Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets.  Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing. Show NotesConnect With: Denise Persson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Marketing Data Stack Report from Snowflake.  Show NotesConnect With: Denise Persson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful tools for driving traffic and increasing brand trust, ultimately contributing to business growth. However, before deciding to invest in any of the two options, several factors need to be taken into consideration. Today, Greg discusses making sense of celebrities, influencers, and brands. Show NotesConnect With: Greg Writer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be difficult and expensive, especially with plug-in-dependent platforms. Fortunately, some eCommerce platforms have essential features built-in, allowing entrepreneurs to streamline their launches and achieve success faster. Today, Greg discusses launching and scaling an eCommerce business. Show NotesConnect With: Greg Writer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. As SaaS businesses aim to scale and expand their customer base, they must ensure that their investments are yielding profitable returns. This requires a keen focus on metrics and strategies tailored to their specific goals and stage of growth. Today, Rob discusses measuring and optimizing SaaS ROI.  Show NotesConnect With: Rob Freedman : Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. When attempting to scale marketing efforts, all too often, businesses rush into massive advertising spends and event sponsorships, hoping to achieve rapid growth. However, this usually leads to budget exhaustion and questions about why the expected 10x business expansion hasn't materialized. Today, Rob discusses scaling your marketing SaaS efforts.  Show NotesConnect With: Rob Freedman : Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. To establish a solid foundation for SaaS growth, it all starts with a relentless focus on your customers. It's not about building something for yourself and hoping it sticks; it's about actively engaging with your market, identifying their needs, and crafting solutions that address these needs effectively. Today, Rob discusses building a strong foundation for SaaS growth. Show NotesConnect With: Rob Freedman : Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, CEO of Zen Media, discusses Snooze or News, an AI tool for PR. It helps determine newsworthiness, provides editing suggestions, and enhances distribution. The episode highlights the purpose of press releases, leveraging big announcements, turning a local event into national news with a bold publicity stunt, and the role of creativity in marketing amidst a shift away from data-driven strategies.