DecaMillionaire Decoded
A Financially Simple Production
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
Episodes
Mentioned books
Oct 16, 2025 • 23min
Millionaire Excuse Machine
In this episode, we uncover the hidden obstacles that prevent millionaires from achieving DecaMillionaire status. Justin shares insights from his years of experience coaching service-based business owners. He breaks down common excuses that sound wise but ultimately hinder growth, such as waiting for the right time or believing that one's business is unique. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 13, 2025 • 22min
Why Your Wisdom May Be Wicked
In this episode, we explore the journey to achieving true wealth and freedom beyond financial success. Justin discusses how many business owners fall into the trap of playing it safe, mistaking caution for wisdom. He shares powerful insights on how to break free from procrastination and fear, emphasizing that real growth requires taking bold action. Discover the four ways false wisdom can paralyze you and learn how to embrace real wisdom that leads to freedom and fulfillment. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 9, 2025 • 23min
Why Not You?
In this episode, discover the essential mindset shifts necessary for breaking through personal and financial ceilings, and hear inspiring stories of individuals who have transformed their beliefs to reach their goals. Justin emphasizes that belief precedes breakthrough and that action is essential in realizing your dreams. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 6, 2025 • 1h 38min
The Lie of Freedom that Every Business Owner Falls For
In this episode of DecaMillionaire Decoded, Justin gets real. Upon learning of the death of Charlie Kirk, Justin reassessed his own truth and values when it comes to Faith, Family, Business, and Freedom. Justin lays down the FREEDOM Framework, an acrostic of guiding principles for Business Owners to follow in pursuit of a truely fulfilling life. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Oct 2, 2025 • 31min
Stuck in "Success"
In this episode, discover the seven mindset traps that keep entrepreneurs from achieving true freedom and wealth. Justin shares practical strategies to help you break free from the cycle of burnout and frustration, guiding you toward a path of alignment and purpose. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 29, 2025 • 11min
Building Friendships When Life Won't Slow Down
Justin Goodbread shares insightful strategies on how to prioritize relationships intentionally, even during the busiest seasons of life. Discover how true friendships can help you remember your identity beyond your professional achievements, accelerate your growth, and bring joy into your life. Tune in to learn how to foster deeper connections that can support you on your journey to becoming a DecaMillionaire! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 25, 2025 • 20min
Discover the Mindset Shifts That Can Lead You to DecaMillionaire Status
In this mash-up episode, Justin shares his insights on the mindset shifts necessary for real growth, wealth, and freedom in business. He recounts his own experiences, from starting a landscaping business at 15 to becoming a best-selling author and speaker. Tune in for practical strategies, the importance of belief, and how to simplify your business for success! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 22, 2025 • 13min
The Boldest Decision Most Business Owners Never Make
In this episode, we uncover the vital decision that can transform your business and lead you to DecaMillionaire status. Join Justin as he shares the powerful story of LEGO's turnaround, illustrating how simplifying your business model can lead to extraordinary growth. Discover the importance of focusing on your core offerings and eliminating distractions to achieve real wealth and freedom. Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 18, 2025 • 43min
The Importance of Purpose and Resilience, with Hugh Massie
In this episode, we explore the transformative journey of Hugh Massie, founder of DNA Behavior, as he shares insights on the intersection of finance, behavior, and entrepreneurship. Discover how understanding human behavior can unlock financial success and help business owners break through barriers to scale their enterprises. Hugh discusses the importance of resilience, purpose, and the impact of AI on the future of business. LinkedIn: Hugh Massie WWW: DNABehavior.com WWW: Boys Without Fathers Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
Sep 15, 2025 • 13min
Friendship Doesn't Just Happen
Discover how meaningful connections can propel you towards real growth, wealth, and freedom. Justin shares valuable insights on the guardrails of friendship, emphasizing the importance of challenging comfort zones, handling conflict, and celebrating each other’s successes. Join us as we decode the path to building lasting relationships that support your journey to DecaMillionaire status! Learn more about Relentless Value Coaching: https://www.justingoodbread.com/coaching/
