MarTech Podcast ™ // Marketing + Technology = Business Growth

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine results. Today, Ismael discusses artificial intelligence's role in finding the right influencers. Show NotesConnect With:Ismael El-Qudsi: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing. Show NotesConnect With:Ismael El-Qudsi: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content creation, empowering creators to efficiently produce engaging material across diverse marketing channels. Ultimately, AI can make a big difference in marketing wherever there are inefficiencies in testing and copy that needs to be inserted. Today, Geoff and Connor discuss using AI to scale podcasts, FAQs, and blog posts  Show NotesConnect With:Geoff Atkinson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has made the process of extracting these insights significantly more accessible. Texo leverages AI to extract value from long-form content, providing podcasters with automated quotes, highlights, social media posts, etc. Today, Geoff and Connor discuss creative content generation in martech. Show NotesConnect With:Geoff Atkinson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist and Co-Founder of Uberflip, discusses avoiding the go-to-market trap. The biggest issue in content marketing is not effectively using content to push prospects through the buyer journey. Frisch emphasizes the importance of personalized marketing experiences and matching content to the right audience. He also explores the use of AI for organizing and recommending content.

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for eCommerce retailers because of massive Black Friday deals. However, e-Commerce buying behaviors have changed and marketers need to find creative ways to create the stability that the holidays bring throughout the year with sales and promotions. Today, Mindy discusses why the holidays actually offer stability. Show NotesConnect With:Dr. Mindy Weinstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, discusses the power of scarcity marketing in influencing consumer behavior. She explores different types of scarcity, its effectiveness in different product categories, and provides tips on effectively incorporating scarcity into marketing campaigns. The chapter also emphasizes the importance of understanding customer drives and effectively communicating scarcity in marketing.

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape.  Show NotesConnect With:Kristina Prokop: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.