MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jul 9, 2020 • 13min
Growth From Search vs. Social Content in a Recession -- Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 2 of our conversation, we're going to talk about some growth strategies, including how you can grow using search and social content. Show NotesConnect With:Erik Huberman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 8, 2020 • 14min
Strategies to Recession-Proof Your Business -- Erik Huberman // Hawke Media
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 1 of our conversation, we are going to talk about his strategies for recession proofing your business. Show NotesConnect With:Erik Huberman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 7, 2020 • 31min
Brainstorming the MarTech Community -- Etienne de Bruin // 7CTOs
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 2 of our conversation, we're going to discuss how we can build a community that is specific to the MarTech industry. Show NotesConnect With: Etienne de Bruin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 6, 2020 • 28min
Building an Invite-Only Community -- Etienne de Bruin // 7CTOs
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 1 of our conversation, we're going to discuss how to build an invite-only community. Show NotesConnect With: Etienne de Bruin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 5, 2020 • 18min
How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey
Today we rebroadcast our conversation with Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the Fortune 500, to have conversations at scale with the people that matter most. In part 2 of our conversation, we're going to talk about best practices for using the data collected in marketing surveys specifically for creating SEO content. Show Notes Connect With: Eli Schwartz: Survey Monkey // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 4, 2020 • 22min
Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey
Today we rebroadcast our conversation with Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. In part 1 of our conversation, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels. Show NotesConnect With: Eli Schwartz: Survey Monkey // Twitter // LinkedinThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 3, 2020 • 23min
Data-Backed Recommendations to Regain Lost Revenue -- Ryan Urban // BounceX (Soon to Be Wunderkind)
Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like HelloFresh, Samsonite, and Tribune Interactive, identify unknown users on their website without using cookies. In part 2 of our conversation, we are going to discuss some data-backed recommendations to regain lost revenue. Show NotesConnect With: Ryan Urban: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 2, 2020 • 23min
Smart Ways to Reach eCommerce Customers -- Ryan Urban // BounceX (Soon to Be Wunderkind)
Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like HelloFresh, Samsonite, and Tribune Interactive, identify unknown users on their website without using cookies. In part 1 of our conversation, we are going to discuss smart ways to reach eCommerce customers. Show NotesConnect With: Ryan Urban: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 1, 2020 • 35min
AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics
Today we rebroadcast our AMA conversation with Edward Ford, the Marketing Director at Supermetrics, which is a tool for simplifying business reporting that consolidates metrics from sources like Google Analytics, Adwords, Youtube and Facebook into one place. In today's episode, we discuss how to drive podcast growth using organic and paid channels. Show NotesConnect With: Edward Ford: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 30, 2020 • 15min
The Truth About MarTech Reporting -- Darrell Alfonso // Amazon Web Services
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 2 of our conversation, we are going to discuss the truth about MarTech reporting. Show NotesConnect With:Darrell Alfonso: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
