MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Mar 24, 2021 • 17min
Mentoring a Marketing Apprentice -- Moe Abbas // Acadium Inc
Welcome to the MarTech Podcast, Today we're going to discuss how to find and train affordable marketing help. Joining us is Moe Abbas, CEO of Acadium, which enables anyone around the world to launch a career in digital marketing for free. Acadium has a three month program connecting career changers with businesses for a project that provides them with experience and marketable skills like SEO, social media marketing, web design and copywriting. And today, Moe and I are going to discuss how to find affordable marketing help. Show NotesConnect With: Moe Abbas : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 23, 2021 • 16min
Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI
This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health. Show NotesConnect With: Emad Hasan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 22, 2021 • 20min
Marketing Direct-to-consumer (D2C) Bands -- Emad Hasan // Retina AI
Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands. Show NotesConnect With: Emad Hasan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 21, 2021 • 15min
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting
Running a webinar that generates results -- Agnes Józwiak // ClickMeeting. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 20, 2021 • 22min
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting
Effective webinar branding & marketing tactics -- Agnes Józwiak // ClickMeeting. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 19, 2021 • 13min
Why Real Fidelity Matters For Marketers -- Ed Nevraumont // Marketing BS
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as humans pay for it. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 18, 2021 • 14min
Why Marketing To Employees Matters -- Ed Nevraumont // Marketing BS
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot just sit in HR. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 17, 2021 • 15min
Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 16, 2021 • 21min
Building awareness in the SMB market -- Pedro Sanchez de Lozada // Canid
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mar 15, 2021 • 22min
SMB Acquisitions & Startup Horror Stories -- Pedro Sanchez de Lozada // Canid
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about some of our time working together and talk about some startup horror stories. Show NotesConnect With: Michael Schoen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
