MarTech Podcast ™ // Marketing + Technology = Business Growth

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data provides a direct link to the voice of the customer and can help marketers create more impactful marketing campaigns that drive high-quality leads. And, with the technology available today, there’s no need for marketers to spend hours listening to calls to extract valuable insights. Today, Masami discusses turning call data into marketing advantages. Show NotesConnect With: Masami Middleton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data offers a treasure trove of insights on buyer intent, sentiment, customer language, etc. While most companies recognize its significance, they’re unable to take advantage of call data without a solution that can extract those insights.Today, Masami discusses how you can unlock call data insights using artificial intelligence. Show NotesConnect With: Masami Middleton: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you have people who can manage it effectively. Today, Courtney discusses making the most of your technology and data investments. Show NotesConnect With: Courtney Trudeau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtney discusses why the biggest barrier in technology is data. Show NotesConnect With: Courtney Trudeau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt quickly to keep up with rapidly evolving customer demands. Today, Courtney discusses CX at the speed and scale of customer expectations. Show NotesConnect With: Courtney Trudeau: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape has been transformed by CCPA, GDPR, And Apple and Google doing away with cookies. Now, publishers and marketers must face the task of unlocking audience monetization through alternative tracking methods. Today, Shiv discusses how publishers can monetize their audience with alternatives to cookie tracking. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. While advertising is a subset of marketing, the two have been siloed and considered different from the beginning. However, the barriers are collapsing between the two as data from marketing technology becomes more crucial to effectively executing advertising. Today, Shiv discusses the convergence of ad tech and martech. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.