MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 22, 2021 • 15min
Effective SMB Marketing Strategies & Tactics -- Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 2 of our conversation, we discuss small to medium size business marketing strategies and tactics. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 21, 2021 • 15min
How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 1 of our conversation, we discuss how marketing for small and medium sized business is different than enterprise. Show NotesConnect With:Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 20, 2021 • 19min
Integrating Artificial Intelligence Tech Into Marketing -- Magnus Unemyr
Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 19, 2021 • 23min
Practical Applications Of Marketing Automation -- Magnus Unemyr
Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show NotesConnect With:Magnus Unemyr: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 18, 2021 • 20min
What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty
Today, Ben and Paula Thomas, host of Let’s Talk Loyalty, talk about how you can build customer loyalty with the use of loyalty programs. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What drives brand stickiness? Ben and Paula discuss the strategy and process of building brand loyalty. Show NotesConnect With: Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 17, 2021 • 21min
How Customers Define Loyalty -- Paula Thomas // Let's Talk Loyalty
Ben talks loyalty with Paula Thomas, the host of Let’s Talk Loyalty. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What does customer loyalty look like? Today, Ben and Paula talk about how to define customer loyalty. Show NotesConnect With: Paula Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 16, 2021 • 12min
Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting
Today, Calvin Brown, software, technology, and cloud architect at Kairu Consulting, shares with Ben how he brings applications into reality. Since starting out in Tech 26 years ago, Calvin is now a successful Black entrepreneur. His group called ‘Black Men Coding’ is only one way that he strives to create a space for black men in the tech industry. Today, Ben and Calvin talk about the apps that he has created and the creative process behind technology. Show NotesConnect With: Calvin Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 15, 2021 • 21min
Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting
Today, Ben and Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talk about minorities in technology and marketing. Is there a need to create a space for minorities in the industry? With remote working gaining popularity, this is a great time for minorities to gain experience. Ben and Calvin discuss the balance between creating a space for minorities in marketing and simply including minorities in the current space. Show NotesConnect With: Calvin Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 14, 2021 • 15min
The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting
Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talks with Ben about his experience as a Black entrepreneur. Calvin entered the tech world through an unpaid summer internship at 17 years old. Today, he is a success story representing minority communities. Ben and Calvin discuss his journey and the challenges he faced. Show NotesConnect With: Calvin Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 13, 2021 • 35min
Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions
Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions. Show NotesConnect With: Michael Green: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
