MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how to use data to create purposeful content. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is John Jantsch, the President of Duct Tape Marketing Consulting, which is a marketing consulting, publishing and training firm. He is also the host of the Duct Tape Marketing Podcast. Show NotesConnect With: John Jantsch: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In today's episode, Nii is going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns. Show NotesConnect With: Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In today's episode, Nii's going to talk about his career experience and what led him to start his own agency. Show Notes Connect With: Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what questions tech intelligence customers have. Show NotesConnect With:Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Ben Hebert, Co-Founder of Natural Stacks which is a nutritional products brand delivering optimal performance with open source formulas. In today's episode, Ben is going to detail the MarTech stack he uses to drive customer acquisition and retention. Show Notes Connect With: Ben Hebert: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.