MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every type of company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign. Transcript: https://benjshap.com/martech-podcast/monetizing-your-content-thru-video-advertising-brian-bennett-egamitv Interview Guest Website: http://www.egami.tv See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, the founder of the self-service podcast advertising platform Knit Audio, walks us through how brands by dynamically insert audio ads into podcasts. Transcript: https://benjshap.com/martech-podcast/build-awareness-thru-self-service-podcast-advertising Interview Guest Website: https://adknit.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of the strategies, tactics, and benchmarks for effective email outreach. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the toolkit he has developed to help startups and enterprise level companies use content & technology to create marketable assets that grow in value over time. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they’ve learned in their careers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.