MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're rebroadcasting our conversation with Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SaaS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. In part 1 of our conversation, Joe is going to walk us through his view of the importance of reviews and reputation management. Show NotesConnect with:Joe Sinkwitz: Website  // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn//  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Michael Lukich, an Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading Fortune 500 companies, governments, and large non-profits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an Adjunct Professor of Digital Analytic Measurement at Georgetown.  Show NotesConnect With: Michael Lukich: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 2 of our conversation, we're going to continue the discussion by talking about how you can upgrade your content production strategy using SaaS. Show NotesConnect With:Corbett Drummey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 1 of our conversation, we are going to talk through why content is like oxygen for brands. Show NotesConnect With:Corbett Drummey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences. Show NotesConnect With: Justin Moss: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing playbook. Show NotesConnect With: Justin Moss: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 2 of our conversation, Greg gets specific about why SVOD integrations are more effective than TV advertising. Show Notes Connect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. Show NotesConnect With: Greg Isaacs: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 5 of our conversation, we're going to talk about how to build and grow customer relationships. Show Notes Connect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 4 of our conversation, we discuss the analytics of running a small and medium size business. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.