MarTech Podcast ™ // Marketing + Technology = Business Growth

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 3 of our conversation, we discuss how to market SMBs on a bootstrapped budget. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 2 of our conversation, we discuss small to medium size business marketing strategies and tactics. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 1 of our conversation, we discuss how marketing for small and medium sized business is different than enterprise. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are rebroadcasting our conversation with Ben Grubbs, who is the Founder and CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In today's episode, we are going to discuss various ways content businesses are monetizing their efforts. Show NotesConnect With:Ben Grubbs: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Ben Grubbs, the Founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In part 1 of our conversation, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use. Show NotesConnect With: Ben Grubbs: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 2 of our conversation, we're going to talk a little bit about how to take advantage of the second screen. Show NotesConnect With: Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 1 of our conversation, Devin and I are going to talk about the differences between linear connected and second screen television advertising. Show NotesConnect With: Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 2 of our conversation, we are going to talk about the future of marketing automation. Show NotesConnect With: Alex Nunnelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 1 of our conversation, we are going to talk about taking back control by moving your analytics in-house. Show NotesConnect With: Alex Nunnelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Patrick Moran, who is a Global Head of Growth Marketing at Spotify. Tune in and learn about the skills that this great marketer accumulated throughout the various stops on his career. Prior to his current role at Spotify, Patrick held in-house marketing roles at Yik Yak, TiVo, and Netflix. Show Notes Connect With: Patrick Moran:  Spotify //  LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.