

MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books

Apr 10, 2020 • 12min
The Future of Programmatic Advertising? Display, Social, OTT, and Beyond -- Brian Kroll // Adtaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 5 of our conversation, we are going to talk about the future of the programmatic advertising industry. Show NotesConnect With: Brian Kroll: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 9, 2020 • 18min
Evaluating the Cross-Channel Impact of Programmatic Ad Campaigns -- Brian Kroll // Adtaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 4 of our conversation, we discuss how to evaluate the cross channel impact of programmatic advertising campaigns. Show NotesConnect With: Brian Kroll: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 8, 2020 • 17min
Evaluating Programmatic vs. Paid Social Campaigns -- Brian Kroll // Adtaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 3 of our conversation, we are going to talk about evaluating your programmatic versus social campaigns. Show NotesConnect With: Brian Kroll: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 7, 2020 • 16min
Using RTB to Optimize Programmatic Ad Campaign -- Brian Kroll // Adtaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 2 of our conversation, we discuss using real-time bidding to optimize programmatic ad campaigns. Show NotesConnect With: Brian Kroll: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 6, 2020 • 17min
Understanding the Programmatic Advertising Landscape -- Brian Kroll // Adtaxi
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 1 of our conversation, we discuss understanding the programmatic advertising landscape. Show NotesConnect With: Brian Kroll: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 5, 2020 • 19min
Making the Most of a Podcast Guesting Appearance -- Jeremy Ryan Slate // Command Your Brand
Today we rebroadcast our conversation with Jeremy Ryan Slate, Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to discuss his agency's strategy for getting their customers onto top-tier podcasts and how they can make the most of that experience. Show NotesConnect With:Jeremy Ryan Slate : Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 4, 2020 • 22min
How to Get on Top-Tier Podcasts -- Jeremy Ryan Slate // Command Your Brand
Today we rebroadcast our conversation with Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting their customers onto top-tier podcasts. Show NotesConnect With:Jeremy Ryan Slate : Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 3, 2020 • 19min
Crisis Marketing: WFH Tips and a Guide to Starting a Consulting Business
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 5 of our conversation, we are going to talk about some of the things that we've learned running our own independent businesses. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 2, 2020 • 13min
Crisis Marketing: Pivoting Your Marketing Strategies in the Wake of a Crisis
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 4, we discuss thinking about the long-term game. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 1, 2020 • 12min
Crisis Marketing: Rebuilding Operational Marketing Habits in the Wake of the Corona Virus
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 3 of our conversation, we discuss how we are setting and trying to execute our short term plans. Show NotesConnect With: The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


