniv discusses where artificial intelligence is most effective in marketing. Show NotesConnect With: Yaniv Makover: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the potential of both and achieve truly remarkable outcomes. Today, Yaniv discusses leveraging AI without losing your creativity. Show NotesConnect With: Yaniv Makover: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your website or landing page. However, to achieve sustainable growth, it's important to adopt a comprehensive marketing strategy that incorporates multiple channels and tactics. Today, Chris discusses why optimizing PPC is not how you grow. Show NotesConnect With: Chris Nawrocki: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. Recent updates, such as Apple's iOS update and the removal of third-party cookies by Google, have impacted the ability to serve media at scale and profitably. These developments raise questions about what marketing truly encompasses in the current digital landscape. Today, Chris discusses marketing's demise in the digital age. Show NotesConnect With: Chris Nawrocki: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that you can add audio into your content. Show NotesConnect With: Tal Florentin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of repurposing text with audio. Show NotesConnect With: Tal Florentin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming audio landscape. Show NotesConnect With: Tal Florentin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.