MarTech Podcast ™ // Marketing + Technology = Business Growth

How To Act Like A Media Company -- Jeffrey Hayzlett // C-Suite Network

Sep 18, 2023

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, discusses how brands are evolving into media companies and becoming more creative to capture consumers' attention. He emphasizes the importance of creating content that solves problems and engaging with the audience. The speakers also highlight the significance of having a mentor in podcasting and the need for patience in this long-term endeavor.

15:11

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Episode guests

Jeffrey Hayzlett

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Episode notes

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Quick takeaways

Brands are transitioning to act like media companies by producing valuable content to engage their target audience and build stronger relationships.

Creating media content, such as podcasts, provides networking opportunities and the ability to extend reach through repurposing content into various formats.

Deep dives

Brands are acting like media companies

In today's world, brands are transitioning to act like media companies. With the decline in the effectiveness of traditional marketing strategies, brands are now focusing on producing valuable content to solve problems and engage their target audience. By becoming a trusted source of information, brands can organically attract customers and build stronger relationships. The shift towards acting like a media company also allows brands to have more control over their messaging and content distribution.

Introduction

3min

The Importance of Brands Acting Like Media Companies

2min

Overcoming Challenges in Media Production for Early Stage Companies

2min

Understanding the Problem and Engaging with Your Audience

7min

The Importance of a Guide and Patience in Podcasting

4min

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how to act like a media company. Show Notes

Connect With:

Jeffrey Hayzlett: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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