MarTech Podcast ™ // Marketing + Technology = Business Growth

Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some of the ways that you optimize visibility of your content across platforms? Show NotesConnect With: Benjamin Shapiro: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben talks about his plans for the MarTech podcast for the rest of 2021 and beyond. Show NotesConnect With: Benjamin Shapiro: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Tintner, CEO and co-founder of ThoughtLeaders continues the talk with Ben about the evolution of podcast sponsorship and advertising. Apart from knowing what brands are looking for when looking to sponsor content, content creators need to ensure that they are not losing out. How do content creators benefit from ThoughtLeaders? Today, Ben and David discuss how creators can monetize their podcasts with sponsorships. Show NotesConnect With:David Tintner: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben continues his discussion with David Tintner, CEO and co-founder of ThoughtLeaders. David and Ben talk about the evolution of podcast sponsorship and advertising. David has a background in journalism, marketing, and data intelligence which he used to create ThoughtLeaders. Ben and David talk about what he learned while helping brands to find the right sponsorships. Show NotesConnect With:David Tintner: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben chats with David Tintner, CEO and co-founder of ThoughtLeaders. What does ThoughtLeaders have to do with the success of your brand? David joins Ben to talk about the evolution of podcast sponsorship and advertising. Ben discusses with David how he grew ThoughtLeaders from a side hustle to a million dollar SAAS company. Show NotesConnect With:David Tintner: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specifically podcasts. Today, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 1 of our conversation, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Show NotesConnect With:Logan Lyles: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 5 of our conversation, we're going to talk about how to build and grow customer relationships. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 4 of our conversation, we discuss the analytics of running a small and medium size business. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 3 of our conversation, we discuss how to market SMBs on a bootstrapped budget. Show NotesConnect With: Palmer Houchins: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.