Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group

Sponsored By Knit. Click to get your free consultation today. Today we revisit our previous conversation with a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Episode Transcript Connect with: Greg Isaacs: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.