MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-part-1-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to setting expectations, campaign evaluation, and nurturing leads. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk us through what it takes to launch, evaluate and scale a successful social advertising campaign. Transcript: https://benjshap.com/martech-podcast/ecommerce-secrets-that-get-paid-social-ads-to-perform-timothy-brown-huckberry Interview Guest Website: https://huckberry.com   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in the digital commerce.  In this episode, Tim is going to give walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand. Transcript: https://benjshap.com/martech-podcast/ecommerce-secrets-that-get-paid-social-ads-to-perform-timothy-brown-huckberry Interview Guest Website: https://huckberry.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of this interview, Greg walked us through his career including various product and marketing roles at eBay, AT&T, and the NFL. He also told us how brands use the BEN group to move their TV advertising budgets to streaming video services like Netflix. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group Interview Guest Website: https://ben.productplacement.com   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. I think this conversation and the role product placement has in an enterprise company’s marketing mix is fascinating. Transcript: https://benjshap.com/martech-podcast/brand-integration-product-placement-influencer-marketing-greg-isaacs-/-ben-group Interview Guest Website: https://ben.productplacement.com   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He'll outline some of the ideas we've heard from our guests and how they have been applied directly to this show. In this special episode, you'll get to glimpse behind the curtain to see how we're practicing what we preach in growing and promoting this podcast. Transcript: https://benjshap.com/martech-podcast/how-fast-can-a-podcast-grow-in-1-month-martech-podcast-update See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.