MarTech Podcast ™ // Marketing + Technology = Business Growth

Crafting a value prop that resonates with your traffic -- Chris Dayley // SmartCRO. Show NotesConnect With: Chris Dayley : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the goals of the founder, how to learn from your customers how to build a product led marketing team. Initially, we talked about his number one tip for marketers that emails more important than anything. Today, we're gonna wrap up marketing superstar week by talking to Rand to understand how he leverages his influence as a marketer. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the founders goals. We talked a little bit about learning from your customers and developing your market. Yesterday, we talked about building a product lead marketing team and today, we're going to continue the conversation and Rand's gonna give us his number one tip for marketers, hint emails are kind of a big deal. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fits the founder. Yesterday, we talked about how to learn from your customers to market your business. Today, we're going to continue the conversation, talking about product lead marketing tips. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest Rand Fishkin, Co-founder of SparkToro, shares insights on learning from customers and the market. Topics include customer behavior analysis, engaging with core customers, navigating two-sided marketplaces, evolving customer personas, and understanding audience needs for effective messaging.

Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're talking to one of the most well-recognized marketers in the world: Rand Fishkin. Rand is Co-founder and CEO of SparkToro, which helps entrepreneurs, marketers and product folks of all stripes uncover the publications and people that influence their target audience. SparkToro’s powerful data set contains 70 million public web and social profiles with a simple to use research tool that's free to try. Prior to founding SparkToro, Rand was the founder of Moz, a leader in the field of search engine optimization, tools, resources and community. He's also the author of multiple books, including the art of SEO, inbound marketing and SEO and his most recent work Lost and Founder. Here's the first installment of Marketing Superstar Week where Rand and I discuss his tips for building a startup. Show NotesConnect With: Rand Fishkin : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio, which is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data using machine learning. In part 2 of our conversation, we're going to talk about how to turn your data-driven customer segments into actual customers. Show NotesConnect With: Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer segmentation. Show NotesConnect With:Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and how marketers can provide valuable mentorship to their apprentices. Today, we're going to turn the conversation more towards evaluating paid versus owned media as growth channels. Show NotesConnect With: Moe Abbas : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is our 2nd part conversation with Moe Abba of Acadium. Yesterday, Moe and I talked about how he recommends that you can find affordable marketing help through a marketing apprenticeship program. Today, we're going to continue the conversation talking about how you can become a mentor for a marketing apprentice. Show NotesConnect With: Moe Abbas : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.