MarTech Podcast ™ // Marketing + Technology = Business Growth

In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most people don't associate PR with technology, Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. Today, Lindsey is going to talk about the technology and data she uses to create compelling content specifically for technology brands. Episode Transcript Connect with: Lindsay Stuart: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz. Episode Transcript Connect with: Lindsay Stuart: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan discussed the technology and trends marketers should approach with caution, and today we discuss how AI will shape the future of marketing. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue AI Week with Part 4 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan revealed the low hanging fruit for marketers to start integrating AI, and today we discuss the technology and trends to approach with caution as businesses integrate AI into their marketing efforts. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue AI Week with Part 3 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the largest audience of AI focused businesses with the goal of connecting business leaders to AI solutions and services. Yesterday, Dan discussed which industries have already integrated AI into their marketing efforts, and today we're going to reveal where the low hanging fruit lies for marketers to start integrating AI into their marketing efforts. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is the second day of AI Week with our guest Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is an artificial intelligence market research and media platform that helps leaders gain insight into the applications and implications of AI in their industry. Yesterday, Dan walked us through his definitions of AI, and today we're going to talk about some of the industries that are most effectively using AI in their marketing efforts. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're focusing on a subject that's both the present and future of marketing: machine learning and artificial intelligence. Each day this week we're going to publish an episode that covers how marketers are using AI to increase the speed, efficiency, and profitability of their marketing efforts. Joining us for AI Week is Dan Faggella, CEO of Emerj, a content network that owns the world's largest audience of AI focused-businesses with the goal of connecting business leaders to the AI solutions they need to stay ahead of their competition. Episode Transcript Connect with: Dan Faggella: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter     See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's the Principal Consultant at Sentient Consulting, a firm that amplifies business performance through customer-focused strategies and technologies. In this episode, Stu walks us through how marketers are applying agile processes and some of the technologies that they're integrating into their stacks. Episode Transcript Connect with: Stu Fisher: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In this episode, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business. Episode Transcript Connect with: Stu Fisher: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the hottest topics in marketing and technology: drones, media, and blockchain. In Part 2 of our talk, Stan describes how he is combining the use of drone footage and blockchains to make drones safer for both pilots and content purchasers alike. Episode Transcript Connect with: Stan Khlevner: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.