MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jan 31, 2020 • 35min
From Corporate PR to Content Marketing Influencer -- Jillian Bowen // Content Fix
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Jillian Bowen, Producer and the Host of the Content Fix Podcast, a show bringing you mini masterclass sessions and interviews that will transform your content and social media from a time drain to a winning business strategy. Show NotesConnect With:Jillian Bowen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 30, 2020 • 15min
Understanding Journey Analytics -- Steven Kiger // Rocket Labs
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience and intelligent operations. In part 2 of our conversation, we are going to talk about journey analytics. Show NotesConnect With:Steven Kiger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 29, 2020 • 19min
How to Manage Digital Transformation -- Steven Kiger // Rocket Labs
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience and intelligent operations. In part 1 of our conversation, we are going to talk about how to go through a digital transformation. Show NotesConnect With:Steven Kiger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 28, 2020 • 16min
How to Build a Sales and Marketing Alignment Roadmap -- Ryan Ruud // Lake One
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 2 of our conversation, we're going to talk a little bit about how to create a roadmap for marketing and sales alignment. Show NotesConnect With:Ryan Ruud: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 27, 2020 • 24min
The ROI of Sales & Marketing Alignment -- Ryan Ruud // Lake One
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment. Show NotesConnect With:Ryan Ruud: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 26, 2020 • 35min
Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions)
Today we're rebroadcasting our conversation with Michael Green, Founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today's episode, Michael talks us through some of the learnings he's gained while being a podcast host. Show NotesConnect With: Michael Green: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 25, 2020 • 25min
Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions)
Today we're rebroadcasting our conversation with Michael Green, Founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel. Show NotesConnect With: Michael Green: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 24, 2020 • 19min
The Internationalization Value/Risk Trade-Off -- Mike Maynard // Napier Group
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that specializes in the B2B technology sector. In today's episode, we're going to talk about launching or extending your brand into new countries. Show NotesConnect With: Mike Maynard: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 23, 2020 • 19min
Understanding the European Marketing Landscape -- Mike Maynard // Napier Group
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that specializes in the B2B technology sector. In today's episode, we are going to talk about understanding the European marketing landscape. Show NotesConnect With:Mike Maynard: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 22, 2020 • 21min
The Value of Measurement in Marketing -- Chris Vitti // Knotch
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how you can measure the overall value of your content. Show NotesConnect With: Chris Vitti: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
