MarTech Podcast ™ // Marketing + Technology = Business Growth

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The explosive growth of the internet has revolutionized how information, both accurate and misleading, spreads. Businesses now face the challenge of safeguarding their reputation across a multitude of channels, increasing the complexity of managing a brand's online image. Today, James discusses protecting your online reputation. Show NotesConnect With: James Mawhinney.: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Mawhinney discusses the impact of misinformation on brand safety, consumer trust, and online reputation management in the digital age. He highlights the need for authenticity, credibility, and verification on online platforms to combat false information and chaos for profit. Mawhinney also explores the challenges of defending against public opinion and emphasizes the importance of empowering truth in today's content landscape.

Amanda Cole, CMO at Bloomreach, discusses challenges CMOs face in the digital age, such as adapting to new platforms like TikTok. She emphasizes the need for agile strategies to stay ahead in the rapidly evolving landscape. The podcast explores the role of CMOs in navigating the complexities of digital marketing.

Amanda Cole, CMO at Bloomreach, discusses the evolving role of CMOs in the age of AI, emphasizing the need for a balance between data-driven approaches and storytelling. The conversation covers challenges in marketing AI claims, consumer understanding, and the adoption of AI technologies. The episode explores the integration of AI in marketing strategies and the importance of data management for CMOs to effectively leverage AI. Additionally, it touches on multi-touch attribution difficulties, the role of AI in marketing improvements, and the significance of intuitive decision-making.

President of Gundir, Mike Gunderson, discusses bridging physical & digital marketing. Topics include retargeting with direct mail, integrating digital signals, using QR codes for engagement and targeting audience engagement for successful campaigns.

President of Gundir, Mike Gunderson, delves into the latest developments in marketing strategies in the wake of the crumbling cookie policy. In this episode, Miike highlights AI’s potential to fill the gap and explores alternative methods for reaching customers such as direct mail. He goes further to emphasize the importance of utilizing data and technology, while also balancing technology with brand building.Connect With: Mike Gunderson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Christian Ward, EVP and Chief Data Officer at Yext, discusses AI-driven advertising, zero-party data, and personalized marketing strategies in the podcast. They explore the role of AI in enhancing customer insights, targeting capabilities, GPT-5, and the ethical considerations around privacy and targeted marketing.

Christian Ward, EVP and Chief Data Officer at Yext, discusses the importance of zero-party data in marketing. He emphasizes how consumers willingly provide data for personalized experiences and the role of AI in enhancing interactions. The podcast explores the evolution of B2B websites with chatbots and the use of large language models for tailored marketing strategies. It also highlights the collaboration of zero-party data with first and third-party data for advertising optimization.

Nataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business.  Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.