MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jul 16, 2020 • 20min
Setting up a Community for Long Term Success -- Jacob Peters // Commsor
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 2 of our conversation, we're going to discuss how to set up a community for long-term success. Show NotesConnect With:Jacob Peters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 15, 2020 • 22min
The Value of Owning Your Community -- Jacob Peters // Commsor
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 1 of our conversation, we're going to discuss the value of owning your community. Show NotesConnect With:Jacob Peters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 14, 2020 • 15min
Why Diversity and Inclusion Matters to Your Audience -- Julie Kratz // Next Pivot Point
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 2 of our conversation, we're going to discuss why diversity and inclusion matters to your audience. Show NotesConnect With: Julie Kratz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 13, 2020 • 23min
How Marketers Can Be Allies for Diversity and Inclusion -- Julie Kratz // Next Pivot Point
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 1 of our conversation, we're going to discuss how marketers can be allies for diversity and inclusion. Show NotesConnect With: Julie Kratz: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 12, 2020 • 16min
How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch
Today we rebroadcast our conversation with Jack Haldrup, Founder and CEO at Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. In part 2 of our conversation, we discuss how to build brand-centric omni-channel marketing strategy. Show NotesConnect With:Jack Haldrup: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 11, 2020 • 22min
Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch
Today we rebroadcast our conversation with Jack Haldrup, the Founder of Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. In part 1 of our conversation, we discuss branding for omni-channel e-commerce businesses. Show NotesConnect With:Jack Haldrup: Website // Linkedin The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 10, 2020 • 19min
How Agencies Can Adapt in a Recession -- Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 3 of our conversation, we're going to talk about how agencies can help you adapt for the future. Show NotesConnect With:Erik Huberman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 9, 2020 • 13min
Growth From Search vs. Social Content in a Recession -- Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 2 of our conversation, we're going to talk about some growth strategies, including how you can grow using search and social content. Show NotesConnect With:Erik Huberman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 8, 2020 • 14min
Strategies to Recession-Proof Your Business -- Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 1 of our conversation, we are going to talk about his strategies for recession proofing your business. Show NotesConnect With:Erik Huberman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 7, 2020 • 31min
Brainstorming the MarTech Community -- Etienne de Bruin // 7CTOs
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 2 of our conversation, we're going to discuss how we can build a community that is specific to the MarTech industry. Show NotesConnect With: Etienne de Bruin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
