MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 29, 2020 • 25min
3 Skills You Need for a Successful Career in MarTech -- Darrell Alfonso // Amazon Web Services
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 1 of our conversation, we are going to talk about his three skills that are needed for a successful career in MarTech. Show NotesConnect With:Darrell Alfonso: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 28, 2020 • 30min
Career Day: Digital Marketing His Way From the Jersey Shore to L.A. - Steve Weiss // Mutesix
Today we rebroadcast our conversation with Steve Weiss, the Founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group. In today's episode, we get an inside view into the lessons learned throughout the various stops on his career. Show NotesConnect With: Steve Weiss: MuteSix // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 27, 2020 • 43min
Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast
Today we rebroadcast our conversation with John Shehata, the VP of Audience Development at Conde Nast, which is a premier media company that attracts more than 100,000,000 consumers across its industry. In today's episode, we're excited to talk to him about going from SEO Specialist to Executive at a major media company. Show NotesConnect With: John Shehata: Conde Nast // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 26, 2020 • 12min
Driving Organic Growth Through Video Syndication -- Chris Savage // Wistia
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 3 of our conversation, we discuss driving organic growth through video syndication. Show NotesConnect With: Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 25, 2020 • 16min
How to Build a Memorable Brand with Binge-Worthy Content -- Chris Savage // Wistia
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 2 of our conversation, we're going to talk about how to build a memorable brand with binge worthy content. Show NotesConnect With: Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 24, 2020 • 19min
Why Brand Affinity Marketing Is the Future -- Chris Savage // Wistia
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based software solution that helps marketers turn videos into brand advocates. In part 1 of our conversation, we are going to discuss why brand affinity marketing is the future. Show NotesConnect With: Chris Savage: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 23, 2020 • 19min
The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 22, 2020 • 22min
How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 21, 2020 • 23min
Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media
Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling with smart business practices and technology. In part 2 of our conversation, we discuss applying programmatic ad buying tactics to your marketing mix. Show NotesConnect With:Danny Khatib - Granite Media // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 20, 2020 • 27min
Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media
Today we rebroadcast our conversation with Danny Khatib, the Founder of Granite Media, which is a new media publisher that pairs quality storytelling with smart business practices and technology. In part 1 of our conversation, we discuss the programmatic ad buying landscape. Show NotesConnect With:Danny Khatib - Granite Media // Linkedin // Twitter The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
